A year after her overdose photo went viral, mother now says it helped

When Erika Hurt first saw the photo, it shattered her.

She was in jail, recovering from a near-fatal heroin overdose that occurred while her infant son slept in the back of her car. The evening news came on, and suddenly there it was: an image of Hurt slumped unconscious in the driver's seat with needle in her left hand, taken by an officer just before medics revived her with a shot of Narcan.

The picture, released by police trying to draw attention to heroin abuse in tiny Hope, Indiana, rocketed around the internet, turning Hurt into a symbol of America's opioid epidemic.

"They exposed me and my addiction to the whole world," Hurt, 26, recalled. "I thought it was terrible."

She has since changed her mind.

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Opioid and drug crisis in America
Discarded needles are seen at a heroin encampment in the Kensington neighborhood of Philadelphia, Pennsylvania, on April 7, 2017. In North Philadelphia, railroad gulch as it is knowen, is ground zero in Philadelphia?s opioid epidemic. Known by locals as El Campanento, the open air drug market and heroin encampment is built with the discarded materials from the gulch and populated by addicts seeking a hit of heroin to keep their dope sick, or withdrawal symptoms, at bay. In one area, near the 2nd Avenue overpass, empty syringe wrappers blanket the refuse like grass the used needles they once contained poking through like thistles. / AFP PHOTO / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
NEW YORK, NY - JUNE 07: 'Surfer' shoots heroin in a park in the South Bronx on June 7, 2017 in New York City. Like Staten Island, parts of the Bronx are experiencing an epidemic in drug use, especially heroin and other opioid based drugs. More than 1,370 New Yorkers died from overdoses in 2016, the majority of those deaths involved opioids. The Mott Haven-Hunts Point area of the Bronx borough of New York currently leads the city in heroin overdose deaths. According to the Deputy Attorney General, drug overdose are now the leading cause of death for Americans under the age of 50. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - JUNE 07: A man leans against the wall appearing to be under the influence of drugs on a street in the South Bronx on June 7, 2017 in New York City. Like Staten Island, parts of the Bronx are experiencing an epidemic in drug use, especially heroin and other opioid based drugs. More than 1,370 New Yorkers died from overdoses in 2016, the majority of those deaths involved opioids. The Mott Haven-Hunts Point area of the Bronx borough of New York currently leads the city in heroin overdose deaths. According to the Deputy Attorney General, drug overdose are now the leading cause of death for Americans under the age of 50. (Photo by Spencer Platt/Getty Images)
WASHINGTON, DC - SEPTEMBER 18: Family members of those who died of opioid overdoses attend the 'Fed Up!' rally to end the opioid epidemic on at the National Mall on September 18, 2016 in Washington, DC. Activists and family members gathered on the National Mall to march to the Capitol Building. Some 30,000 people die each year due to heroin and painkiller pill addiciton. Speakers called for Congress to provide $1.1 billion for the Comprehensive Addiction and Recovery Act, which Congress passed in July without funding. (Photo by John Moore/Getty Images)
NEW YORK, NY - JUNE 07: A man rests against a wall appearing to be under the influence of drugs on a street in the South Bronx on June 7, 2017 in New York City. Like Staten Island, parts of the Bronx are experiencing an epidemic in drug use, especially heroin and other opioid based drugs. More than 1,370 New Yorkers died from overdoses in 2016, the majority of those deaths involved opioids. The Mott Haven-Hunts Point area of the Bronx borough of New York currently leads the city in heroin overdose deaths. According to the Deputy Attorney General, drug overdose are now the leading cause of death for Americans under the age of 50. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - JUNE 07: Brian smokes a synthetic drug called K2 on the street in the South Bronx on June 7, 2017 in New York City. Like Staten Island, parts of the Bronx are experiencing an epidemic in drug use, especially heroin and other opioid based drugs. More than 1,370 New Yorkers died from overdoses in 2016, the majority of those deaths involved opioids. The Mott Haven-Hunts Point area of the Bronx borough of New York currently leads the city in heroin overdose deaths. According to the Deputy Attorney General, drug overdose are now the leading cause of death for Americans under the age of 50. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - JUNE 07: 'Surfer' shoots heroin in a park in the South Bronx on June 7, 2017 in New York City. Like Staten Island, parts of the Bronx are experiencing an epidemic in drug use, especially heroin and other opioid based drugs. More than 1,370 New Yorkers died from overdoses in 2016, the majority of those deaths involved opioids. The Mott Haven-Hunts Point area of the Bronx borough of New York currently leads the city in heroin overdose deaths. According to the Deputy Attorney General, drug overdose are now the leading cause of death for Americans under the age of 50. (Photo by Spencer Platt/Getty Images)
