NRA takes aim at ‘March for Our Lives’ rally, mocks gun violence survivors

As hundreds of thousands of protesters prepared to gather in Washington and other cities across the U.S. on Saturday to demand meaningful gun reform, the National Rifle Association took to social media to mock the “March For Our Lives” event and the young gun violence survivors who spearheaded it.

The group posted a membership-drive video to Facebook with a scathing caption about the looming protest marches on Saturday morning.

“Today’s protests aren’t spontaneous,” the post declared. “Gun-hating billionaires and Hollywood elites are manipulating and exploiting children as part of their plan to DESTROY the Second Amendment and strip us of our right to defend ourselves and our loved ones.”

Join the NRA, the group added, to “stand and fight for our kids’ safety.” 

The “March For Our Lives” protest was led by students from Marjory Stoneman Douglas High School in Parkland, Florida, where 17 people were killed last month in a shooting rampage. 

The young activists gave eloquent, impassioned speeches at the D.C. event, excoriating lawmakers who have failed to act to reduce gun violence and the NRA for lobbying against sensible gun control legislation. 

“If we move on, the NRA and those against us will win,” said 17-year-old survivor Delaney Tarr.  “They want us to forget. They want our voices to be silenced. And they want to retreat into the shadows where they can remain unnoticed. They want to be back on top, unquestioned in their corruption, but we cannot and we will not let that happen.” 

As the rally was getting underway, the NRA ― which was otherwise conspicuously silent on social media on Saturday ― shared another video on Facebook; this time of a clip mocking the march as a “carnival.”  

RELATED: Check out the most notable signs from the March for Our Lives protest: 

