Ivanka Trump has a major difference from Melania Trump — and it reveals the two women's divergent political goals

  • Ivanka and Melania Trump have very different style strategies as political figures in the public eye. 
  • Ivanka has aimed to portray herself as a middle-class advocate with more reasonably priced items from brands like Zara and her own fashion line. 
  • Melania dresses in more aspirational and expensive outfits. 
  • The two women appeal to different types of supporters of the Trump administration. 

Melania and Ivanka Trump are two women with fashion experience who have been thrust into the political spotlight thanks to President Donald Trump. 

However, the two members of the first family have used their fashion choices to send very different messages to the American people. 

When Ivanka Trump took on an unpaid position in the Trump administration, she formally stepped down as CEO of her fashion line. However, the first daughter has continued to wear items from the brand, as well as outfits from other modestly priced brands such as fast-fashion company Zara. 

54 PHOTOS
Ivanka Trump's workwear as first daughter
See Gallery
Ivanka Trump's workwear as first daughter
Shinzo Abe, Japan's prime minister, left, and Ivanka Trump, assistant to U.S. President Donald Trump, pose for photographers as they arrive for a dinner in Tokyo, Japan, on Friday, Nov. 3, 2017.�Ivanka Trump lauded the Japanese governments efforts to increase female workforce participation during a speech in Tokyo on Friday, giving a high-profile boost to Prime Minister Shinzo Abe's 'Womenomics' initiative. Photographer: Kimimasa Mayama/Pool via Bloomberg
Shinzo Abe, Japan's prime minister, left, and Ivanka Trump, assistant to U.S. President Donald Trump, pose for photographers as they arrive for a dinner in Tokyo, Japan, on Friday, Nov. 3, 2017.�Ivanka Trump lauded the Japanese governments efforts to increase female workforce participation during a speech in Tokyo on Friday, giving a high-profile boost to Prime Minister Shinzo Abe's 'Womenomics' initiative. Photographer: Kimimasa Mayama/Pool via Bloomberg
Shinzo Abe, Japan's prime minister, left, and Ivanka Trump, assistant to U.S. President Donald Trump, pose for photographers as they arrive for a dinner in Tokyo, Japan, on Friday, Nov. 3, 2017.�Ivanka Trump lauded the Japanese governments efforts to increase female workforce participation during a speech in Tokyo on Friday, giving a high-profile boost to Prime Minister Shinzo Abe's 'Womenomics' initiative. Photographer: Kimimasa Mayama/Pool via Bloomberg
Ivanka Trump, the daughter and assistant to US President Donald Trump, right, and Japanese Prime Minister Shinzo Abe, left, stand together at the World Assembly for Women (WAW!) in Tokyo on November 3, 2017. Ivanka Trump spoke at the World Assembly for Women in the Japanese capital ahead of her father's presidential visit. / AFP PHOTO / POOL / Eugene Hoshiko (Photo credit should read EUGENE HOSHIKO/AFP/Getty Images)
Ivanka Trump, the daughter and assistant to US President Donald Trump, delivers a speech at the World Assembly for Women (WAW!) in Tokyo on November 3, 2017. Ivanka Trump spoke at the World Assembly for Women in the Japanese capital ahead of her father's presidential visit. / AFP PHOTO / POOL / Eugene Hoshiko (Photo credit should read EUGENE HOSHIKO/AFP/Getty Images)
Ivanka Trump, the daughter and assistant to US President Donald Trump, delivers a speech at the World Assembly for Women (WAW!) in Tokyo on November 3, 2017. Ivanka Trump spoke at the World Assembly for Women in the Japanese capital ahead of her father's presidential visit. / AFP PHOTO / POOL / Eugene Hoshiko (Photo credit should read EUGENE HOSHIKO/AFP/Getty Images)
TOKYO, JAPAN - NOVEMBER 03 : Ivanka Trump, daughter and adviser of U.S. President Donald Trump and Japan's Prime Minister Shinzo Abe (not seen) attend a meeting of the World Assembly for Women (WAW!) in Tokyo, Japan November 3, 2017. (Photo by Kim Kyung-Hoon - Pool/Anadolu Agency/Getty Images)
WASHINGTON, DC - OCTOBER 25: Ivanka Trump, Adviser and daughter of President Donald Trump, speaks during a news conference October 25, 2017 at the Capitol in Washington, DC. Ivanka Trump joined Republican legislators to discuss child tax credit. (Photo by Alex Wong/Getty Images)
UNITED STATES - OCTOBER 25: Rep. Kristi Noem, R-S. Dak., left, speaks with Ivanka Trump as they walk through the Capitol en route to a press conference on child tax credits on Wednesday, Oct. 25, 2017. (Photo By Bill Clark/CQ Roll Call)
UNITED STATES - OCTOBER 25: Ivanka Trump walks through the Senate Reception Room in the Capitol before holding a press conference on child tax credits on Wednesday, Oct. 25, 2017. (Photo By Bill Clark/CQ Roll Call)
