Kim Jong-un's wife made a rare public appearance for a bizarre public policy promotion

North Korean ruler Kim Jong-un and his wife Ri Sol-ju stepped out in public to visit the Pyongyang Cosmetic Factory to encourage women to be “more beautiful,” according to pictures released over the weekend.

RELATED: Mattis sends a message to Kim Jong-un

The state-run Korean Central News Agency (KCNA) released photos of Kim Jong-un and his wife smiling at the factory. KCNA described Kim Jong-un as “very pleased” with what he saw there, while the Korea Herald reported that he wanted “cosmetics of good quality with world competitive power,” the International Business Times noted.

Photos from the event: 

8 PHOTOS
Kim Jong-un's wife, Ri Sol-ju
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Kim Jong-un's wife, Ri Sol-ju
This undated picture released from North Korea's official Korean Central News Agency (KCNA) on October 29, 2017 shows North Korean leader Kim Jong-Un (C) inspecting the Pyongyang Cosmetics Factory, as his wife Ri Sol-Ju (R, floral dress) looks on. / AFP PHOTO / KCNA VIA KNS / STR / South Korea OUT / REPUBLIC OF KOREA OUT ---EDITORS NOTE--- RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT 'AFP PHOTO/KCNA VIA KNS' - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS THIS PICTURE WAS MADE AVAILABLE BY A THIRD PARTY. AFP CAN NOT INDEPENDENTLY VERIFY THE AUTHENTICITY, LOCATION, DATE AND CONTENT OF THIS IMAGE. THIS PHOTO IS DISTRIBUTED EXACTLY AS RECEIVED BY AFP. / (Photo credit should read STR/AFP/Getty Images)
This undated picture released from North Korea's official Korean Central News Agency (KCNA) on October 29, 2017 shows North Korean leader Kim Jong-Un (2nd L) inspecting the Pyongyang Cosmetics Factory, as his wife Ri Sol-Ju (R) looks on. / AFP PHOTO / KCNA VIA KNS / STR / South Korea OUT / REPUBLIC OF KOREA OUT ---EDITORS NOTE--- RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT 'AFP PHOTO/KCNA VIA KNS' - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS THIS PICTURE WAS MADE AVAILABLE BY A THIRD PARTY. AFP CAN NOT INDEPENDENTLY VERIFY THE AUTHENTICITY, LOCATION, DATE AND CONTENT OF THIS IMAGE. THIS PHOTO IS DISTRIBUTED EXACTLY AS RECEIVED BY AFP. / (Photo credit should read STR/AFP/Getty Images)
This undated picture released from North Korea's official Korean Central News Agency (KCNA) on October 29, 2017 shows North Korean leader Kim Jong-Un (L) inspecting the Pyongyang Cosmetics Factory, as his wife Ri Sol-Ju (2nd R) looks on. / AFP PHOTO / KCNA VIA KNS / STR / South Korea OUT / REPUBLIC OF KOREA OUT ---EDITORS NOTE--- RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT 'AFP PHOTO/KCNA VIA KNS' - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS THIS PICTURE WAS MADE AVAILABLE BY A THIRD PARTY. AFP CAN NOT INDEPENDENTLY VERIFY THE AUTHENTICITY, LOCATION, DATE AND CONTENT OF THIS IMAGE. THIS PHOTO IS DISTRIBUTED EXACTLY AS RECEIVED BY AFP. / (Photo credit should read STR/AFP/Getty Images)
This undated picture released by North Korea's official Korean Central News Agency (KCNA) on September 10, 2017 shows North Korean leader Kim Jong-Un (front C) and his wife Ri Sol-Ju (front 2nd L) attending an art performance dedicated to nuclear scientists and technicians, who worked on a hydrogen bomb which the regime claimed to have successfully tested, at the People's Theatre in Pyongyang. / AFP PHOTO / KCNA VIA KNS / STR / South Korea OUT / REPUBLIC OF KOREA OUT ---EDITORS NOTE--- RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT 'AFP PHOTO/KCNA VIA KNS' - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS THIS PICTURE WAS MADE AVAILABLE BY A THIRD PARTY. AFP CAN NOT INDEPENDENTLY VERIFY THE AUTHENTICITY, LOCATION, DATE AND CONTENT OF THIS IMAGE. THIS PHOTO IS DISTRIBUTED EXACTLY AS RECEIVED BY AFP. / (Photo credit should read STR/AFP/Getty Images)
This undated picture released by North Korea's official Korean Central News Agency (KCNA) on September 10, 2017 shows North Korean leader Kim Jong-Un (centre row 2nd L) and his wife Ri Sol-Ju (centre row L) attending an art performance dedicated to nuclear scientists and technicians, who worked on a hydrogen bomb which the regime claimed to have successfully tested, at the People's Theatre in Pyongyang. / AFP PHOTO / KCNA VIA KNS / STR / South Korea OUT / REPUBLIC OF KOREA OUT ---EDITORS NOTE--- RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT 'AFP PHOTO/KCNA VIA KNS' - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS THIS PICTURE WAS MADE AVAILABLE BY A THIRD PARTY. AFP CAN NOT INDEPENDENTLY VERIFY THE AUTHENTICITY, LOCATION, DATE AND CONTENT OF THIS IMAGE. THIS PHOTO IS DISTRIBUTED EXACTLY AS RECEIVED BY AFP. / (Photo credit should read STR/AFP/Getty Images)
This picture taken by North Korean news agency KCNA (Korean Central News Agency) on March 2, 2017 and released on March 3 shows North Korean leader Kim Jong-Un (C) and his wife Ri Sol-Ju (2nd R) visiting the Mangyongdae Revolutionary School in Pyongyang to plant trees with its students on a tree planting day. / AFP PHOTO / KCNA VIA KNS / STR / South Korea OUT / REPUBLIC OF KOREA OUT ---EDITORS NOTE--- RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT 'AFP PHOTO/KCNA VIA KNS' - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS THIS PICTURE WAS MADE AVAILABLE BY A THIRD PARTY. AFP CAN NOT INDEPENDENTLY VERIFY THE AUTHENTICITY, LOCATION, DATE AND CONTENT OF THIS IMAGE. THIS PHOTO IS DISTRIBUTED EXACTLY AS RECEIVED BY AFP. / REPUBLIC OF KOREA OUT ---EDITORS NOTE--- RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT 'AFP PHOTO / KCNA VIA KNS' - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS (Photo credit should read STR/AFP/Getty Images)
This March 2, 2017 picture released by North Korean news agency, KCNA (Korean Central News Agency) on March 3, 2017 shows North Korean leader Kim Jong-Un (C) and his wife Ri Sol-Ju (front 2nd R) visiting the Mangyongdae Revolutionary School in Pyongyang to plant trees with its students on the Tree-planting Day. REPUBLIC OF KOREA OUT ---EDITORS NOTE--- RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT 'AFP PHOTO / KCNA VIA KNS' - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS / AFP PHOTO / KCNA VIA KNS / STR / South Korea OUT / REPUBLIC OF KOREA OUT ---EDITORS NOTE--- RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT 'AFP PHOTO/KCNA VIA KNS' - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS THIS PICTURE WAS MADE AVAILABLE BY A THIRD PARTY. AFP CAN NOT INDEPENDENTLY VERIFY THE AUTHENTICITY, LOCATION, DATE AND CONTENT OF THIS IMAGE. THIS PHOTO IS DISTRIBUTED EXACTLY AS RECEIVED BY AFP. / REPUBLIC OF KOREA OUT ---EDITORS NOTE--- RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT 'AFP PHOTO / KCNA VIA KNS' - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS (Photo credit should read STR/AFP/Getty Images)
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“All the places of the factory are associated with the love for the people by Kim Jong-il who made efforts to provide them with more highly civilised living conditions, Kim Jong-un said, calling upon the officials and employees of the factory to produce more cosmetics of good quality with world competitive power and provide the people with them, always remembering on-the-spot instructions given by Kim Jong-il on the day,” said KCNA of the visit, according to news.au.com.

