Ratings for the Villanova-Michigan championship game were the lowest ever

Villanova emerged victorious in the 2018 NCAA men’s basketball tournament on Monday night, and celebrated its second championship in three years. But the ratings for the Nova-Michigan title game aren’t making anyone celebrate.

The numbers are in, and the game (which was broadcast on TNT, TBS, and TruTV) pulled a 10.3 overnight rating. That’s a 29% drop from 2017’s UNC-Gonzaga championship game, which was broadcast on CBS, and a 14% drop from 2016’s Villanova-UNC title match-up, which like 2018’s was broadcast on the Turner suite of networks.

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If those drops seem big, that’s because they are. The ratings for Monday night’s game were the lowest of any NCAA men’s basketball championship game ever.

See photos from the game: 

21 PHOTOS
NCAA championship: No. 1 Villanova vs. No. 3 Michigan
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NCAA championship: No. 1 Villanova vs. No. 3 Michigan
SAN ANTONIO, TX - APRIL 02: Donte DiVincenzo #10 of the Villanova Wildcats attempts a free throw against the Michigan Wolverines in the second half during the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Tom Pennington/Getty Images)
SAN ANTONIO, TX - APRIL 02: Mikal Bridges #25 reacts with Eric Paschall #4 of the Villanova Wildcats during the second half of the 2018 NCAA Men's Final Four National Championship game against the Michigan Wolverines at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Jamie Schwaberow/NCAA Photos via Getty Images)
SAN ANTONIO, TX - APRIL 02: Omari Spellman #14 of the Villanova Wildcats and Moritz Wagner #13 of the Michigan Wolverines compete for a rebound in the second half during the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Ronald Martinez/Getty Images)
SAN ANTONIO, TX - APRIL 02: Collin Gillespie #2 and Jalen Brunson #1 of the Villanova Wildcats react in the second half against the Michigan Wolverines during the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Ronald Martinez/Getty Images)
SAN ANTONIO, TX - APRIL 02: The Villanova Wildcats bench reacts in the second half against the Michigan Wolverines during the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Chris Covatta/Getty Images)
SAN ANTONIO, TX - APRIL 02: Omari Spellman #14 of the Villanova Wildcats reacts with his teammates during the second half of the 2018 NCAA Men's Final Four National Championship game against the Michigan Wolverines at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Jamie Schwaberow/NCAA Photos via Getty Images)
SAN ANTONIO, TX - APRIL 02: Eric Paschall #4 and Jalen Brunson #1 of the Villanova Wildcats celebrate in the second half against the Michigan Wolverines during the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Ronald Martinez/Getty Images)
SAN ANTONIO, TX - APRIL 02: Muhammad-Ali Abdur-Rahkman #12 of the Michigan Wolverines shoots a free thros against the Villanova Wildcats during the second half of the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Brett Wilhelm/NCAA Photos via Getty Images)
SAN ANTONIO, TX - APRIL 02: Jalen Brunson #1 and Omari Spellman #14 of the Villanova Wildcats battles for the ball with Moritz Wagner #13 of the Michigan Wolverines in the first half in the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. The Villanova Wildcats defeated the Michigan Wolverines 79-62. (Photo by Matt Marriott/NCAA Photos via Getty Images)
SAN ANTONIO, TX - APRIL 02: Charles Matthews #1 of the Michigan Wolverines reacts during the second half of the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Brett Wilhelm/NCAA Photos via Getty Images)
SAN ANTONIO, TX - APRIL 02: Donte DiVincenzo #10 of the Villanova Wildcats celebrates with teammates after defeating the Michigan Wolverines during the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. Villanova defeated Michigan 79-62. (Photo by Tom Pennington/Getty Images)
SAN ANTONIO, TX - APRIL 02: The Villanova Wildcats celebrate after defeating the Michigan Wolverines during the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. Villanova defeated Michigan 79-62. (Photo by Ronald Martinez/Getty Images)
SAN ANTONIO, TX - APRIL 02: Donte DiVincenzo #10 of the Villanova Wildcats celebrates with teammates after defeating the Michigan Wolverines during the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. Villanova defeated Michigan 79-62. (Photo by Tom Pennington/Getty Images)
SAN ANTONIO, TX - APRIL 02: Charles Matthews #1 of the Michigan Wolverines reacts on the bench late in the second half against the Villanova Wildcats during the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Ronald Martinez/Getty Images)
SAN ANTONIO, TX - APRIL 02: Donte DiVincenzo #10 of the Villanova Wildcats attempts a shot against Muhammad-Ali Abdur-Rahkman #12 of the Michigan Wolverines during the first half in the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. The Villanova Wildcats defeated the Michigan Wolverines 79-62. (Photo by Brett Wilhelm/NCAA Photos via Getty Images)
SAN ANTONIO, TX - APRIL 02: Head coach John Beilein and Duncan Robinson #22 of the Michigan Wolverines hug after the 2018 NCAA Men's Final Four National Championship game against the Villanova Wildcats at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Chris Steppig/NCAA Photos via Getty Images)
SAN ANTONIO, TX - APRIL 02: The Villanova Wildcats celebrate after defeating the Michigan Wolverines during the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. Villanova defeated Michigan 79-62. (Photo by Ronald Martinez/Getty Images)
SAN ANTONIO, TX - APRIL 02: The Villanova Wildcats celebrate on stage after the 2018 NCAA Men's Final Four National Championship game against the Michigan Wolverines at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Jamie Schwaberow/NCAA Photos via Getty Images)
SAN ANTONIO, TX - APRIL 02: Jalen Brunson #1 of the Villanova Wildcats celebrates with the trophyafter the 2018 NCAA Men's Final Four National Championship game against the Michigan Wolverines at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Brett Wilhelm/NCAA Photos via Getty Images)
SAN ANTONIO, TX - APRIL 02: Donte DiVincenzo #10 of the Villanova Wildcats celebrates after the 2018 NCAA Men's Final Four National Championship game against the Michigan Wolverines at the Alamodome on April 2, 2018 in San Antonio, Texas. (Photo by Jamie Schwaberow/NCAA Photos via Getty Images)
SAN ANTONIO, TX - APRIL 02: Donte DiVincenzo #10 and Jalen Brunson #1 of the Villanova Wildcats celebrate after defeating the Michigan Wolverines during the 2018 NCAA Men's Final Four National Championship game at the Alamodome on April 2, 2018 in San Antonio, Texas. Villanova defeated Michigan 79-62. (Photo by Tom Pennington/Getty Images)
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As always with ratings that are lower than expected, there’s no one reason. Villanova, while winning the championship in 2016 as well as on Monday night, doesn’t have the same college basketball name recognition like Duke or UNC. And the game itself was a little anti-climactic. Nova and Michigan were close for awhile, but once Villanova pulled away, there was no looking back. That’s exciting for Villanova fans, but less exciting for people who wanted a closely contested game (and also for Michigan fans). Blowouts just aren’t fun to watch.

There are also logistical issues at play. The game started at 9:20pm on the East Coast, which was pretty late, and not a great way to get more people watching. Plus, just line 2016, the title game was not on CBS but on cable. The game was on TBS/TNT/TruTV, and that immediately makes it harder for people to watch.

The ratings for the national title game may have reached an all-time low, but they still won the night overall. Nothing else on Monday night TV pulled as many eyeballs, and that included a brand new episode of American Idol. That’s definitely a win, especially in this era of fragmented TV watching.

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Liz Roscher is a writer for Yahoo Sports. Have a tip? Email her at lizroscher@yahoo.com or follow her on twitter! Follow @lizroscher

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