Melania Trump just announced her 'Be Best' campaign to address issues facing children

  • First lady Melania Trump announced the "Be Best" initiative on Monday afternoon in the Rose Garden.
  • She said the aim of the initiative is to address some of the major societal issues facing children today.
  • The first lady's program will feature three pillars: well-being, social media use, and opioid abuse.

First lady Melania Trump, in a high-profile address from the Rose Garden on Monday, announced the "Be Best" awareness initiative, the aim of which she said was to address some of the major issues facing children today.

The goal of the campaign, she said, is to encourage children to "be best" in their individual paths of life while teaching them the importance of social, emotional, and physical health.

"It remains our generation’s moral imperative to take responsibility and help our children manage the many issues they are facing today, including encouraging positive social, emotional, and physical habits," the first lady said. "By acknowledging there are many important issues, and knowing these problems cannot be solved overnight, I believe we can change the way we think and talk about issues facing children today."

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Melania Trump unveils Be Best campaign
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Melania Trump unveils Be Best campaign
WASHINGTON, DC - MAY 07: U.S. first lady Melania Trump speaks in the Rose Garden of the White House May 7, 2018 in Washington, DC. Trump outlined her new initiatives as first lady during the event. (Photo by Win McNamee/Getty Images)
U.S. President Donald Trump gives first lady Melania Trump the pen he used, to sign a proclamation, declaring today "Be Best" day at the launch of her initiative in the Rose Garden at the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
US First Lady Melania Trump announces her 'Be Best' children's initiative in the Rose Garden of the White House in Washington, DC, May 7, 2018. (Photo by SAUL LOEB / AFP) (Photo credit should read SAUL LOEB/AFP/Getty Images)
U.S. first lady Melania Trump delivers remarks at the "launch of her Be Best initiatives in the Rose Garden of the White House in Washington, U.S., May 7, 2018.
U.S. first lady Melania Trump announces the launch of her "Be Best" initiative in the Rose Garden at the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
U.S. President Donald Trump kisses first lady Melania Trump at the launch of her "Be Best" initiative in the Rose Garden at the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
U.S. President Donald Trump waves to the crowd as he arrives for the launch of first lady Melania Trump's "Be Best" initiative in the Rose Garden of the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
U.S. first lady Melania Trump stands with President Donald Trump, who applauds during the launch of the first lady's Be Best initiatives in the Rose Garden of the White House in Washington, U.S., May 7, 2018. REUTERS/Kevin Lamarque
U.S. President Donald Trump and first lady Melania Trump leave after participating in the launch of her "Be Best" initiative in the Rose Garden at the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
U.S. first lady Melania Trump enters the White House colonnade as she arrives for the launch of her "Be Best" initiative in the Rose Garden at the White House in Washington, U.S., May 7, 2018. REUTERS/Leah Millis
WASHINGTON, DC - MAY 07: U.S. President Donald Trump kisses U.S. first lady Melania Trump after she spoke in the Rose Garden of the White House May 7, 2018 in Washington, DC. Melania Trump outlined her new initiatives, known as the Be Best program, during the event. (Photo by Win McNamee/Getty Images)
US First Lady Melania Trump arrives to announce her 'Be Best' children's initiative in the Rose Garden of the White House in Washington, DC, May 7, 2018. (Photo by JIM WATSON / AFP) (Photo credit should read JIM WATSON/AFP/Getty Images)
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The first lady's program will feature three pillars: well-being, social media use, and opioid abuse.

The initiative calls for parents, teachers, and adults to help promote values such as healthy living, kindness, encouragement, and kindness so that children are prepared to avoid both the opioid crisis and negative social media interactions.

The program will help highlight the importance of using social media in a positive way and support the families and children impacted by the opioid epidemic. 

During the unveiling of "Be Best" on Monday, the first lady spoke about the children who have written to and met her during her time in the White House. Many of these children, as well as President Donald Trump and Vice President Mike Pence, were present for the announcement.

Cabinet members such as Education Secretary Betsy DeVos and Health and Human Services Secretary Alex Azar are expected to help the first lady in the rollout of her platform.

Watch some of her speech below:

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