Jeff Sessions, Kellyanne Conway step up DEA to fight drug crisis

Attorney General Jeff Sessions vowed on Wednesday to step up enforcement in order to combat the nation’s opioid crisis — with the help of Kellyanne Conway.

Sessions announced $12 million in grants and a new Drug Enforcement Administration division that will oversee the Appalachian region to help battle the growing epidemic.

“Today, we are facing the deadliest drug crisis in American history,” Sessions said.

28 PHOTOS
Opioid and drug crisis in America
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Opioid and drug crisis in America
Discarded needles are seen at a heroin encampment in the Kensington neighborhood of Philadelphia, Pennsylvania, on April 7, 2017. In North Philadelphia, railroad gulch as it is knowen, is ground zero in Philadelphia?s opioid epidemic. Known by locals as El Campanento, the open air drug market and heroin encampment is built with the discarded materials from the gulch and populated by addicts seeking a hit of heroin to keep their dope sick, or withdrawal symptoms, at bay. In one area, near the 2nd Avenue overpass, empty syringe wrappers blanket the refuse like grass the used needles they once contained poking through like thistles. / AFP PHOTO / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
NEW YORK, NY - JUNE 07: 'Surfer' shoots heroin in a park in the South Bronx on June 7, 2017 in New York City. Like Staten Island, parts of the Bronx are experiencing an epidemic in drug use, especially heroin and other opioid based drugs. More than 1,370 New Yorkers died from overdoses in 2016, the majority of those deaths involved opioids. The Mott Haven-Hunts Point area of the Bronx borough of New York currently leads the city in heroin overdose deaths. According to the Deputy Attorney General, drug overdose are now the leading cause of death for Americans under the age of 50. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - JUNE 07: A man leans against the wall appearing to be under the influence of drugs on a street in the South Bronx on June 7, 2017 in New York City. Like Staten Island, parts of the Bronx are experiencing an epidemic in drug use, especially heroin and other opioid based drugs. More than 1,370 New Yorkers died from overdoses in 2016, the majority of those deaths involved opioids. The Mott Haven-Hunts Point area of the Bronx borough of New York currently leads the city in heroin overdose deaths. According to the Deputy Attorney General, drug overdose are now the leading cause of death for Americans under the age of 50. (Photo by Spencer Platt/Getty Images)
WASHINGTON, DC - SEPTEMBER 18: Family members of those who died of opioid overdoses attend the 'Fed Up!' rally to end the opioid epidemic on at the National Mall on September 18, 2016 in Washington, DC. Activists and family members gathered on the National Mall to march to the Capitol Building. Some 30,000 people die each year due to heroin and painkiller pill addiciton. Speakers called for Congress to provide $1.1 billion for the Comprehensive Addiction and Recovery Act, which Congress passed in July without funding. (Photo by John Moore/Getty Images)
NEW YORK, NY - JUNE 07: A man rests against a wall appearing to be under the influence of drugs on a street in the South Bronx on June 7, 2017 in New York City. Like Staten Island, parts of the Bronx are experiencing an epidemic in drug use, especially heroin and other opioid based drugs. More than 1,370 New Yorkers died from overdoses in 2016, the majority of those deaths involved opioids. The Mott Haven-Hunts Point area of the Bronx borough of New York currently leads the city in heroin overdose deaths. According to the Deputy Attorney General, drug overdose are now the leading cause of death for Americans under the age of 50. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - JUNE 07: Brian smokes a synthetic drug called K2 on the street in the South Bronx on June 7, 2017 in New York City. Like Staten Island, parts of the Bronx are experiencing an epidemic in drug use, especially heroin and other opioid based drugs. More than 1,370 New Yorkers died from overdoses in 2016, the majority of those deaths involved opioids. The Mott Haven-Hunts Point area of the Bronx borough of New York currently leads the city in heroin overdose deaths. According to the Deputy Attorney General, drug overdose are now the leading cause of death for Americans under the age of 50. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - JUNE 07: 'Surfer' shoots heroin in a park in the South Bronx on June 7, 2017 in New York City. Like Staten Island, parts of the Bronx are experiencing an epidemic in drug use, especially heroin and other opioid based drugs. More than 1,370 New Yorkers died from overdoses in 2016, the majority of those deaths involved opioids. The Mott Haven-Hunts Point area of the Bronx borough of New York currently leads the city in heroin overdose deaths. According to the Deputy Attorney General, drug overdose are now the leading cause of death for Americans under the age of 50. (Photo by Spencer Platt/Getty Images)
WASHINGTON, DC - SEPTEMBER 18: Activists and family members of loved ones who died in the opioid/heroin epidemic take part in a 'Fed Up!' rally at Capitol Hill on September 18, 2016 in Washington, DC. Protesters called on legistlators to provide funding for the Comprehensive Addiction and Recovery Act, which Congress passed in July without funding. Some 30,000 Americans die each year due to heroin and painkiller pill addiciton in the United States. (Photo by John Moore/Getty Images)
Quincy Massachusetts Police Detective Lt. Patrick Glynn holds a nasal injection containing the overdose-reversing drug naloxone at the police headquarters in Quincy, Mass., June 13, 2014. Quincy, Massachusetts, in 2010 became the first U.S. city to make the drug standard equipment for its police officers, who have used it to reverse some 275 overdoses, a significant number in a city of 93,000 people. Police forces nationwide are starting to follow suit. The state program has now moved far beyond police, training some 25,747 people in Massachusetts how to recognize the signs of opioid drug overdoses and administer naloxone. June 13, 2014. REUTERS/Gretchen Ertl (UNITED STATES - Tags: DRUGS SOCIETY HEALTH CRIME LAW)
A woman suspected of acting under the influence of heroine shows arms to police on April 19, 2017 in Huntington, West Virginia. Huntington, the city in the northwest corner of West Virginia, bordering Kentucky, has been portrayed as the epicenter of the opioid crisis. On August 15, 2016, from 3:00 pm to 9:00 pm, 28 people in the city overdosed on heroin laced with fentanyl, a synthetic opioid far more powerful and dangerous than heroin. The economic incentives are powerful: one kilogram of fentanyl costs $5,000, which can make a million tablets sold at $20 each for a gain of $20 million. 'This epidemic doesn't discriminate,' Huntington Mayor Steve Williams said. 'Our youngest overdose was 12 years old. The oldest was 77.' / AFP PHOTO / Brendan Smialowski / TO GO WITH AFP STORY by Heather SCOTT, US-health-drugs-WestVirginia (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
Paraphernalia for smoking and injecting drugs is seen after being found during a police search on April 19, 2017 in Huntington, West Virginia. Huntington, the city in the northwest corner of West Virginia, bordering Kentucky, has been portrayed as the epicenter of the opioid crisis. On August 15, 2016, from 3:00 pm to 9:00 pm, 28 people in the city overdosed on heroin laced with fentanyl, a synthetic opioid far more powerful and dangerous than heroin. The economic incentives are powerful: one kilogram of fentanyl costs $5,000, which can make a million tablets sold at $20 each for a gain of $20 million. 'This epidemic doesn't discriminate,' Huntington Mayor Steve Williams said. 'Our youngest overdose was 12 years old. The oldest was 77.' / AFP PHOTO / Brendan Smialowski / TO GO WITH AFP STORY by Heather SCOTT, US-health-drugs-WestVirginia (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
Paraphernalia for smoking and injecting drugs is seen after it was found during a police search on April 19, 2017, in Huntington, West Virginia. Huntington, the city in the northwest corner of West Virginia, bordering Kentucky, has been portrayed as the epicenter of the opioid crisis. On August 15, 2016, from 3:00 pm to 9:00 pm, 28 people in the city overdosed on heroin laced with fentanyl, a synthetic opioid far more powerful and dangerous than heroin. The economic incentives are powerful: one kilogram of fentanyl costs $5,000, which can make a million tablets sold at $20 each for a gain of $20 million. 'This epidemic doesn't discriminate,' Huntington Mayor Steve Williams said. 'Our youngest overdose was 12 years old. The oldest was 77.' / AFP PHOTO / Brendan Smialowski / TO GO WITH AFP STORY by Heather SCOTT, US-health-drugs-WestVirginia (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