Ivanka Trump (C) arrives to speak during a session named 'Taking women-owned businesses to the next level' as part of the World Bank and International Monetary Fund annual meetings in Washington, DC, on October 14, 2017. / AFP PHOTO / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
Ivanka Trump, assistant to U.S. President Donald Trump, speaks during a panel discussion at the International Monetary Fund (IMF) and World Bank Group Annual Meetings in Washington, D.C., U.S., on Saturday, Oct. 14, 2017. Near-term risks to world financial stability have declined since April amid improving macroeconomic conditions and the subsiding risk of emerging-market turmoil, the IMF said in its latest Global Financial Stability Report released yesterday. Photographer: Andrew Harrer/Bloomberg via Getty Images
Ivanka Trump, assistant to U.S. President Donald Trump, arrives to speak at a panel discussion during the International Monetary Fund (IMF) and World Bank Group Annual Meetings in Washington, D.C., U.S., on Saturday, Oct. 14, 2017. Near-term risks to world financial stability have declined since April amid improving macroeconomic conditions and the subsiding risk of emerging-market turmoil, the IMF said in its latest Global Financial Stability Report released yesterday. Photographer: Andrew Harrer/Bloomberg via Getty Images
Ivanka Trump, assistant to U.S. President Donald Trump, right, speaks as Jim Yong Kim, president of the World Bank Group, listens during a panel discussion at the International Monetary Fund (IMF) and World Bank Group Annual Meetings in Washington, D.C., U.S., on Saturday, Oct. 14, 2017. Near-term risks to world financial stability have declined since April amid improving macroeconomic conditions and the subsiding risk of emerging-market turmoil, the IMF said in its latest Global Financial Stability Report released yesterday. Photographer: Andrew Harrer/Bloomberg via Getty Images
WASHINGTON, DC - OCTOBER 09: Advisor to the president Ivanka Trump speaks onstage at the Fortune Most Powerful Women Summit - Day 1 on October 9, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
WASHINGTON, DC - OCTOBER 09: CEO, Lockheed Martin, Marillyn Hewson and Advisor to the President Ivanka Trump speak onstage at the Fortune Most Powerful Women Summit on October 9, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
WASHINGTON, DC - OCTOBER 09: Co-Chair Most Powerful Women International Nina Easton, Deloitte CEO Cathy Engelbert, Lockheed Martin CEO Marillyn Hewson, and Advisor to the President Ivanka Trump speak onstage at the Fortune Most Powerful Women Summit on October 9, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
WASHINGTON, DC - OCTOBER 09: Advisor to the president Ivanka Trump speaks onstage at the Fortune Most Powerful Women Summit on October 9, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
Ivanka Trump and White House advisor husband Jared Kushner arrive before US President Donald Trump and First Lady Melania Trump take part in a moment of silence for the victims of the Las Vegas shootings, on the South Lawn of the White House on October 2, 2017 in Washington, DC. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Ivanka Trump and White House advisor husband Jared Kushner arrive before US President Donald Trump and First Lady Melania Trump take part in a moment of silence for the victims of the Las Vegas shootings, on the South Lawn of the White House on October 2, 2017 in Washington, DC. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Ivanka Trump arrives with White House staff before US President Donald Trump and First Lady Melania Trump take part in a moment of silence for the victims of the Las Vegas shootings, on the South Lawn of the White House on October 2, 2017 in Washington, DC. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
NEW YORK, NY - SEPTEMBER 19: Ivanka Trump on September 19, 2017 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - SEPTEMBER 19: Ivanka Trump on September 19, 2017 in New York City. (Photo by Gotham/GC Images)
Jared Kushner (L), Ivanka Trump (2R) and their son Theodore James Kushner arrive to watch US President Donald Trump speak at Joint Andrews Airforce base, Maryland on September 15, 2017. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Ivanka Trump and husband Jared Kushner step off Air Force One with their children on September 15, 2017 in Morristown, New Jersey. US President Donal Trump, advisors and family are spending the weekend at Trump's Bedminster, New Jersey golf club. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Ivanka Trump and husband Jared Kushner step off Air Force One with their child on September 15, 2017 in Morristown, New Jersey. US President Donal Trump, advisors and family are spending the weekend at Trump's Bedminster, New Jersey golf club. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Ivanka Trump steps from Air Force One at Joint Base Andrews in Maryland, U.S., August 30, 2017. REUTERS/Kevin Lamarque
