'Shot with AR-15' campaign against gun violence copies Apple

At first glance, a series of posters plastered across Manhattan—mostly on the walls of subway tunnels—appears to be part of Apple’s intriguing “Shot on iPhone” campaign showcasing personal photography.

A closer inspection reveals a more sobering vision.

Andy Koo and Ji Kim, both 26-year-old seniors at the School of Visual Arts in Manhattan, are behind a guerilla marketing campaign that, although modeled after the tech giant’s, instead draws attention to gun violence.

The Korean students’ design swaps iPhone users’ photography for images of people mourning victims of recent AR-15 rifle massacres at a Las Vegas concert, an Orlando nightclub, Sandy Hook elementary school, a Texas church and at a high school in Parkland, Fla.

The National Rifle Association’s logo replaces the Apple icon, and text beneath each image reads, “Shot with AR-15,” instead of Apple’s “Shot on iPhone” signature. The ads’ dimensions and fonts are roughly the same.

Photos from the powerful campaign: 

6 PHOTOS
'Shot with AR-15' campaign against gun violence mimics Apple ad's style
See Gallery
'Shot with AR-15' campaign against gun violence mimics Apple ad's style
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

There have been plenty of doubletakes.

“Such clever guerilla marketing. I legit thought they were ‘Shot on iPhone’ ads at first,” Instagram user Max Chen said.

Kim and Koo decided their contribution to a student-led intitiative to support gun control would make use of both meanings of the word “shot.”

“Ever since we heard what happened in Parkland, the word ‘shot’ was all over our heads and we really wanted to do something with it,” Kim told the Daily News.

“We were on the subway and we saw the ‘Shot with iPhone’ ads and we thought to make use of the word’s two different meanings—taking photos and getting shot by a gun. We thought it would be a smart way to visualize and tell people what we were thinking,” Koo said.

The pair cribbed photographs of the gut-wrenching scenes from the internet and from news sites, but did not show individuals’ faces.

Photos of the weapon: 

7 PHOTOS
AR-15 assault rifle
See Gallery
AR-15 assault rifle
AR-15 rifles are displayed on the exhibit floor during the National Rifle Association (NRA) annual meeting in Louisville, Kentucky, U.S., on Friday, May 20, 2016. The nation's largest gun lobby, the NRA has been a political force in elections since at least 1994, turning out its supporters for candidates who back expanding access to guns. Photographer: Luke Sharrett/Bloomberg via Getty Images
AR-15 rifles are displayed at the SIG Sauer GmbH booth on the exhibit floor during the National Rifle Association (NRA) annual meeting in Louisville, Kentucky, U.S., on Friday, May 20, 2016. The nation's largest gun lobby, the NRA has been a political force in elections since at least 1994, turning out its supporters for candidates who back expanding access to guns. Photographer: Luke Sharrett/Bloomberg via Getty Images
Civilian legal AR-15 rifles are displayed for sale at a vendor's booth during the Fall 2015 Knob Creek Machine Gun Shoot in West Point, KY, U.S., on Friday, Oct. 9, 2015. The Machine Gun Shoot is a three day bi-annual event that attracts gun dealers, collectors, and enthusiasts from all across America in what is considered one of the largest gun shows in the world dealing specifically with high caliber weaponry. Photographer: Luke Sharrett/Bloomberg via Getty Images
This February 4, 2013 photo illustration in Manassas, Virginia, shows a man holding a Colt AR-15 semi-automatic rifle. US President Barack Obama Monday heaped pressure on Congress for action 'soon' on curbing gun violence. Obama made a pragmatic case for legislation on the contentious issue, arguing that just because political leaders could not save every life, they should at least try to save some victims of rampant gun crime. AFP PHOTO/Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/Getty Images)
POMPANO BEACH, FL - JANUARY 16: An AR-15 is seen for sale on the wall at the National Armory gun store on January 16, 2013 in Pompano Beach, Florida. President Barack Obama today in Washington, DC announced a broad range of gun initiatives that his administration thinks will help curb gun violence. (Photo by Joe Raedle/Getty Images)
MIAMI, FL - DECEMBER 18: In this photo illustration a Rock River Arms AR-15 rifle is seen on December 18, 2012 in Miami, Florida. The weapon is similar in style to the Bushmaster AR-15 rifle that was used during a massacre at an elementary school in Newtown, Connecticut. Firearm sales have surged recently as speculation of stricter gun laws and a re-instatement of the assault weapons ban following the mass shooting. (Photo illustration by Joe Raedle/Getty Images)
AURORA, CO - JULY 22: A Bush Master AR15 assault rifle is displayed at Firing-Line July 22, 2012 in Aurora, Colorado. Firing-Line is located not far from where suspect gunman James Eagan Holmes, 24, is accused of killing 12 people at a screening of the new 'Batman' film last Friday. The firearm is similar to the one used in the rampage. (Photo by Joshua Lott/Getty Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