Paraphernalia for injecting drugs is seen after being found during a police search on April 19, 2017 in Huntington, West Virginia. Huntington, the city in the northwest corner of West Virginia, bordering Kentucky, has been portrayed as the epicenter of the opioid crisis. On August 15, 2016, from 3:00 pm to 9:00 pm, 28 people in the city overdosed on heroin laced with fentanyl, a synthetic opioid far more powerful and dangerous than heroin. The economic incentives are powerful: one kilogram of fentanyl costs $5,000, which can make a million tablets sold at $20 each for a gain of $20 million. 'This epidemic doesn't discriminate,' Huntington Mayor Steve Williams said. 'Our youngest overdose was 12 years old. The oldest was 77.' / AFP PHOTO / Brendan Smialowski / TO GO WITH AFP STORY by Heather SCOTT, US-health-drugs-WestVirginia (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
Jessica, a homeless heroin addict, shows her kit of clean needles, mixing cap and tourniquet in the Kensington neighborhood of Philadelphia, Pennsylvania, on April 14, 2017. In North Philadelphia, railroad gulch as it is known, is ground zero in Philadelphia's opioid epidemic. 80 percent of us want to get out,' said Jessica, before outlining the numerous ways she has tried to get treatment for her addiction. In one case, she said, there weren't any available beds. In another, a treatment provider required a positive drug test before delivering aid, meaning if she hadn't used recently she'd be denied. Instead of getting treatment, she spends her nights trying to keep warm on a mattress under a bridge, the very spot where she was raped and infected with HIV. People come from throughout the city, and some as far away as the Midwest, for heroin that is remarkably cheap and pure at the largest heroin market on the East coast. / AFP PHOTO / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
Drug paraphernalia and other garbage litter a vacant house on April 19, 2017 in Huntington, West Virginia. Huntington, the city in the northwest corner of West Virginia, bordering Kentucky, has been portrayed as the epicenter of the opioid crisis. On August 15, 2016, from 3:00 pm to 9:00 pm, 28 people in the city overdosed on heroin laced with fentanyl, a synthetic opioid far more powerful and dangerous than heroin. The economic incentives are powerful: one kilogram of fentanyl costs $5,000, which can make a million tablets sold at $20 each for a gain of $20 million. 'This epidemic doesn't discriminate,' Huntington Mayor Steve Williams said. 'Our youngest overdose was 12 years old. The oldest was 77.' / AFP PHOTO / Brendan Smialowski / TO GO WITH AFP STORY by Heather SCOTT, US-health-drugs-WestVirginia (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
A man injects himself in the foot with heroin near a heroin encampmentin the Kensington neighborhood of Philadelphia, Pennsylvania, on April 14, 2017. In North Philadelphia, railroad gulch as it is known, is ground zero in Philadelphia's opioid epidemic. At the camp, and throughout the nearby area, a user can buy a bag of high-grade heroin at a low price and even pay to have another person inject them if for any reason they are unable to inject themselves. For several individuals, the addiction process was a slow one that started with a doctor's prescription for pain pills after an accident or surgery, and by the time the medication was finished, a dependency was born. After seeking black-market pills to feed their addiction, the simple economics of heroin won out: the price of a single pill could fetch anywhere between 2 and 10 bags of heroin, a savings that's hard to ignore when an insurance company is no longer underwriting the cost. / AFP PHOTO / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
