Clippers send out ill-advised tweet using Anne Frank to promote dating app

The Los Angeles Clippers should think before they tweet. In an effort to capitalize on International Women’s Day, the team decided it would be a good idea to promote the dating app they partnered with by posting pictures and quotes of Anne Frank, Maya Angelou and Ayn Rand.

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As you can probably guess, that tweet didn’t last long. The team deleted it within a half hour. But since this is the Internet, nothing is ever truly gone. Plenty of people managed to get a screengrab of the tweet while it was up.

Anne Frank was killed during the Holocaust at 15. Angelou was revered for her contributions as both an author and an activist.

When the Clippers initially announced the news that they had paired with Bumble, they used the hashtag #StrongerwithHer as a way to encourage gender equality. The press release referred to the Bumble patch on the team’s jerseys as an “Empowerment Badge.”

That team may have attempted to send that message with the tweet, but their execution was severely lacking in this instance.

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NEWS: We’re looking forward to the future, and we're proud that @Infor will be a part of it. https://t.co/EAUgekqz2e
We're teaming up with the @DetroitPistons: official banking and mortgage sponsor and first ever jersey partner!… https://t.co/q3E4hRinr5
Here's some more detail on the Celtics jerseys. Wyc Grousbeck said six other owners asked how much GE paid for it… https://t.co/wuV6CBISt3
Feb 14, 2016; Toronto, Ontario, CAN; Western Conference guard Stephen Curry (30) of the Golden State Warriors reacts after hitting a long three point shot at the end of the NBA All Star Game at Air Canada Centre. Mandatory Credit: Bob Donnan-USA TODAY Sports
NEW ORLEANS, LA - FEBRUARY 19: LeBron James #23 of the Cleveland Cavaliers looks on during the 2017 NBA All-Star Game at Smoothie King Center on February 19, 2017 in New Orleans, Louisiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Martinez/Getty Images)
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Chris Cwik is a writer for Yahoo Sports. Have a tip? Email him at christophercwik@yahoo.com or follow him on Twitter!

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