From Seoul on Saturday, Defense Secretary James Mattis said North Korea has engaged in “outlaw behavior,” under the rule of Kim Jong-un.

“North Korea has accelerated the threat that it poses to its neighbors and the world through its illegal and unnecessary missile and nuclear weapons programs,” he said. “I cannot imagine a condition under which the United States would accept North Korea as a nuclear power.”

Mattis followed this by saying that any attack on the U.S. or its allies, such as South Korea, will be met with an “effective and overwhelming” response.

RELATED: Kim Jong-un sings “Rocket Man” to his army in spoof video

“[M]ake no mistake — any attack on the United States or our allies will be defeated, and any use of nuclear weapons by the North will be met with a massive military response that is effective and overwhelming,” he said.

SEE: Things you didn't know about Kim Jong-un: 

12 PHOTOS
Everything you didn't know about Kim Jong Un
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Everything you didn't know about Kim Jong Un

1. While Kim Jong Un's birthday on January 8 is a national holiday, it is unknown exactly how old the North Korean leader is. It's widely believed he is in his early-mid thirties. In 2016, the U.S. Treasury Department listed his birth year as 1984 when they placed sanctions on North Korea.

 (KCNA via REUTERS)

2. Kim Jong Un is the world's youngest leader, according to the date listed by the Treasury. 

(STR/AFP/Getty Images)

3. Kim Jong Un is very passionate about basketball. He is reportedly a big fan of Michael Jordan and has a friendly relationship with Jordan's former Chicago Bulls teammate Dennis Rodman. Rodman has visited the secluded nation multiple times and even sang him "Happy Birthday" before an exhibition game in Jan. 2014. 

(REUTERS/KCNA)

4. Kim Jong Un reportedly has a love for smoking, whiskey and cheese

(KCNA/via Reuters)

5. Kim Jong Un's older half-brother Kim Jong Nam was killed in Feb. 2017 by two women who smeared VX nerve agent on his face at an airport in Kuala Lumpur. The women were arrested following his death. Many believe the hit was directed by North Korea. 

(KCNA; REUTERS)

6. Kim Jong Un has two college degrees. One is in physics from Kim il Sung University and another as an Army officer obtained from the Kim Il Sung Military University.

(KCNA/REUTERS)

7. Kim Jong Un attended boarding school in Switzerland. It is widely disputed how much time he spent at the school. Most reports say he was abroad from 1998-2000. 

(KCNA/REUTERS)

8. Kim Jong Un is the only general in the world that does not have any military experience. 

(KCNA/REUTERS)

9. He married Ri Sol Ju in 2009. The couple has at least one daughter named Ju Ae. 

(KCNA/REUTERS)

10. Kim Jong Un had his uncle Jang Song Thaek arrested and executed for treachery in 2013. 

(REUTERS/Kyodo)

11. Kim Jong Un hand selected North Korea's first all-female music group -- Moranbong Band. They made their debut in 2012. 

(ED JONES/AFP/Getty Images)

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