WASHINGTON, DC - SEPTEMBER 18: Michael Botticelli, U.S. National Drug Control Policy Director, speaks at the 'Fed Up!' rally to end the opioid epidemic on September 18, 2016 in Washington, DC. Activists and family members of people who have died in the opioid and heroin epidemic gathered on the National Mall to march to the Capitol Building. Some 30,000 people die each year due to heroin and painkiller pill addiciton. Speakers called for Congress to provide $1.1 billion for the Comprehensive Addiction and Recovery Act, which Congress passed in July without funding. (Photo by John Moore/Getty Images)
A man uses a syringe to gather the last drops from a scavenged water bottle to mix up a shot of heroin near a heroin encampment in the Kensington neighborhood of Philadelphia, Pennsylvania, on April 14, 2017. In North Philadelphia, railroad gulch as it is known, is ground zero in Philadelphia?s opioid epidemic. The tracks and the surrounding property are owned and operated by the Consolidated Rail Corporation, a joint subsidiary of Norfolk Southern and CSX. People come from throughout the city, and some as far away as the Midwest, for heroin that is remarkably cheap and pure at the largest heroin market on the East coast. According to the city Health Commission, Philadelphia is on track to see 33 percent more drug overdose deaths in 2017 over last year. / AFP PHOTO / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
A Philadelphia Police officer patrols under a bridge near a heroin encampment in the Kensington neighborhood of Philadelphia, Pennsylvania, on April 14, 2017. In North Philadelphia, railroad gulch as it is known, is ground zero in Philadelphia��s opioid epidemic. The tracks and the surrounding property are owned and operated by the Consolidated Rail Corporation, a joint subsidiary of Norfolk Southern and CSX. Last month, Philadelphia Mayor Jim Kenney announced citations against the Consolidated Rail Corporation for what the mayor, in a release, said was Conrail's failure to clean and secure their own property.' Visitors and homeless residents of the gulch say the trash isn't their fault, and that they are only there because they have nowhere else to go. According to the city Health Commission, Philadelphia is on track to see 33 percent more drug overdose deaths in 2017 over last year. / AFP PHOTO / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
SANFORD, ME - FEBRUARY 16: Milo Chernin, who lost her son Sam to a heroin overdose on Jan. 16, 2017, looks at photos at her home in Sanford. She says that Sam, who died at age 25, struggled with his addiction and could not stay away from heroin despite getting treatment. (Photo by Derek Davis/Portland Press Herald via Getty Images)
WASHINGTON, DC - SEPTEMBER 18: Activists and family members of loved ones who died in the opioid/heroin epidemic take part in a 'Fed Up!' rally at Capitol Hill on September 18, 2016 in Washington, DC. Protesters called on legistlators to provide funding for the Comprehensive Addiction and Recovery Act, which Congress passed in July without funding. Some 30,000 Americans die each year due to heroin and painkiller pill addiciton in the United States. (Photo by John Moore/Getty Images)
GROTON, CT - MARCH 23: A box of the opioid antidote Naloxone, also known as Narcan, sits on display during a family addiction support group on March 23, 2016 in Groton, CT. The drug is used to revive people suffering from heroin overdose. The group Communities Speak Out organizes monthly meetings at a public library for family members to talk about how their loved ones' addiction affects them and to give each other emotional support. Communities nationwide are struggling with the unprecidented heroin and opioid pain pill epidemic. On March 15, the U.S. Centers for Disease Control (CDC), announced guidelines for doctors to reduce the amount of opioid painkillers prescribed nationwide, in an effort to curb the epidemic. The CDC estimates that most new heroin addicts first became hooked on prescription pain medication before graduating to heroin, which is stronger and cheaper. (Photo by John Moore/Getty Images)
NEW LONDON, CT - MARCH 23: A heroin user injects himself on March 23, 2016 in New London, CT. Communities throughout New England and nationwide are struggling with the unprecidented heroin and opioid pain pill epidemic. On March 15, the U.S. Centers for Disease Control (CDC), announced guidelines for doctors to reduce the amount of opioid painkillers prescribed nationwide, in an effort to curb the epidemic. The CDC estimates that most new heroin addicts first became hooked on prescription pain medication before graduating to heroin, which is stronger and cheaper. (Photo by John Moore/Getty Images)