WASHINGTON, DC - SEPTEMBER 18: Activists and family members of loved ones who died in the opioid/heroin epidemic take part in a 'Fed Up!' rally at Capitol Hill on September 18, 2016 in Washington, DC. Protesters called on legistlators to provide funding for the Comprehensive Addiction and Recovery Act, which Congress passed in July without funding. Some 30,000 Americans die each year due to heroin and painkiller pill addiciton in the United States. (Photo by John Moore/Getty Images)
Quincy Massachusetts Police Detective Lt. Patrick Glynn holds a nasal injection containing the overdose-reversing drug naloxone at the police headquarters in Quincy, Mass., June 13, 2014. Quincy, Massachusetts, in 2010 became the first U.S. city to make the drug standard equipment for its police officers, who have used it to reverse some 275 overdoses, a significant number in a city of 93,000 people. Police forces nationwide are starting to follow suit. The state program has now moved far beyond police, training some 25,747 people in Massachusetts how to recognize the signs of opioid drug overdoses and administer naloxone. June 13, 2014. REUTERS/Gretchen Ertl (UNITED STATES - Tags: DRUGS SOCIETY HEALTH CRIME LAW)
A woman suspected of acting under the influence of heroine shows arms to police on April 19, 2017 in Huntington, West Virginia. Huntington, the city in the northwest corner of West Virginia, bordering Kentucky, has been portrayed as the epicenter of the opioid crisis. On August 15, 2016, from 3:00 pm to 9:00 pm, 28 people in the city overdosed on heroin laced with fentanyl, a synthetic opioid far more powerful and dangerous than heroin. The economic incentives are powerful: one kilogram of fentanyl costs $5,000, which can make a million tablets sold at $20 each for a gain of $20 million. 'This epidemic doesn't discriminate,' Huntington Mayor Steve Williams said. 'Our youngest overdose was 12 years old. The oldest was 77.' / AFP PHOTO / Brendan Smialowski / TO GO WITH AFP STORY by Heather SCOTT, US-health-drugs-WestVirginia (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
Paraphernalia for smoking and injecting drugs is seen after being found during a police search on April 19, 2017 in Huntington, West Virginia. Huntington, the city in the northwest corner of West Virginia, bordering Kentucky, has been portrayed as the epicenter of the opioid crisis. On August 15, 2016, from 3:00 pm to 9:00 pm, 28 people in the city overdosed on heroin laced with fentanyl, a synthetic opioid far more powerful and dangerous than heroin. The economic incentives are powerful: one kilogram of fentanyl costs $5,000, which can make a million tablets sold at $20 each for a gain of $20 million. 'This epidemic doesn't discriminate,' Huntington Mayor Steve Williams said. 'Our youngest overdose was 12 years old. The oldest was 77.' / AFP PHOTO / Brendan Smialowski / TO GO WITH AFP STORY by Heather SCOTT, US-health-drugs-WestVirginia (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
Paraphernalia for smoking and injecting drugs is seen after it was found during a police search on April 19, 2017, in Huntington, West Virginia. Huntington, the city in the northwest corner of West Virginia, bordering Kentucky, has been portrayed as the epicenter of the opioid crisis. On August 15, 2016, from 3:00 pm to 9:00 pm, 28 people in the city overdosed on heroin laced with fentanyl, a synthetic opioid far more powerful and dangerous than heroin. The economic incentives are powerful: one kilogram of fentanyl costs $5,000, which can make a million tablets sold at $20 each for a gain of $20 million. 'This epidemic doesn't discriminate,' Huntington Mayor Steve Williams said. 'Our youngest overdose was 12 years old. The oldest was 77.' / AFP PHOTO / Brendan Smialowski / TO GO WITH AFP STORY by Heather SCOTT, US-health-drugs-WestVirginia (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
Paraphernalia for injecting drugs is seen after being found during a police search on April 19, 2017 in Huntington, West Virginia. Huntington, the city in the northwest corner of West Virginia, bordering Kentucky, has been portrayed as the epicenter of the opioid crisis. On August 15, 2016, from 3:00 pm to 9:00 pm, 28 people in the city overdosed on heroin laced with fentanyl, a synthetic opioid far more powerful and dangerous than heroin. The economic incentives are powerful: one kilogram of fentanyl costs $5,000, which can make a million tablets sold at $20 each for a gain of $20 million. 'This epidemic doesn't discriminate,' Huntington Mayor Steve Williams said. 'Our youngest overdose was 12 years old. The oldest was 77.' / AFP PHOTO / Brendan Smialowski / TO GO WITH AFP STORY by Heather SCOTT, US-health-drugs-WestVirginia (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