WASHINGTON, DC - AUGUST 30: Ivanka Trump, advisor and daughter of U.S. President Donald Trump, steps off Marine One on the South Lawn after returning to the White House August 30, 2017 in Washington, DC. Trump traveled with her father to Springfield, Missouri, to participate in a tax reform kickoff event, according to the White House. (Photo by Chip Somodevilla/Getty Images)
US President Donald Trump speaks next to his daughter Ivanka during an event with small businesses at the White House in Washington, DC, on August 1, 2017. / AFP PHOTO / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
Ivanka Trump speaks during an event with small businesses at the White House in Washington, DC, on August 1, 2017. / AFP PHOTO / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
HAMBURG, GERMANY - JULY 08: Daughter and advisor to US President Trump, Ivanka Trump attends a panel discussion titled 'Launch Event Women's Entrepreneur Finance Initiative' on the second day of the G20 summit on July 8, 2017 in Hamburg, Germany. Leaders of the G20 group of nations are meeting for the July 7-8 summit. Topics high on the agenda for the summit include climate policy and development programs for African economies. (Photo by Ukas Michael - Pool/Getty Images)
HAMBURG, GERMANY - JULY 08: Daughter and advisor to US President Trump, Ivanka Trump attends a panel discussion titled 'Launch Event Women's Entrepreneur Finance Initiative' on the second day of the G20 summit on July 8, 2017 in Hamburg, Germany. Leaders of the G20 group of nations are meeting for the July 7-8 summit. Topics high on the agenda for the summit include climate policy and development programs for African economies. (Photo by Ukas Michael - Pool/Getty Images)
the daughter of US President Donald Trump Ivanka Trump takes her seat at the beginning of the third working session of the G20 meeting in Hamburg, northern Germany, on July 8, 2017. ?The G20 summit wraps up, with world leaders seeking to reach an agreement on a final joint statement despite divisions with US President Donald Trump over trade and climate change. / AFP PHOTO / AFP PHOTO AND POOL / LUDOVIC MARIN / SOLELY FOR REUTERS AND EPA (Photo credit should read LUDOVIC MARIN/AFP/Getty Images)
WASHINGTON, DC - JUNE 27: Ivanka Trump delivers remarks at the U.S. State Department during the 2017 Trafficking in Persons Report ceremony June 27, 2017 in Washington, DC. The ceremony honored eight men and women from around the world whose efforts have made a lasting impact on the fight against modern slavery. (Photo by Win McNamee/Getty Images)
WASHINGTON, DC - JUNE 27: Ivanka Trump concludes her remarks at the U.S. State Department during the 2017 Trafficking in Persons Report ceremony June 27, 2017 in Washington, DC. The ceremony honored eight men and women from around the world whose efforts have made a lasting impact on the fight against modern slavery. (Photo by Win McNamee/Getty Images)
Ivanka Trump (2nd R), daughter and adviser of US President Donald Trump, listens to her father speak during the launch of the Apprenticeship and Workforce of Tomorrow initiatives in the Roosevelt Room at the White House in Washington, DC, on June 15, 2017. From L to R, Oklahoma Governor Mary Fallin, Commerce Secretary Wilbur Ross, Trump and Small Business Administration administrator Linda McMahon. / AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
US President Donald Trump walks with his daughter Ivanka to board Air Force One at Andrews Air Force Base in Maryland on June 13, 2017 en route to Milwaukee, Wisconsin. / AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
VATICAN CITY, VATICAN - MAY 24: Ivanka Trump arrives with the delegation of President of United States of America Donald Trump and Wife Melania Trump for a meeting with Pope Francis, on May 22, 2017 in Vatican City, Vatican. (Photo by (Photo by Vatican Pool - Corbis/Corbis via Getty Images)
ROME, ITALY - MAY 23: U.S President Donald Trump's daughter Ivanka Trump (Top R) arrives at Fiumicino airport in Rome, Italy on May 23, 2017. (Photo by Alvaro Padilla/Anadolu Agency/Getty Images)
Ivanka Trump, daughter of US President Donald Trump, her husband Jared Kushner, senior adviser to Trump step off Air Force One upon arrival at Rome's Fiumicino Airport on May 23, 2017. Donald Trump arrived in Rome for a high-profile meeting with Pope Francis in what was his first official trip to Europe since becoming US President. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Jared Kushner and Ivanka Trump make their way across the South Lawn to board Marine One at the White House in Washington, DC on May 4, 2017. The two are travelling with US President Donald Trump to New York, NY. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Daughter of US President Ivanka Trump is pictured during the Woman 20 Summit in Berlin, Germany on April 25, 2017. The event, which is connected to the G20 under the German leadership is dedicated to Women's Economic Empowerment and Entrepreneurship. (Photo by Emmanuele Contini/NurPhoto via Getty Images)
