Cambridge Analytica brags that it, not Trump, came up with 'Crooked Hillary'

The president’s ability to come up with insulting nicknames may not be as keen as we thought.

Cambridge Analytica, a British consulting firm that was hired for Trump’s 2016 election campaign, made headlines over the weekend for using data acquired from 50 million Facebook users to build “psychographic profiles” about voters without their knowledge.

Undercover footage — shot between November 2017 and January 2018 — released by Britain’s Channel 4 News on Tuesday shows Mark Turnbull, managing director of Cambridge Analytica’s political division, bragging about how the company came up with the “Defeat Crooked Hillary” campaign and promoted it on social media.

“The ‘OO’ of ‘Crooked’ were a pair of handcuffs and it was all about … she belongs behind bars,” Turnbull says in the video.

He then says the company made “hundreds of different kinds of creatives, and we put it online.”

According to Channel 4 News, videos promoting the phrase “Crooked Hillary” — which Cambridge Analytica said received millions of views through Google, Facebook and YouTube — were linked to an independent organization (a pro-Trump super PAC) called “Make America Number 1” so users couldn’t trace them directly to the Trump campaign.

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'Crooked Hillary,' 'Little Marco,' among Trump's favorite nicknames
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'Crooked Hillary,' 'Little Marco,' among Trump's favorite nicknames

Hillary Clinton

Trump's nickname: "Crooked Hillary"

US Attorney General Jeff Sessions

Trump's nickname: "Mr. Magoo"

(NOAH BERGER/AFP/Getty Images)

Steve Bannon

Trump's nickname: "Sloppy Steve"

Elizabeth Warren

Trump's nickname: "Pocahontas"

Former FBI director James Comey 

Trump's nickname: "Slippery James Comey"

(Photo by Ralph Alswang/ABC via Getty Images)

Kim Jong Un

Trump's nickname: "Rocket Man"

Chuck Todd 

Trump's nickname: "Sleepy eyes / sleeping son of a b---h"

(NBC NewsWire via Getty Images)

Marco Rubio

Trump's nickname: "Little Marco"

Dianne Feinstein

Trump's nickname: "Sneaky Dianne Feinstein"

(Joshua Roberts / Reuters)

Ohio Governor John Kasich

Trump's nickname: "1 for 38 Kasich"

(REUTERS/Aaron Josefczyk)

Bob Corker

Trump's nickname: "Liddle' Bob Corker"

NBC correspondent Katy Tur

Trump's nickname: "Little Katy"

(Michael Brochstein/SOPA Images/LightRocket via Getty Images)

Chuck Schumer

Trump's nickname: "Cryin' Chuck / Fake Tears Chuck"

Sen. Jeff Flake (R-AZ)

Trump's nickname: "Jeff Flake(y)"

(Photo by Alex Wong/Getty Images)

Rep. Frederica Wilson (D-FL)

Trump's nickname: 'Wacky Congresswoman Wilson"

(Photo by Scott Olson/Getty Images)

Rep. Adam Schiff (D-CA)

Trump's nickname: "Little Adam Schiff"

(REUTERS/Yuri Gripas)

Journalist Megyn Kelly

Trump's nickname: "Crazy Megyn"

(Mikhail Klimentyev\TASS via Getty Images)

The New York Times

Trump's nickname: "Failing New York Times"

(REUTERS/Shannon Stapleton)

Sen. Ted Cruz (R-TX)

Trump's nickname: "Lyin' Ted"

(REUTERS/Joshua Roberts)

MSNBC's Joe Scarborough and Mika Brzezinski

Trump's nicknames: "Crazy Joe Scarborough/Psycho Joe" and "Dumb as a Rock Mika"

(REUTERS/Jonathan Ernst/File Photo)

Jeb Bush

Trump's nickname: "Low energy Jeb Bush"

(REUTERS/Mike Blake)

Sen. Bernie Sanders (I-VT)

Trump's nickname: "Crazy Bernie"

(REUTERS/Joshua Roberts)

Jim Acosta

Trump's nickname: "Crazy Jim Acosta of Fake News CNN"

(REUTERS/Jonathan Ernst)

CNN 

Trump's nickname: "Clinton News Network"

(Photo by John Greim/LightRocket via Getty Images)

Former Sen. Al Franken

Trump's nickname: "Al Frankenstien"

(Andrew Harrer/Bloomberg via Getty Images)

Democratic congressional candidate for Pennsylvania's 18th district Conor Lamb

Trump's nickname: "Lamb the sham'

(Andrew Harrer/Bloomberg via Getty Images)

'Good Morning America' anchor George Stephanopoulos

Trump's nickname: "Little George"

(Photo by Ray Tamarra/GC Images)

Face The Nation

Trump's nickname: "Deface the Nation"

(Photo by CBS via Getty Images)

Former First Minister of Scotland  Alex Salmond

Trump's nickname: "Mad Alex"

(Photo by Chris Radburn/PA Images via Getty Images)

Former Vice President Joe Biden

Trump's nickname: "Crazy Joe Biden"

(REUTERS/Eduardo Munoz)

Former U.S. President Barack Obama

Trump's nickname: Cheatin’ Obama

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“We just put information into the bloodstream of the internet and then watch it grow, give it a little push every now and again over time to watch it take shape,” the firm’s CEO, Alexander Nix, says in an interview in the video. “And so this stuff infiltrates the online community, but with no branding, so it’s unattributable, untrackable.”

Nix is also shown saying that Cambridge Analytica’s data was key to Trump’s successful campaign.

“We did all the research, all the data, all the analytics, all the targeting,” he says. “We ran all the digital campaign, the television campaign, and our data informed all the strategy.”