Jessica, a homeless heroin addict, shows her kit of clean needles, mixing cap and tourniquet in the Kensington neighborhood of Philadelphia, Pennsylvania, on April 14, 2017. In North Philadelphia, railroad gulch as it is known, is ground zero in Philadelphia's opioid epidemic. 80 percent of us want to get out,' said Jessica, before outlining the numerous ways she has tried to get treatment for her addiction. In one case, she said, there weren't any available beds. In another, a treatment provider required a positive drug test before delivering aid, meaning if she hadn't used recently she'd be denied. Instead of getting treatment, she spends her nights trying to keep warm on a mattress under a bridge, the very spot where she was raped and infected with HIV. People come from throughout the city, and some as far away as the Midwest, for heroin that is remarkably cheap and pure at the largest heroin market on the East coast. / AFP PHOTO / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
Drug paraphernalia and other garbage litter a vacant house on April 19, 2017 in Huntington, West Virginia. Huntington, the city in the northwest corner of West Virginia, bordering Kentucky, has been portrayed as the epicenter of the opioid crisis. On August 15, 2016, from 3:00 pm to 9:00 pm, 28 people in the city overdosed on heroin laced with fentanyl, a synthetic opioid far more powerful and dangerous than heroin. The economic incentives are powerful: one kilogram of fentanyl costs $5,000, which can make a million tablets sold at $20 each for a gain of $20 million. 'This epidemic doesn't discriminate,' Huntington Mayor Steve Williams said. 'Our youngest overdose was 12 years old. The oldest was 77.' / AFP PHOTO / Brendan Smialowski / TO GO WITH AFP STORY by Heather SCOTT, US-health-drugs-WestVirginia (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
A man injects himself in the foot with heroin near a heroin encampmentin the Kensington neighborhood of Philadelphia, Pennsylvania, on April 14, 2017. In North Philadelphia, railroad gulch as it is known, is ground zero in Philadelphia's opioid epidemic. At the camp, and throughout the nearby area, a user can buy a bag of high-grade heroin at a low price and even pay to have another person inject them if for any reason they are unable to inject themselves. For several individuals, the addiction process was a slow one that started with a doctor's prescription for pain pills after an accident or surgery, and by the time the medication was finished, a dependency was born. After seeking black-market pills to feed their addiction, the simple economics of heroin won out: the price of a single pill could fetch anywhere between 2 and 10 bags of heroin, a savings that's hard to ignore when an insurance company is no longer underwriting the cost. / AFP PHOTO / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
WASHINGTON, DC - SEPTEMBER 18: Michael Botticelli, U.S. National Drug Control Policy Director, speaks at the 'Fed Up!' rally to end the opioid epidemic on September 18, 2016 in Washington, DC. Activists and family members of people who have died in the opioid and heroin epidemic gathered on the National Mall to march to the Capitol Building. Some 30,000 people die each year due to heroin and painkiller pill addiciton. Speakers called for Congress to provide $1.1 billion for the Comprehensive Addiction and Recovery Act, which Congress passed in July without funding. (Photo by John Moore/Getty Images)
A man uses a syringe to gather the last drops from a scavenged water bottle to mix up a shot of heroin near a heroin encampment in the Kensington neighborhood of Philadelphia, Pennsylvania, on April 14, 2017. In North Philadelphia, railroad gulch as it is known, is ground zero in Philadelphia?s opioid epidemic. The tracks and the surrounding property are owned and operated by the Consolidated Rail Corporation, a joint subsidiary of Norfolk Southern and CSX. People come from throughout the city, and some as far away as the Midwest, for heroin that is remarkably cheap and pure at the largest heroin market on the East coast. According to the city Health Commission, Philadelphia is on track to see 33 percent more drug overdose deaths in 2017 over last year. / AFP PHOTO / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
A Philadelphia Police officer patrols under a bridge near a heroin encampment in the Kensington neighborhood of Philadelphia, Pennsylvania, on April 14, 2017. In North Philadelphia, railroad gulch as it is known, is ground zero in Philadelphia��s opioid epidemic. The tracks and the surrounding property are owned and operated by the Consolidated Rail Corporation, a joint subsidiary of Norfolk Southern and CSX. Last month, Philadelphia Mayor Jim Kenney announced citations against the Consolidated Rail Corporation for what the mayor, in a release, said was Conrail's failure to clean and secure their own property.' Visitors and homeless residents of the gulch say the trash isn't their fault, and that they are only there because they have nowhere else to go. According to the city Health Commission, Philadelphia is on track to see 33 percent more drug overdose deaths in 2017 over last year. / AFP PHOTO / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