BERLIN, GERMANY - APRIL 25: First Daughter and Advisor to the US President Ivanka Trump and Queen Maxima of The Netherlands attend the W20 conference on April 25, 2017 in Berlin, Germany. The conference, part of a series of events in connection with Germany's leadership of the G20 group of nations this year, focuses on women's empowerment, especially through entrepreneurship and the digital economy. (Photo by Patrick van Katwijk/Getty Images)
BERLIN, GERMANY - APRIL 25: First Daughter and Advisor to the US President Ivanka Trump and Queen Maxima of The Netherlands attend the W20 conference on April 25, 2017 in Berlin, Germany. The conference, part of a series of events in connection with Germany's leadership of the G20 group of nations this year, focuses on women's empowerment, especially through entrepreneurship and the digital economy. (Photo by Patrick van Katwijk/Getty Images)
BERLIN, GERMANY - APRIL 25: Ivanka Trump, daughter of U.S. President Donald Trump, arrives at a Gala Dinner at Deutsche Bank within the framework of the W20 summit on April 25, 2017 in Berlin, Germany. Ivanka Trump attended the W20 conference on empowerment for women and is visiting the Siemens training center and the Holocaust Memorial before attending an evening gala sponsored by Deutsche Bank. (Photo by Clemens Bilan - Pool /Getty Images)
BERLIN, GERMANY - APRIL 25: First Daughter and Advisor to the US President Ivanka Trump attends the W20 conference on April 25, 2017 in Berlin, Germany. The conference, part of a series of events in connection with Germany's leadership of the G20 group of nations this year, focuses on women's empowerment, especially through entrepreneurship and the digital economy. (Photo by Patrick van Katwijk/Getty Images)
BERLIN, GERMANY - APRIL 25: First Daughter and Advisor to the US President, Ivanka Trump, attends the W20 conference on April 25, 2017 in Berlin, Germany. The conference, part of a series of events in connection with Germany's leadership of the G20 group of nations this year, focuses on women's empowerment, especially through entrepreneurship and the digital economy. (Photo by Patrick van Katwijk/Getty Images)
Ivanka Trump and husband Jared Kushner applaud as US President Donald Trump speaks during a joint session of Congress at the US Capitol in Washington, DC on February 28, 2017. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Ivanka Trump and husband Jared Kushner arrive prior to US President Donald Trump's address before joint session of Congress at the US Capitol in Washington, DC on February 28, 2017. / AFP / ANDREW CABALLERO-REYNOLDS (Photo credit should read ANDREW CABALLERO-REYNOLDS/AFP/Getty Images)
WASHINGTON, DC - FEBRUARY 17: Ivanka Trump walks with her husband, White House Senior Advisor Jared Kushner, toward Marine One while departing with her father President Donald Trump on February 17, 2017 in Washington, DC. President Trump is traveling to South Carolina to visit the Boeing plant. (Photo by Mark Wilson/Getty Images)
Ivanka Trump and her husband White House senior advisor Jared Kushner arrive for a joint press conference between US President Donald Trump and Japan's Prime Minister Shinzo Abe in the East Room of the White House in Washington, DC on February 10, 2017. / AFP / Brendan Smialowski (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
(FILES) Ivanka Trump and Jared Kushner arrive for a joint press conference by US President Donald Trump and Israel's Prime Minister Benjamin Netanyahu in the East Room of the White House on February 15, 2017 in Washington, DC. While the new US president has shown a capacity to change, both his tone and his positions, he has been unable to show the world a 'new' Trump, with a steady presidential style and a clearly articulated worldview. As the symbolic milestone of his 100th day in power, which falls on April 29, 2017, draws near, a cold, hard reality is setting in for the billionaire businessman who promised Americans he would 'win, win, win' for them. At this stage of his presidency, he is the least popular US leader in modern history (even if his core supporters are still totally behind him.) / AFP PHOTO / MANDEL NGAN / TO GO WITH AFP STORY, US-politics-Trump-100days (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Jared Kushner (L), White House senior adviser, and his wife Ivanka Trump arrive for a joint press conference by US President Donald Trump and Japanese Prime Minister Shinzo Abe on February 10, 2017, at the White House in Washington, DC. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