“It’s basically images showing people mourning, not people getting hurt or victims getting shot. We didn’t want to use specific photos that someone could identify, we wanted to make it seem anonymous,” Koo said.

The bottom right corner of the posters indicate where they were taken.

Koo and Kim came up with 12 different designs, which they printed more than 80 times. The first posters went up March 24 — the same day hundreds of thousands of protestors joined the March For Our Lives rally against gun violence.

Some of the ads have been taken down, but others remain in public view.

The students say neither Apple nor the National Rifle Association has commented on their project. Neither responded to The News’ requests for comment.

The pair say they now plan to expand the campaign beyond New York to other cities in the United States.

“We know a lot of people feel that same way we do,” Koo said.

RELATED: Church holds blessing ceremony for AR-15 rifles: 

32 PHOTOS
World Peace And Unification Sanctuary religious group holds blessing ceremony for couples and their AR-15 rifles
See Gallery
World Peace And Unification Sanctuary religious group holds blessing ceremony for couples and their AR-15 rifles
NEWFOUNDLAND, PA - FEBRUARY 28: A church official holds an AR-15 rifle during a ceremony at the World Peace and Unification Sanctuary on February 28, 2018 in Newfoundland, Pennsylvania. The controversial church, which is led by the son of the late Rev. Sun Myung Moon, believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and it has encouraged couples to bring the weapons to a 'commitment ceremony' or 'Perfection Stage Book of Life Registration Blessing'. Officials in the rural area in the Pocono Mountains have reportedly told elementary school parents that their children will be relocated on Wednesday to accommodate the AR-15 ceremony. The semiautomatic rifles are similar to the weapon used in a Florida high school shooting on February 14. (Photo by Spencer Platt/Getty Images)
NEWFOUNDLAND, PA - FEBRUARY 28: Couples hold AR-15 rifles and other guns during a ceremony at the World Peace and Unification Sanctuary on February 28, 2018 in Newfoundland, Pennsylvania. The controversial church, which is led by the son of the late Rev. Sun Myung Moon, believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and it has encouraged couples to bring the weapons to a 'commitment ceremony' or 'Perfection Stage Book of Life Registration Blessing'. Officials in the rural area in the Pocono Mountains have reportedly told elementary school parents that their children will be relocated on Wednesday to accommodate the AR-15 ceremony. The semiautomatic rifles are similar to the weapon used in a Florida high school shooting on February 14. (Photo by Spencer Platt/Getty Images)
NEWFOUNDLAND, PA - FEBRUARY 28: A man holds a pistol during a ceremony at the World Peace and Unification Sanctuary on February 28, 2018 in Newfoundland, Pennsylvania. The controversial church, which is led by the son of the late Rev. Sun Myung Moon, believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and it has encouraged couples to bring the weapons to a 'commitment ceremony' or 'Perfection Stage Book of Life Registration Blessing'. Officials in the rural area in the Pocono Mountains have reportedly told elementary school parents that their children will be relocated on Wednesday to accommodate the AR-15 ceremony. The semiautomatic rifles are similar to the weapon used in a Florida high school shooting on February 14. (Photo by Spencer Platt/Getty Images)
NEWFOUNDLAND, PA - FEBRUARY 28: Couples hold AR-15 rifles and other guns during a ceremony at the World Peace and Unification Sanctuary on February 28, 2018 in Newfoundland, Pennsylvania. The controversial church, which is led by the son of the late Rev. Sun Myung Moon, believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and it has encouraged couples to bring the weapons to a 'commitment ceremony' or 'Perfection Stage Book of Life Registration Blessing'. Officials in the rural area in the Pocono Mountains have reportedly told elementary school parents that their children will be relocated on Wednesday to accommodate the AR-15 ceremony. The semiautomatic rifles are similar to the weapon used in a Florida high school shooting on February 14. (Photo by Spencer Platt/Getty Images)
