Study suggests ‘The Apprentice’ played a ‘key role’ in Trump’s election victory

A recent study suggests that the reality shows ‘The Apprentice’ and ‘The Celebrity Apprentice’ played a “key role” in President Trump’s 2016 victory.

Researchers from the University at Buffalo say that over the 14 seasons Trump appeared on the programs, viewers likely formed bonds with him.

According to a university press release, “Those bonds led voters to like Trump; to believe the promises he made, and to discount the negative stories about him which surfaced during the campaign.”

“The bonds also influenced voting behavior: the more people watched Trump on his television programs the more likely they were to form bonds, which then predicted voting for him,” it further notes.

The study is based on parasocial or one-sided relationships and, in this case, pertains to the bonds individuals form with people on television. 

“Since the human brain did not evolve to distinguish between real friends who we seek week after week in real life and characters who we see week after week on TV, these bonds can feel very real,” the release explains.

The research behind the team’s conclusions included the participation of 521 voters who answered questions about their “current attitudes about Trump, as well as their voting behavior and their experience watching Trump’s two television shows.” 

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How every state voted in the 2016 election
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How every state voted in the 2016 election

Alabama

Donald Trump: 1,318,255 votes

Hillary Clinton: 729,547 votes

Data courtesy of the New York Times

Alaska

Donald Trump: 163,387 votes

Hillary Clinton: 116,454 votes

Data courtesy of the New York Times

Arkansas

Donald Trump: 684,872 votes

Hillary Clinton: 380,494 votes

Data courtesy of the New York Times

Arizona

Donald Trump: 1,252,401 votes

Hillary Clinton: 1,161,167 votes

Data courtesy of the New York Times

Connecticut

Donald Trump: 673,315 votes

Hillary Clinton: 897,572 votes

Data courtesy of the New York Times

California

Donald Trump: 4,483,810 votes

Hillary Clinton: 8,753,788 votes

Data courtesy of the New York Times

Alaska

Donald Trump: 163,387 votes

Hillary Clinton: 116,454 votes

Data courtesy of the New York Times

Colorado

Donald Trump: 1,202,484 votes

Hillary Clinton: 1,338,870 votes

Data courtesy of the New York Times

Delaware

Donald Trump: 185,127 votes

Hillary Clinton: 235,603 votes

Data courtesy of the New York Times

Florida

Donald Trump: 4,617,886 votes

Hillary Clinton: 4,504,975 votes

Data courtesy of the New York Times

Georgia

Donald Trump: 2,089,104 votes

Hillary Clinton: 1,877,963 votes

Data courtesy of the New York Times

Hawaii

Donald Trump: 128,847 votes

Hillary Clinton: 266,891 votes

Data courtesy of the New York Times

Iowa

Donald Trump: 800,983 votes

Hillary Clinton: 653,669 votes

Data courtesy of the New York Times

Illinois

Donald Trump: 2,146,015 votes

Hillary Clinton: 3,090,729 votes

Data courtesy of the New York Times

Idaho

Donald Trump: 409,055 votes

Hillary Clinton: 189,765 votes

Data courtesy of the New York Times

Indiana

Donald Trump: 1,557,286 votes

Hillary Clinton: 1,033,126 votes

Data courtesy of the New York Times

Kansas

Donald Trump: 671,018 votes

Hillary Clinton: 427,005 votes

Data courtesy of the New York Times

Kentucky

Donald Trump: 1,202,971 votes

Hillary Clinton: 628,854 votes

Data courtesy of the New York Times

Louisiana

Donald Trump: 1,178,638 votes

Hillary Clinton: 780,154 votes

Data courtesy of the New York Times

Maine

Donald Trump: 335,543 votes

Hillary Clinton: 357,735 votes

Data courtesy of the New York Times

Massachusetts

Donald Trump: 1,090,893 votes

Hillary Clinton: 1,995,196 votes

Data courtesy of the New York Times

Michigan

Donald Trump: 2,279,543 votes

Hillary Clinton: 2,268,839 votes

Data courtesy of the New York Times

Minnesota

Donald Trump: 1,323,232 votes

Hillary Clinton: 1,367,825 votes

Data courtesy of the New York Times

Mississippi

Donald Trump: 700,714 votes

Hillary Clinton: 485,131 votes

Data courtesy of the New York Times

Missouri

Donald Trump: 1,594,511 votes

Hillary Clinton: 1,071,068 votes

Data courtesy of the New York Times

Montana

Donald Trump: 279,240 votes

Hillary Clinton: 177,709 votes

Data courtesy of the New York Times

Nebraska

Donald Trump: 495,961 votes

Hillary Clinton: 284,494 votes

Data courtesy of the New York Times

Nevada

Donald Trump: 512,058 votes

Hillary Clinton: 539,260 votes

Data courtesy of the New York Times

New Hampshire

Donald Trump: 345,790 votes

Hillary Clinton: 348,526 votes

Data courtesy of the New York Times

New Jersey

Donald Trump: 1,601,933 votes

Hillary Clinton: 2,148,278 votes

Data courtesy of the New York Times

New Mexico

Donald Trump: 319,667 votes

Hillary Clinton: 385,234 votes

Data courtesy of the New York Times

New York

Donald Trump: 2,819,534 votes

Hillary Clinton: 4,556,124 votes

Data courtesy of the New York Times

North Dakota

Donald Trump: 216,794 votes

Hillary Clinton: 93,758 votes

Data courtesy of the New York Times

Ohio

Donald Trump: 2,841,005 votes

Hillary Clinton: 2,394,164 votes

Data courtesy of the New York Times

Oklahoma

Donald Trump: 949,136 votes

Hillary Clinton: 420,375 votes

Data courtesy of the New York Times

Oregon

Donald Trump: 782,403 votes

Hillary Clinton: 1,002,106 votes

Data courtesy of the New York Times

Pennsylvania

Donald Trump: 2,970,733 votes

Hillary Clinton: 2,926,441 votes

Data courtesy of the New York Times

Rhode Island

Donald Trump: 180,543 votes

Hillary Clinton: 252,525 votes

Data courtesy of the New York Times

South Carolina

Donald Trump: 1,155,389 votes

Hillary Clinton: 855,373 votes

Data courtesy of the New York Times

South Dakota

Donald Trump: 227,721 votes

Hillary Clinton: 117,458 votes

Data courtesy of the New York Times

Tennessee

Donald Trump: 1,522,925 votes

Hillary Clinton: 870,695 votes

Data courtesy of the New York Times

Texas

Donald Trump: 4,685,047 votes

Hillary Clinton: 3,877,865 votes

Data courtesy of the New York Times

Utah

Donald Trump: 515,231 votes

Hillary Clinton: 310,676 votes

Data courtesy of the New York Times

Vermont

Donald Trump: 95,259 votes

Hillary Clinton: 178,573 votes

Data courtesy of the New York Times

Virginia

Donald Trump: 1,769,443 votes

Hillary Clinton: 1,981,473 votes

Data courtesy of the New York Times

Washington

Donald Trump: 1,221,747 votes

Hillary Clinton: 1,742,718 votes

Data courtesy of the New York Times

West Virginia

Donald Trump: 489,371 votes

Hillary Clinton: 188,794 votes

Data courtesy of the New York Times

Wisconsin

Donald Trump: 1,405,284 votes

Hillary Clinton: 1,382,536 votes

Data courtesy of the New York Times

Wyoming

Donald Trump: 174,419 votes

Hillary Clinton: 55,973 votes

Data courtesy of the New York Times

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