Meanwhile, first lady Melania Trump's outfits tend to be from pricier fashion designers like Dolce & Gabbana, Ralph Lauren, and Balmain. Melania has scaled back somewhat after her clothing choices sparked criticism (you won't spot her in another $51,000 coat), but the first lady's wardrobe is still notably more expensive than what the first daughter wears during most public appearances. 

So, why does it matter? For strategic reasons: both women's clothing represents the constituents they're trying to appeal to. 

Ivanka has long served as President Trump's surrogate to appeal to more progressive voters. 

On Monday, Ivanka spoke at a town hall on tax reform in Bucks County, Pennsylvania, to promote the plan — backed by the GOP and the president — as an "overdue" measure that would assist families. She argued that the tax reform plan would simplify taxes for the middle class and help allow for the expansion of child tax credits, one of her focuses since President Trump's election. 

"Every parent has to manage the competing demands of raising a family and their passions, whether it be professional or otherwise, and I, too, had to manage that, but I'm far more fortunate than most and I had help," Ivanka said, according to CNBC. 

In keeping with her self-representation as a supporter of women and the middle class, the first daughter wore an outfit that was stylish but somewhat reasonably priced. Her top, by the American designer Staud, is priced at $195. Her skirt is even more reasonable — $49.99 from Zara. 

The entire event is a pretty effective summary of Ivanka's strategy when it comes to both politics and fashion. 

12 PHOTOS
Melania Trump sparkles in Monique Lhuillier gown
See Gallery
Melania Trump sparkles in Monique Lhuillier gown
WASHINGTON, DC - SEPTEMBER 14: U.S. first lady Melania Trump speaks during a reception at the State Dining Room of the White House September 14, 2017 in Washington, DC. President Trump and the first lady hosted a reception for the White House Historical Association. (Photo by Alex Wong/Getty Images)
WASHINGTON, DC - SEPTEMBER 14: U.S. President Donald Trump kisses first lady Melania Trump during a reception at the State Dining Room of the White House September 14, 2017 in Washington, DC. President Trump and the first lady hosted a reception for the White House Historical Association. (Photo by Alex Wong/Getty Images)
WASHINGTON, DC - SEPTEMBER 14: U.S. President Donald Trump speaks as first lady Melania Trump listens during a reception at the State Dining Room of the White House September 14, 2017 in Washington, DC. President Trump and the first lady hosted a reception for the White House Historical Association. (Photo by Alex Wong/Getty Images)
WASHINGTON, DC - SEPTEMBER 14: U.S. President Donald Trump speaks as first lady Melania Trump listens during a reception at the State Dining Room of the White House September 14, 2017 in Washington, DC. President Trump and the first lady hosted a reception for the White House Historical Association. (Photo by Alex Wong/Getty Images)
WASHINGTON, DC - SEPTEMBER 14: U.S. President Donald Trump speaks as first lady Melania Trump listens during a reception at the State Dining Room of the White House September 14, 2017 in Washington, DC. President Trump and the first lady hosted a reception for the White House Historical Association. (Photo by Alex Wong/Getty Images)
WASHINGTON, DC - SEPTEMBER 14: U.S. President Donald Trump and first lady Melania Trump greet guests during a reception at the State Dining Room of the White House September 14, 2017 in Washington, DC. President Trump and the first lady hosted a reception for the White House Historical Association. (Photo by Alex Wong/Getty Images)
U.S. President Donald Trump kisses first lady Melania Trump as they host the White House Historical Association reception and dinner at the White House in Washington, U.S., September 14, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump and first lady Melania Trump host the White House Historical Association reception and dinner at the White House in Washington, U.S., September 14, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump kisses first lady Melania Trump as they host the White House Historical Association reception and dinner at the White House in Washington, U.S., September 14, 2017. REUTERS/Kevin Lamarque
US President Donald Trump speaks beside First Lady Melania Trump beneath a portrait of 16th US president Abraham Lincoln as they host the White House Historical Association dinner at the White House in Washington, DC, on September 14, 2017. / AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
US First Lady Melania Trump addresses the White House Historical Association dinner at the White House in Washington, DC, on September 14, 2017. / AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

As a founder of a mid-priced fashion line herself, she knows how to balance being both aspirational and relatable. In many ways, the first daughter follows in Michelle Obama's fashion footsteps, though she favors trends to a greater degree, wearing more clothing from fast-fashion icon Zara than the more traditional J.Crew beloved by Obama. 