GROTON, CT - MARCH 23: Family members of people addicted heroin and opioid pain pills share stories during a support group on March 23, 2016 in Groton, CT. The group Communities Speak Out organizes monthly meetings at a public library for family members to talk about how their loved ones' addiction affects them and to give each other emotional support. Communities nationwide are struggling with the unprecidented heroin and opioid pain pill epidemic. On March 15, the U.S. Centers for Disease Control (CDC), announced guidelines for doctors to reduce the amount of opioid painkillers prescribed nationwide, in an effort to curb the epidemic. The CDC estimates that most new heroin addicts first became hooked on prescription pain medication before graduating to heroin, which is stronger and cheaper. (Photo by John Moore/Getty Images)
NEW LONDON, CT - MARCH 14: Jackson, 27, who said he is addicted to prescription medication, lies passed out in a public library on March 14, 2016 in New London, CT. Police say an increasing number of suburban addicts are coming into the city to buy heroin, which is much cheaper than opioid painkillers. On March 15, the U.S. Centers for Disease Control (CDC), announced guidelines for doctors to reduce the amount of opioid painkillers prescribed nationwide. The CDC estimates that most new heroin addicts first became hooked on prescription pain medication before graduating to heroin, which is stronger and cheaper. (Photo by John Moore/Getty Images)
ST. JOHNSBURY, VT - FEBRUARY 06: 'Buck' who is 23 and addicted to heroin, shoots up Suboxone, a maintenance drug for opioid dependence that is also highly addictive on February 6, 2014 in St. Johnsbury, Vermont. Vermont Governor Peter Shumlin recently devoted his entire State of the State speech to the scourge of heroin. Heroin and other opiates have begun to devastate many communities in the Northeast and Midwest leading to a surge in fatal overdoses in a number of states. As prescription painkillers, such as the synthetic opiate OxyContin, become increasingly expensive and regulated, more and more Americans are turning to heroin to fight pain or to get high. Heroin, which has experienced a surge in production in places such as Afghanistan and parts of Central America, has a relatively inexpensive street price and provides a more powerful affect on the user. (Photo by Spencer Platt/Getty Images)
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He added that there will be new federal requirements for all prosecutors’ offices to designate an opioid coordinator who will customize each region’s strategy.

Sessions said that the steps “will make our law enforcement efforts smarter and more effective—and ultimately they will save American lives.”

Sessions also said that White House adviser Kellyanne Conway will be leading the charge in combating the epidemic from the White House, representing the administration’s ongoing efforts.

The attorney general said that Conway was “extremely talented” and “understands messaging” of the crisis.

20 PHOTOS
Kellyanne Conway in her White House role
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Kellyanne Conway in her White House role
White House Senior Advisor Kellyanne Conway speaks during the Conservative Political Action Conference (CPAC) in National Harbor, Maryland, U.S., February 23, 2017. REUTERS/Joshua Roberts
White House counselor Kellyanne Conway whispers to Senior Advisor Jared Kushner before U.S. President Donald Trump and South Korean President Moon Jae-in delivered joint statements from the Rose Garden at the White House in Washington, U.S. June 30, 2017. REUTERS/Jim Bourg
White House counselor Kellyanne Conway (L) laughs with other aides before U.S. President Donald Trump and South Korean President Moon Jae-in delivered joint statements from the Rose Garden at the White House in Washington, U.S. June 30, 2017. REUTERS/Jim Bourg
White House Counselor Kellyanne Conway arrives for a meeting with the President's Commission on Combating Drug Addiction and the Opioid Crisis in Washington, U.S., June 16, 2017. REUTERS/Joshua Roberts