SANFORD, ME - FEBRUARY 16: Milo Chernin, who lost her son Sam to a heroin overdose on Jan. 16, 2017, looks at photos at her home in Sanford. She says that Sam, who died at age 25, struggled with his addiction and could not stay away from heroin despite getting treatment. (Photo by Derek Davis/Portland Press Herald via Getty Images)
WASHINGTON, DC - SEPTEMBER 18: Activists and family members of loved ones who died in the opioid/heroin epidemic take part in a 'Fed Up!' rally at Capitol Hill on September 18, 2016 in Washington, DC. Protesters called on legistlators to provide funding for the Comprehensive Addiction and Recovery Act, which Congress passed in July without funding. Some 30,000 Americans die each year due to heroin and painkiller pill addiciton in the United States. (Photo by John Moore/Getty Images)
GROTON, CT - MARCH 23: A box of the opioid antidote Naloxone, also known as Narcan, sits on display during a family addiction support group on March 23, 2016 in Groton, CT. The drug is used to revive people suffering from heroin overdose. The group Communities Speak Out organizes monthly meetings at a public library for family members to talk about how their loved ones' addiction affects them and to give each other emotional support. Communities nationwide are struggling with the unprecidented heroin and opioid pain pill epidemic. On March 15, the U.S. Centers for Disease Control (CDC), announced guidelines for doctors to reduce the amount of opioid painkillers prescribed nationwide, in an effort to curb the epidemic. The CDC estimates that most new heroin addicts first became hooked on prescription pain medication before graduating to heroin, which is stronger and cheaper. (Photo by John Moore/Getty Images)
NEW LONDON, CT - MARCH 23: A heroin user injects himself on March 23, 2016 in New London, CT. Communities throughout New England and nationwide are struggling with the unprecidented heroin and opioid pain pill epidemic. On March 15, the U.S. Centers for Disease Control (CDC), announced guidelines for doctors to reduce the amount of opioid painkillers prescribed nationwide, in an effort to curb the epidemic. The CDC estimates that most new heroin addicts first became hooked on prescription pain medication before graduating to heroin, which is stronger and cheaper. (Photo by John Moore/Getty Images)
GROTON, CT - MARCH 23: Family members of people addicted heroin and opioid pain pills share stories during a support group on March 23, 2016 in Groton, CT. The group Communities Speak Out organizes monthly meetings at a public library for family members to talk about how their loved ones' addiction affects them and to give each other emotional support. Communities nationwide are struggling with the unprecidented heroin and opioid pain pill epidemic. On March 15, the U.S. Centers for Disease Control (CDC), announced guidelines for doctors to reduce the amount of opioid painkillers prescribed nationwide, in an effort to curb the epidemic. The CDC estimates that most new heroin addicts first became hooked on prescription pain medication before graduating to heroin, which is stronger and cheaper. (Photo by John Moore/Getty Images)
NEW LONDON, CT - MARCH 14: Jackson, 27, who said he is addicted to prescription medication, lies passed out in a public library on March 14, 2016 in New London, CT. Police say an increasing number of suburban addicts are coming into the city to buy heroin, which is much cheaper than opioid painkillers. On March 15, the U.S. Centers for Disease Control (CDC), announced guidelines for doctors to reduce the amount of opioid painkillers prescribed nationwide. The CDC estimates that most new heroin addicts first became hooked on prescription pain medication before graduating to heroin, which is stronger and cheaper. (Photo by John Moore/Getty Images)
ST. JOHNSBURY, VT - FEBRUARY 06: 'Buck' who is 23 and addicted to heroin, shoots up Suboxone, a maintenance drug for opioid dependence that is also highly addictive on February 6, 2014 in St. Johnsbury, Vermont. Vermont Governor Peter Shumlin recently devoted his entire State of the State speech to the scourge of heroin. Heroin and other opiates have begun to devastate many communities in the Northeast and Midwest leading to a surge in fatal overdoses in a number of states. As prescription painkillers, such as the synthetic opiate OxyContin, become increasingly expensive and regulated, more and more Americans are turning to heroin to fight pain or to get high. Heroin, which has experienced a surge in production in places such as Afghanistan and parts of Central America, has a relatively inexpensive street price and provides a more powerful affect on the user. (Photo by Spencer Platt/Getty Images)
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On Sunday, Hurt celebrated a year of sobriety, a journey that began with the Oct. 22, 2016 overdose ─ and that picture. To mark her accomplishment, she posted the photo on Facebook, calling it "the absolute worst moment of my life" and a reminder of how far she has come.