Meanwhile, Melania Trump isn't working too hard to try and appear relatable. She and President Trump have long embodied a more gold-plated, luxe version of the American dream than the Obamas or even Ivanka. 

Trump's supporters don't want the first lady to wear clothes from Target; they want her to be more stylish and glamorous than the average American. Wearing more accessible clothing isn't about actually living like most of the US. Instead, it is a means of avoiding an over-the-top backlash that paints Trump as completely out of touch. 

On a very basic level, Melania and Ivanka have different goals in their fashion. Ivanka aims for readability; Melania strives to be aspirational. And, if Ivanka is going to continue in her role as the White House's advocate for the middle class, their styles and strategies will likely continue to diverge. 

47 PHOTOS
Melania Trump through the years
See Gallery
Melania Trump through the years

Donald Trump and Melania Knauss during Grand Opening of 'W' New York Hotel at W Hotel - NYC in New York City, New York, United States.

(Photo by Ron Galella/WireImage)

This picture provided by courtesy of Nena Bedek and taken in 1977 in Radenci, northeastern Slovenia, shows Slovenian-American former model and Donald Trump's wife Melania Trump (born Melanija Knavs)(2nd R) as a child, together with Nena Bedek (R), attending a fashion review of Jutranjka, the textile company where her mother used to work. Because of Melania Trump's husband success so far in the Republican race for the White House candidacy, foreign journalists and tourists have become a frequent sight in her birth region, set in rolling hills 60 miles from the capital Ljubljana.

(STR/AFP/Getty Images)

Donald Trump and Melania Trump attend the premiere of 'Celebrity' on September 25, 1998 at Avery Fisher Hall at Lincoln Center in New York City.

(Photo by Ron Galella/WireImage)

Melania Knauss (Concord Model) At The Launch Of Concords' New Advertising Campaign. There Is Also An Auctin To Benefit Amfar.

(Photo By Robin Platzer/Twin Images/Getty Images)

Melania Knauss Trump attends 27th Annual Fragrance Foundation Fifi Awards on June 7, 1999 at Avery Fisher Hall at Lincoln Center in New York City.

(Photo by Ron Galella/WireImage)

Donald Trump and girlfriend Melania Knauss are joined by Trump's former wife, Ivana, and her boyfriend, Roffredo Gaetaniat a party at Cipriani's on Park Ave. for the benefit of Rockefeller University.

(Photo by John Roca/NY Daily News Archive via Getty Images)

Melania Knauss Trump attends 37th Annual Sports Illustrated Swim Suit Issue Preview Party on February 22, 2000 at the Hammerstein Ballroom in New York City.

(Photo by Ron Galella/WireImage)

Donald Trump and girlfriend Melania Knauss are joined by a couple of Playboy Bunnies at a launch party for the Hugo Boss store at Fifth Ave. and 56th St.

(Photo by Richard Corkery/NY Daily News Archive via Getty Images)

Donald Trump and his girlfriend Melania Knauss are shown in this 03 September 2002 file photo, as they watch Andy Roddick of the US play Juan Ignacio Chela of Argentina at the US Open Tennis Tournament at Flushing Meadows, New York.

(MATT CAMPBELL/AFP/Getty Images)

Melania Knauss attends the private party hosted by Donald Trump's T Management for legendary supermodel Pat Cleveland at Ian Schrager's Hudson Sky Terrace September 17, 2003 in New York.

(Photo By Steven Henry/Getty Images)

Real estate magnate Donald Trump and Melania leave Hollinger International's annual meeting at the Metropolitan Club in New York on May 22, 2003. Hollinger publishes The Chicago Sun-Times, The Daily Telegraph of London, the Jerusalem Post and other newspapers.