30 PHOTOS
Notable signs from the March For Our Lives rally
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Notable signs from the March For Our Lives rally
PARIS, FRANCE - MARCH 24: A large group of Americans and French hold a March for Our Lives anti-NRA anti-gun rally on Place de Trocadero, facing the Eiffel Tower, on March 24, 2018 in Paris, France. More than 800 March for Our Lives events, organized by survivors of the Parkland, Florida school shooting on February 14 that left 17 dead, are taking place around the world to call for legislative action to address school safety and gun violence. (Photo by Owen Franken - Corbis/Corbis via Getty Images)
Possible contender for my fave sign of the day from Erica. She made it at 1am last night, she said laughing!… https://t.co/fPogWRYRZL
Best signs at #marchforourlivesSTL #marchforourlives #enough #endgunviolencenow https://t.co/w7oaK5QJEw
I love this sign and I wonder if it would trigger @DLoesch. #MarchForOurLives https://t.co/QDU4rVDGk6
This sign deserves a pulitzer #marchforourlives (📸 @claremarienyc) https://t.co/9qHcEjbhq6
Enough said. #VetsVsTheNRA #MarchForOurLives https://t.co/9lLTgGrNbd
#SashayAway https://t.co/tGnrCnEqCK
I walked up as she was explaining the reference to an older gentleman https://t.co/KPyxmFsCAE
I’m at #MarchForOurLives In Boston and this is the best sign I’ve seen so far https://t.co/KhI9fPsORr
More signs here at #MarchForOurLives in D.C. https://t.co/TLxPr2vmbN
Listen to the youth. #MarchForOurLives https://t.co/jprvl6iTD3
💕she’s 4! #marchforourlives https://t.co/4TddUG5xXO
A woman just walked up to this young girl and asked about her sign. “There was a shooting at my high school this we… https://t.co/likqtFRQfx
A protest sign during the March for Our Lives Rally in Washington, DC on March 24, 2018. Galvanized by a massacre at a Florida high school, hundreds of thousands of Americans are expected to take to the streets in cities across the United States on Saturday in the biggest protest for gun control in a generation. / AFP PHOTO / Alex Edelman (Photo credit should read ALEX EDELMAN/AFP/Getty Images)
WASHINGTON, DC - MARCH 24: A demonstrator holds a sign at the start of the March for Our Lives rally March 24, 2018 in Washington, DC. Hundreds of thousands of demonstrators, including students, teachers, and parents are expected to gather for the anti-gun violence rally, spurred largely by the shooting that took place on Valentine's Day at Marjory Stoneman Douglas High School in Parkland, Florida where 17 people died. (Photo by Zach Gibson/Getty Images)
TOPSHOT - A woman hoists a poster featuring Emma Gonzalez, a survivor of the February 2018 Florida high school shooting turned activist and advocate for gun control, at the March for Our Lives rally in Washington, DC on March 24, 2018. Galvanized by a massacre at the Florida high school, hundreds of thousands took to the streets in cities across the United States on Saturday in the biggest protest for gun control in a generation. / AFP PHOTO / Eva HAMBACH (Photo credit should read EVA HAMBACH/AFP/Getty Images)
PARKLAND, FL - MARCH 24: People hold signs as they participate in the March For Our Lives event at Pine Trails Park before walking to Marjory Stoneman Douglas High School on March 24, 2018 in Parkland, Florida. The event was one of many scheduled around the United States calling for gun control after a gunman killed 17 people on February 14 at the high school. (Photo by Joe Raedle/Getty Images)
Participants hold up signs as students and gun control advocates hold the "March for Our Lives" event demanding gun control after recent school shootings at a rally in Washington, U.S., March 24, 2018. REUTERS/Leah Millis
UNITED STATES - MARCH 24: A demonstrator is seen in the Mall near the student-led March for Our Lives rally on Pennsylvania Avenue to call for action to prevent gun violence on March 24, 2018. (Photo By Tom Williams/CQ Roll Call)
PORTLAND, OR - MARCH 24: A protester holds up a sign disparaging the NRA at the March for Our Lives rally on March 24, 2018 in Portland, Oregon. More than 800 March for Our Lives events, organized by survivors of the Parkland, Florida school shooting on February 14 that left 17 dead, are taking place around the world to call for legislative action to address school safety and gun violence. (Photo by Natalie Behring/Getty Images)
HARTFORD, CT - MARCH 24: A demonstrator display her sign during the March For Our Lives Rally on March 24, 2018, at the Connecticut State Capitol in Hartford, CT. (Photo by M. Anthony Nesmith/Icon Sportswire via Getty Images)
Protestors hold signs during a "March For Our Lives" demonstration demanding gun control in Sacramento, California, U.S. March 24, 2018. REUTERS/Bob Strong
People walk with signs against the NRA during "March for Our Lives", an organized demonstration to end gun violence, in downtown Los Angeles, California, U.S., March 24, 2018. REUTERS/Patrick T. Fallon
DENVER, CO - MARCH 24: Kristin Miller (C), of Littleton, Colorado holds up a sign as thousands of people participate in the March for Our Lives rally on March 24, 2018 in Denver, Colorado. More than 800 March for Our Lives events, organized by survivors of the Parkland, Florida school shooting on February 14 that left 17 dead, are taking place around the world to call for legislative action to address school safety and gun violence. (Photo by Ross Taylor/Getty Images)
MORRISTOWN, NJ - MARCH 24: A demonstrators holds up a sign 'Really?' with a the scales of justice tipped more for guns than students outside the Morristown Town Hall during the March For Our Lives in Morristown, New Jersey, U.S. on Saturday, March 24, 2018. Thousands of demonstrators, including students, teachers and parents gathered in Morristown, NJ for the antigun violence rally after the events in Marjory Stoneman Douglas High School which killed 17 people. More than 800 related events are taking place around the world to call for legislative action to address school safety and gun violence. (Photo by Ira L. Black/Corbis via Getty Images)
Demonstrators hold signs while gathering on 6th Avenue during the March For Our Lives in New York, U.S., on March 24, 2018. Thousands of high school students and other gun-control advocates gathered in Washington and across the U.S. Saturday to demand tougher firearms restrictions from an older generation that's delivered little change after years of mass shootings. Photographer: Jeenah Moon/Bloomberg via Getty Images
A demonstrator holds a sign that reads 'Hey, Hey, NRA! How Many Kids Have You Killed Today,' while gathering on 6th Avenue during the March For Our Lives in New York, U.S., on March 24, 2018. Thousands of high school students and other gun-control advocates gathered in Washington and across the U.S. Saturday to demand tougher firearms restrictions from an older generation that's delivered little change after years of mass shootings. Photographer: Jeenah Moon/Bloomberg via Getty Images
A demonstrator holds a sign while gathering on 6th Avenue during the March For Our Lives in New York, U.S., on March 24, 2018. Thousands of high school students and other gun-control advocates gathered in Washington and across the U.S. Saturday to demand tougher firearms restrictions from an older generation that's delivered little change after years of mass shootings. Photographer: Jeenah Moon/Bloomberg via Getty Images
Demonstrators hold signs while gathering on 6th Avenue during the March For Our Lives in New York, U.S., on March 24, 2018. Thousands of high school students and other gun-control advocates gathered in Washington and across the U.S. Saturday to demand tougher firearms restrictions from an older generation that's delivered little change after years of mass shootings. Photographer: Jeenah Moon/Bloomberg via Getty Images
WASHINGTON, USA - MARCH 24: A woman holds a banner reading 'Grandmas For Gun Control, Because Our Hugs Can't Protect Them From Everything' during 'March For Our Lives' protest against gun violence in the country on March 24, 2018 in Washington, United States. (Photo by Chris Williams/Anadolu Agency/Getty Images)
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The clip, which featured NRA TV host “Colion Noir” (a pseudonym for Collins Iyare Idehen Jr.), had first been shared on YouTube on Thursday with the title “A March For Their Lies.”

“From where I’m standing, it looks like a march to burn the Constitution and rewrite the parts that they don’t like in crayon,” Noir said, referring to the young activists leading the rally.

In another NRA TV clip posted Thursday, Noir had harangued the Parkland survivors, saying “no one would know your names” if someone with a gun had stopped the shooting at their school. 

“These kids ought to be marching against their own hypocritical belief structures,” Noir said, adding: “The only reason we’ve ever heard of them is because the guns didn’t come soon enough.”

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