“At this point in my life now, I do think it was a good thing, because I’m able to look back and see that's who I was, and that was the place it led to,” Hurt said this week.

The police official who released the photo, Hope Town Marshal Matt Tallent, said he never meant to embarrass Hurt, or shame her into changing. The point, he said, was to send a message of heroin's dangers.

Hope is in Bartholomew County, where the number of fatal drug overdoses has climbed from six in 2015 to 12 in 2016 to 23 so far this year ─ a jump that officials attribute to opioids.

Related: Education or Humiliation? What Happens When a Drug Overdose Photo Goes Viral

It's unclear if the photo had any impact on the local drug problem. Tallent said he believes it helped ─ and saved Hurt.

"For this girl to have her life ripped up and then come back and be sober after everything that's happened to her, that's a story of success," Tallent said.

Hurt traces her addiction to a staph infection she contracted when she was 15 and was prescribed painkillers. She got hooked, and progressed to heroin, often stealing to feed her habit. She managed to stop when she got pregnant, she said, and stayed clean through the December 2015 birth of her son, Parker.

She relapsed soon after, though, and went to rehab. She made it two weeks after returning home last October. She bought a packet of heroin but didn't get high until the next day, when she was driving around town with her son asleep in his car seat.

She pulled into the parking lot of a Dollar General Store and shot up.

Related: Viral Photos of Drug Overdose Victims Expose Pitfalls in Fighting Addiction

"I justified it by saying, 'He’s so young, he'll have no idea what's going on, he won't know even if he does see it,'" Hurt recalled.

The next thing she remembers is coming to in an ambulance. She later learned that heroin had been laced with morphine.

Hurt went from the hospital to Bartholomew County Jail, and the photo ended up with Tallent. He released it to the local media, as police in other small towns around the country — Ohio, Massachusetts, North Carolina — had done before.

It went viral.

"I was so hurt and embarrassed. I had no clue that the picture had even been taken," Hurt said. "But at the same time, it was kind of a really big eye opener to see myself like that."

Hurt ended up pleading guilty to neglect of a dependent and was given a two-year suspended jail sentence that required her to go to an inpatient drug rehab program at the jail. She signed temporary custody of her son over to her mother.

Related: Opioid Crisis Forces Grandparents to Raise Their Grandkids

When the inpatient program ended, Hurt was allowed to live at her mother's under house arrest. She was reunited with Parker, who will turn 2 in December, and found a job in a plastic molding plant.

She feared ending up a pariah in her town of 2,158 people, remembered only for her lowest moment. But other than some nasty online comments, no one treated her badly in public, she said.

"There was a lot more love than attacking," Hurt said.

She still attends court-mandated rehab and self-help meetings, and plans to petition for custody of her son when she feels stable enough.

She holds no grudge against the police. Over the summer, a Hope officer pulled her over for speeding, looked at her license and told her he was proud of her. He let her go without a ticket, she said.

Hurt wrote a note to the police department, thanking them.

Tallent says Hurt's story is an inspiration.

"Young people make mistakes," he said. "People are allowed to make mistakes as long as they recognize it and come back stronger. That’s what this is about." 

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