(REUTERS/Peter Morgan PM/ME)

Donald Trump's new bride, Slovenian model Melania Knauss, waves as they leave the Bethesda-by-the-Sea Episcopal Church after their wedding in Palm Beach, Florida, January 22, 2005.

(REUTERS/Gary I Rothstein Pictures of the Month)

Melania Trump attends the J Mendel Spring Collections 2007 show during New York fashion week September 14, 2006.

(REUTERS/Eduardo Munoz)

Donald Trump, entrepreneur and host of the television reality series "The Apprentice", poses with his wife and children Donald Trump Jr., Tiffany Trump, Melania and daughter Ivanka at the party following the live telecast of the finale of season five in Los Angeles, California June 5, 2006.

(REUTERS/Fred Prouser/File Photo)

Donald Trump's wife Melania Trump and son Baron attend the ceremony honoring him with a star on the Hollywood Walk of Fame on January 16, 2006 in Hollywood, California.

(Photo by Vince Bucci/Getty Images)

Melania Trump during Celebs Toast to the New Trump Super Premium Vodka at TrumpTower in New York, New York, United States.

(Photo by Mychal Watts/WireImage)

Melania Trump and Andre Leon Talley attend ANDRE LEON TALLEY and RACHEL ROY Present Her Spring 2007 Collection at Bergdorf Goodman on October 11, 2006 in New York City.

(Photo by Neil Rasmus/Patrick McMullan via Getty Images)

Melania Trump attends Michael Kors Fall 2007 Collection at The Tent on February 7, 2007 in New York City.

(Photo by Matt Carasella/Patrick McMullan via Getty Images)

Melania Trump and Ivanka Trump inside Madonna and Gucci Host 'A Night to Benefit Raising Malawi and UNICEF' at the United Nations on February 6, 2007 in New York City.

(Photo by Kevin Mazur/WireImage)

Melania Trump, wearing Vera Wang, arrives for the Metropolitan Museum of Art Costume Institute Gala, "Superheroes: Fashion and Fantasy" in New York May 5, 2008.

(REUTERS/Lucas Jackson)

Melania Trump and her son Barron attend the 17th Annual Bunny Hop at FAO Schwarz March 11, 2008 in New York City.

(Photo by Brad Barket/Getty Images)

Melania Trump arrives at 'The Celebrity Apprentice' viewing party at Tenjune on February 7, 2008 in New York City.

(Photo by Rob Loud/Getty Images)

Donald Trump, Jr., Barron Trump, Ivanka Trump, Melania Trump-Trump and Eric Trump attend the 'The Trump Card: Playing to Win in Work and Life' book launch celebration at Trump Tower on October 14, 2009 in New York City.

(Photo by Andrew H. Walker/Getty Images)

Donald Trump and his wife Melania pose at the Metropolitan Museum of Art Costume Institute Gala, "The Model As Muse: Embodying Fashion," in New York, May 4, 2009.

(REUTERS/Eric Thayer)

Melania Knauss, wife of Donald Trump, arrives at her seat in the stands to watch an evening match during the U.S. Open tennis tournament in New York September 8, 2010.

(REUTERS/Mike Segar)

Donald Trump and Melania Trump attend the Michael Kors Fall 2010 Fashion Show during Mercedes-Benz Fashion Week at TheTent at Bryant Park on February 17, 2010 in New York, New York.

(Photo by Bryan Bedder/Getty Images for IMG)

Melania Trump attends The Black Eyed Peas launch the Samsung 3D LED TV at the Time Warner Center on March 10, 2010 in New York City.

(Photo by Charles Eshelman/FilmMagic)

Melania Trump attends the Philadelphia Style Magazine holiday issue release party at 10 Arts Lounge at The Ritz-Carlton on December 13, 2011 in Philadelphia, Pennsylvania.

(Photo by Gilbert Carrasquillo/Getty Images)

Producer Brian Grazer, Donald Trump, Director Brett Ratner, Melania Trump and Sean 'Diddy' Combs attend the world premiere of 'Tower Heist' at the Ziegfeld Theatre on October 24, 2011 in New York City.

(Photo by Jim Spellman/WireImage)

Donald Trump and Melania Trump attend Lady in Red Gala to benefit The American Veterans Disabled For Life Memorial at The Mar-a-Largo Club on December 2, 2011 in Palm Beach, Florida.

(Photo by Lucien Capehart/Getty Images)

Melania Trump attends the 'The Dark Knight Rises' World Premiere at AMC Lincoln Square Theater on July 16, 2012 in New York City.

