H&M slammed for racism over ‘coolest monkey in the jungle’ hoodie

Clothing giant H&M has been slammed for racism after featuring a photo of a young black boy wearing a “coolest monkey in the jungle’ hoodie.

The hoodie, available at the store’s United Kingdom page as a “printed hooded top,” was noticed Sunday by social media users who shared their outrage widely.

H&M, based in Sweden, had not commented publicly as of Monday morning on what many said was an insensitive association between the young model and a hateful slur against black people.

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A member of the Ku Klux Klan gestures as he marches during a rally at the statehouse in Columbia, South Carolina July 18, 2015. A Ku Klux Klan chapter and an African-American group planned overlapping demonstrations on Saturday outside the South Carolina State House, where state officials removed the Confederate battle flag last week. REUTERS/Chris Keane
A member of a white supremacy group gives the fascist salute during a gathering in West Allis, Wisconsin, September 3, 2011. Neo-Nazi demonstrators gathered for a "rally in defense of white America" in response to an incident that Milwaukee Police Chief described as racially charged violence outside the Wisconsin state fair on August 4, 2011. REUTERS/Darren Hauck (UNITED STATES) REUTERS/Darren Hauck (UNITED STATES - Tags: POLITICS CIVIL UNREST SOCIETY)
A member of a white supremacy group shouts during a gathering in West Allis, Wisconsin, September 3, 2011. Neo-Nazi demonstrators gathered for a "rally in defense of white America" in response to an incident that Milwaukee Police Chief described as racially charged violence outside the Wisconsin state fair on August 4, 2011. REUTERS/Darren Hauck (UNITED STATES - Tags: POLITICS CIVIL UNREST SOCIETY)
A member of a white supremacy group stands behind a flag with a swastika during a gathering in West Allis, Wisconsin, September 3, 2011. Neo-Nazi demonstrators gathered for a "rally in defense of white America" in response to an incident that Milwaukee Police Chief described as racially charged violence outside the Wisconsin state fair on August 4, 2011. REUTERS/Darren Hauck (UNITED STATES - Tags: POLITICS CIVIL UNREST SOCIETY)
A member of the Ku Klux Klan who says his name is Gary Munker poses for a photo during an interview with AFP in Hampton Bays, New York on November 22, 2016. Munker says his local branch of the KKK, which has recently placed recruitment flyers on car windshields on Long Island, has seen around 1,000 enquiries from people interested in joining since the election of Donald Trump. / AFP / William EDWARDS (Photo credit should read WILLIAM EDWARDS/AFP/Getty Images)
Members of a white supremacy group give the fascist salute during a gathering in West Allis, Wisconsin, September 3, 2011. Neo-Nazi demonstrators gathered for a "rally in defense of white America" in response to an incident that Milwaukee Police Chief described as racially charged violence outside the Wisconsin state fair on August 4, 2011. REUTERS/Darren Hauck (UNITED STATES - Tags: POLITICS CIVIL UNREST SOCIETY)
A supporter of the Ku Klux Klan is seen with his tattoos during a rally at the statehouse in Columbia, South Carolina July 18, 2015. REUTERS/Chris Keane
A member of the Ku Klux Klan gestures as he listens to the crowd while carrying a Confederate flag during a rally at the statehouse in Columbia, South Carolina July 18, 2015. REUTERS/Chris Keane
A member of the Ku Klux Klan yells during a rally at the statehouse in Columbia, South Carolina July 18, 2015. A Ku Klux Klan chapter and an African-American group planned overlapping demonstrations on Saturday outside the South Carolina State House, where state officials removed the Confederate battle flag last week.REUTERS/Chris Keane
Members of the Ku Klux Klan yell as they fly Confederate flags during a rally at the statehouse in Columbia, South Carolina July 18, 2015. A Ku Klux Klan chapter and an African-American group planned overlapping demonstrations on Saturday outside the South Carolina State House, where state officials removed the Confederate battle flag last week. REUTERS/Chris Keane? TPX IMAGES OF THE DAY
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Models for Diversity, a British-based organization advocating for more inclusion in the fashion industry, was one of many groups questioning how the photo made it through marketing teams and out into the world.

“@hm And then H&M UK got the bright idea to feature a black boy model with 'Coolest Monkey in the Jungle' hoodie on its website. How on earth can this be? SHAME ON YOU !” it posted online.

“Have you lost your damned minds?!?!?!” New York Times columnist Charles M. Blow asked.

The picture of the boy was taken off of the website and replaced with a generic photo of the green apparel.

Two other hoodies offered alongside the sweatshirt featured white models, including one labeled a jungle “survival expert.”

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