Vice President Mike Pence and White House senior advisor Kellyanne Conway leave after attending a Republican party policy lunch meeting at the U.S. Capitol in Washington, U.S. July 11, 2017. REUTERS/Carlos Barria
White House Senior Advisor Kellyanne Conway holds up a memorandum from the Justice Department's Deputy Attorney General Rod Rosenstein critical of Comey's position as director of the FBI at the White House in Washington, U.S., May 10, 2017. REUTERS/Kevin Lamarque TPX IMAGES OF THE DAY
(L-R) Counselor to the President Kellyanne Conway, White House Chief of Staff Reince Priebus, Press Secretary Sean Spicer and Senior Advisor Stephen Miller walk on the South Lawn of the White House upon their return with President Donald Trump to Washington, U.S., May 17, 2017. REUTERS/Yuri Gripas
Counselor to the President Kellyanne Conway arrives at Newark International airport in Newark, NJ U.S., with President Donald Trump, June 9, 2017. REUTERS/Yuri Gripas
White House Counselor Kellyanne Conway and Keith Schiller, deputy assistant to the president and director of Oval Office operations, follow U.S. President Donald Trump to Marine One as he departs for a day trip to Kenosha, Wisconsin, from the South Lawn of the White House in Washington, U.S., April 18, 2017. REUTERS/Joshua Roberts
White House Counselor Kellyanne Conway takes part in a strategic and policy CEO discussion with U.S. President Donald Trump in the Eisenhower Execution Office Building in Washington, U.S., April 11, 2017. REUTERS/Joshua Roberts
White House Senior Advisor Kellyanne Conway waves as she arrives to speaks at the Conservative Political Action Conference (CPAC) in National Harbor, Maryland, U.S., February 23, 2017. REUTERS/Joshua Roberts
Senior advisors Stephen Miller and Kellyanne Conway watch as German Chancellor Angela Merkel and U.S. President Donald Trump hold a joint news conference in the East Room of the White House in Washington, U.S., March 17, 2017. REUTERS/Jim Bourg
Counselor to the President Kellyanne Conway leaves after attending House Republican conference meeting on Capitol Hill in Washington, U.S., March 23, 2017. REUTERS/Yuri Gripas
White House adviser Kellyanne Conway, attended the joint press conference of President Donald Trump and President Klaus Iohannis of Romania, in the Rose Garden of the White House, on Friday, June 9, 2017. (Photo by Cheriss May/NurPhoto via Getty Images)
WASHINGTON, DC - APRIL 05: White House Senior Advisor, Kellyanne Conway (L), stand with White House Communications Director, Hope Hicks, during a news conference with U.S. President Donald Trump and King Abdullah II of Jordan, at the White House April 5, 2017 in Washington, DC. President Trump held talks on Middle East peace process and other bilateral issues with King Abdullah II. (Photo by Mark Wilson/Getty Images)
Counselor to the President Kellyanne Conway, listens as US President Donald Trump speaks at American Center for Mobility in Ypsilanti, Michigan on March 15, 2017. / AFP PHOTO / Nicholas Kamm (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
Kellyanne Conway, senior counselor to US President Donald Trump, walks to a House Republican conference meeting at the US Capitol in Washington, DC, on March 23, 2017. US President Donald Trump held last-minute negotiations with fellow Republicans to avoid a humiliating defeat Thursday in his biggest legislative test to date, as lawmakers vote on an Obamacare replacement plan which conservatives threaten to sink. / AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
UNITED STATES - MARCH 21: Kellyanne Conway, aide to President Donald Trump, arrives in the Capitol for Trump's meeting with the House Republican Conference on Tuesday, March 21, 2017. (Photo By Bill Clark/CQ Roll Call)
WASHINGTON, DC - FEBRUARY 10: Counselor to the President Donald Trump, Kellyanne Conway attends the swearing in ceremony of Rep. Tom Price (R-GA) to be the new Health and Human Services Secretary., on February 10, 2017 in Washington, DC. Conway has been under fire for her comments about Ivanka Trump's clothing line during a TV interview. (Photo by Mark Wilson/Getty Images)
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President Trump declared the opioid crisis a health emergency last month, stopping short of declaring a national emergency. The move freed up some resources, but critics said it wasn’t enough to end the epidemic.

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