During Stephen Colbert’s opening monologue on “The Late Show” Monday night, the host poked fun at the situation.

“Wait, wait! They made up ‘Crooked Hillary!’” Colbert exclaimed. “Coming up with demeaning nicknames was the one skill we knew Trump had. You can’t take that away from the man.”

The undercover video is the second installment in Channel 4 News’ “Data, Democracy and Dirty Tricks” investigation series. The outlet released another video on Monday in which Nix and Turnbull admit to bribery, entrapment and using sex workers to influence political elections around the globe.

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Cambridge Analytica scandal
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Cambridge Analytica scandal
A man fixes posters depicting Cambridge Analytica's CEO Alexander Nix behind bars, with the slogan 'Our Data Not His. Go Straight To Jail' to the entrance of the company's offices in central London on March 20, 2018. The European Parliament on Tuesday invited Facebook chief Mark Zuckerberg to speak following revelations that a firm working for Donald Trump's US presidential campaign harvested data on 50 million users. Facebook has faced worldwide criticism over the claims that Cambridge Analytica, the UK data analysis firm hired by Trump's 2016 campaign, harvested and misused data on 50 million members. / AFP PHOTO / Daniel LEAL-OLIVAS (Photo credit should read DANIEL LEAL-OLIVAS/AFP/Getty Images)
PARIS, FRANCE - MARCH 20: In this photo illustration the logo of the strategic communication company 'Cambridge Analytica' is seen on the screen of an iPhone in front of a computer screen showing a Facebook logo on March 20, 2018 in Paris, France. Cambridge Analytica is accused of collecting the personal information of 50 million users of the Facebook social network without their consent and would have used it to develop software to predict and influence voter voting during the campaign American election according to the New York Times and the Guardian. Facebook share price fell by more than 5% Monday shortly after the opening of Wall Street. (Photo Illustration by Chesnot/Getty Images)
LONDON, UNITED KINGDOM - MARCH 20: A protester called Heiko Khoo sticks posters of Alexander Nix behind bars onto the windows of the offices in a demonstration against Cambridge Analytica on March 20, 2018 in London, England. PHOTOGRAPH BY Matthew Chattle / Barcroft Images (Photo credit should read Matthew Chattle / Barcroft Images / Barcroft Media via Getty Images)
Christopher Wylie, a whistleblower who formerly worked with Cambridge Analytica, the consulting firm that is said to have harvested private information from more than 50 million Facebook users, speaks at the Frontline Club in London, Britain, March 20, 2018. REUTERS/Henry Nicholls
A man films Christopher Wylie, a whistleblower who formerly worked with Cambridge Analytica, the consulting firm that is said to have harvested private information from more than 50 million Facebook users, for a Facebook live cast as he speaks at the Frontline Club in London, Britain, March 20, 2018. REUTERS/Henry Nicholls
Christopher Wylie, a whistleblower who formerly worked with Cambridge Analytica, the consulting firm that is said to have harvested private information from more than 50 million Facebook users, arrives at the Frontline Club in London, Britain, March 20, 2018. REUTERS/Henry Nicholls
A man wheels storage crates from the building that houses the offices of Cambridge Analytica in central London, Britain, March 20, 2018. REUTERS/Henry Nicholls
People walk past the building housing the offices of Cambridge Analytica in central London, Britain, March 20, 2018. REUTERS/Henry Nicholls
People walk past the building housing the offices of Cambridge Analytica in central London, Britain, March 20, 2018. REUTERS/Henry Nicholls
Alexander Nix, CEO of Cambridge Analytica arrives at the offices of Cambridge Analytica in central London, Britain, March 20, 2018. REUTERS/Henry Nicholls
A man films Christopher Wylie, a whistleblower who formerly worked with Cambridge Analytica, the consulting firm that is said to have harvested private information from more than 50 million Facebook users, for a Facebook live cast as he speaks at the Frontline Club in London, Britain, March 20, 2018. REUTERS/Henry Nicholls
NEW YORK, NY - MARCH 19: Traders and financial professionals work ahead of the closing bell on the floor of the New York Stock Exchange (NYSE), March 19, 2018 in New York City. The Dow Jones industrial average dropped over 330 points on Monday. Shares of Facebook dropped nearly 7 percent after news broke that analytics firm Cambridge Analytica was able to collect information on 50 million people's Facebook profiles without their consent. (Photo by Drew Angerer/Getty Images)
PARIS, FRANCE - MARCH 20: In this photo illustration the logo of the strategic communication company 'Cambridge Analytica' is seen on the screen of an iPhone on March 20, 2018 in Paris, France. Cambridge Analytica is accused of collecting the personal information of 50 million users of the Facebook social network without their consent and would have used it to develop software to predict and influence voter voting during the campaign American election according to the New York Times and the Guardian. Facebook share price fell by more than 5% Monday shortly after the opening of Wall Street. (Photo Illustration by Chesnot/Getty Images)
NEW YORK, NY - MARCH 19: Traders and financial professionals work ahead of the closing bell on the floor of the New York Stock Exchange (NYSE), March 19, 2018 in New York City. The Dow Jones industrial average dropped over 330 points on Monday. Shares of Facebook dropped nearly 7 percent after news broke that analytics firm Cambridge Analytica was able to collect information on 50 million people's Facebook profiles without their consent. (Photo by Drew Angerer/Getty Images)
HOLBORN, UNITED KINGDOM - MARCH 20: Chief executive of Cambridge Analytica Alexander Nix arrives at the office near Holborn on March 20, 2018 in Holborn, England. PHOTOGRAPH BY Matthew Chattle / Barcroft Images (Photo credit should read Matthew Chattle / Barcroft Images / Barcroft Media via Getty Images)
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  • This article originally appeared on HuffPost.
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