(Photo by Jim Spellman/WireImage)

Real estate magnate Donald Trump and his wife Melania arrive at the Metropolitan Museum of Art Costume Institute Benefit celebrating the opening of the "Schiaparelli and Prada: Impossible Conversations" exhibition in New York, May 7, 2012.

(REUTERS/Lucas Jackson)

Vanessa Trump, Donald Trump Jr., and Melania Trump attend the 2012 Operation Smile Gala at Cipriani Wall Street on May 3, 2012 in New York City.

(Photo by Mark Von Holden/WireImage)

Dr. Richard Ash, DuJour Media Founder Jason Binn, Goldie Hawn, Melania Trump and Donald Trump pose circa September 2013 in New York City.

(Photo by Jason Binn/WireImage)

Donald Trump, Melania Trump and son Barron Trump attend Trump Invitational Grand Prix at Mar-a-Lago on January 6, 2013 in Palm Beach, Florida.

(Photo by Larry Marano/Getty Images)

Melania Trump, the wife of real estate developer Donald Trump, attends a news conference in New York May 1, 2014. New Jersey's Trump National Golf Club, a course owned by Trump, will host the 2022 PGA Championship.

(REUTERS/Brendan McDermid)

Baz Luhrmann, Catherine Martin, Donald Trump and Melania Trump attend The New York Ball: The 20th Anniversary Benefit For The European School Of Economics at Trump Tower on November 19, 2014 in New York City.

(Photo by Monica Schipper/FilmMagic)

U.S. Republican presidential candidate, real estate mogul and TV personality Donald Trump gives a thumbs up while he poses with his family after formally announcing his campaign for the 2016 Republican presidential nomination during an event at Trump Tower in New York June 16, 2015. The Trump family from L; Eric Trump and his wife Lara, Donald Trump, son Barron, Melania Trump, Vanessa Haydon and her husband Donald Trump Jr., children Kia Trump and Donald Trump III, Ivanka Trump and her husband Jared Kushner and Tiffany Trump.

(REUTERS/Brendan McDermid)

Melania Trump, wife of Republican U.S. presidential nominee Donald Trump, smiles as she leaves the stage after the conclusion of the third and final debate between her husband and Democratic nominee Hillary Clinton at UNLV in Las Vegas, Nevada, U.S., October 19, 2016.

(REUTERS/Rick Wilking)

Republican presidential nominee Donald Trump kisses his wife Melania Trump at a campaign rally in Wilmington, North Carolina Florida, U.S. November 5, 2016.

(REUTERS/Carlo Allegri)

Republican presidential nominee Donald Trump's wife Melania Trump attends a campaign event in Washington, DC, U.S., October 26 2016.

(REUTERS/Carlo Allegri)

Republican U.S. presidential nominee Donald Trump greets his wife Melania after the third and final 2016 presidential campaign debate at UNLV in Las Vegas, Nevada, U.S., October 19, 2016.

(REUTERS/Joe Raedle/Pool)

Republican presidential candidate Donald Trump casts his ballot on election day with his wife Melania and daughter Ivanka at PS 59 in Manhattan on Tuesday November 8, 2016.

(Susan Watts/New York Daily News)

Republican presidential nominee Donald Trump and his wife Melania Trump arrive for a campaign rally the Air Wilmington Hangar located at Wilmington International Airport November 5, 2016 in Wilmington, North Carolina. Trump and his opponent, Democratic presidential nominee Hillary Clinton, are campaigning in key battleground states that each must win to take the White House.

(Photo by Chip Somodevilla/Getty Images)

Melania Trump and Republican candidate for Vice President Mike Pence watch the final presidential debate at the Thomas & Mack Center on the campus of the University of Las Vegas in Las Vegas, Nevada on October 19, 2016. Democrat Hillary Clinton and rival Donald Trump face off in their last presidential debate on October 19, with the Republican candidate spiraling downward amid allegations of sexual misconduct and wild charges of a 'rigged' US election.

(JOE RAEDLE/AFP/Getty Images)

Republican nominee Donald Trump's wife Melania Trump walks away after the second presidential debate at Washington University in St. Louis, Missouri on October 9, 2016.

(RICK WILKING/AFP/Getty Images)

HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

NOW WATCH: What it's like to eat at Milo's — the Alabama fast food chain that's better than In-N-Out and Shake Shack

See Also:

SEE ALSO: Melania Trump has finally found her fashion sweet spot — and it's very different than Michelle Obama's

Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.