NEWFOUNDLAND, PA - FEBRUARY 28: A woman holds an AR-15 rifle during a ceremony at the World Peace and Unification Sanctuary on February 28, 2018 in Newfoundland, Pennsylvania. The controversial church, which is led by the son of the late Rev. Sun Myung Moon, believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and it has encouraged couples to bring the weapons to a 'commitment ceremony' or 'Perfection Stage Book of Life Registration Blessing'. Officials in the rural area in the Pocono Mountains have reportedly told elementary school parents that their children will be relocated on Wednesday to accommodate the AR-15 ceremony. The semiautomatic rifles are similar to the weapon used in a Florida high school shooting on February 14. (Photo by Spencer Platt/Getty Images)
NEWFOUNDLAND, PA - FEBRUARY 28: A woman holds an AR-15 rifle during a ceremony at the World Peace and Unification Sanctuary on February 28, 2018 in Newfoundland, Pennsylvania. The controversial church, which is led by the son of the late Rev. Sun Myung Moon, believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and it has encouraged couples to bring the weapons to a 'commitment ceremony' or 'Perfection Stage Book of Life Registration Blessing'. Officials in the rural area in the Pocono Mountains have reportedly told elementary school parents that their children will be relocated on Wednesday to accommodate the AR-15 ceremony. The semiautomatic rifles are similar to the weapon used in a Florida high school shooting on February 14. (Photo by Spencer Platt/Getty Images)
NEWFOUNDLAND, PA - FEBRUARY 28: Reverend Hyung Jin Moon, the church's pastor and the son of the late Sun Myung Moon, (left) participates in a ceremony at the World Peace and Unification Sanctuary on February 28, 2018 in Newfoundland, Pennsylvania. The controversial church, which is led by the son of the late Rev. Sun Myung Moon, believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and it has encouraged couples to bring the weapons to a 'commitment ceremony' or 'Perfection Stage Book of Life Registration Blessing'. Officials in the rural area in the Pocono Mountains have reportedly told elementary school parents that their children will be relocated on Wednesday to accommodate the AR-15 ceremony. The semiautomatic rifles are similar to the weapon used in a Florida high school shooting on February 14. (Photo by Spencer Platt/Getty Images)
Worshippers at World Peace and Unification Sanctuary holds weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
TOPSHOT - Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
TOPSHOT - Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
TOPSHOT - Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers at World Peace and Unification Sanctuary hold weapons during their service February 28, 2018 in New Foundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Rev. Yeon Ah Lee Moon, wife of Rev. Hyung Jin Moon, holds weapon as worshippers at World Peace and Unification Sanctuary attend services February 28, 2018 in New Foundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
The US flag flies outside World Peace and Unification Sanctuary before a service on February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Protesters gather outside as worshippers at World Peace and Unification Sanctuary attend services on February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
A man wearing a crown of rifle shells, takes communion, as worshippers at World Peace and Unification Sanctuary attend services February 28, 2018 in New Foundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
A man carries his rifle past a car in the parking lot after a World Peace and Unification Sanctuary service on February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers prepare for servicesat a World Peace and Unification Sanctuary service on February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Worshippers prepare for servicesat a World Peace and Unification Sanctuary service on February 28, 2018 in Newfoundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Rev Hyung Jin Moon holds a copy of the US constitution during services at the World Peace and Unification Sanctuary February 28, 2018 in New Foundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Armed men watch over the crowd of worshippers before services at the World Peace and Unification Sanctuary February 28, 2018 in New Foundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Rev Hyung Jin Moon arrives carrying a crown during services at the World Peace and Unification Sanctuary February 28, 2018 in New Foundland, Pennsylvania. Hundreds of worshipers gathered inside a Pennsylvania-based church at a blessing ceremony for couples featuring their AR-15 rifles. World Peace and Unification Sanctuary in Newfoundland believes the AR-15 symbolizes the 'rod of iron' in the biblical book of Revelation, and encouraged couples to bring the weapons to the commitment ceremony. / AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

Read Full Story