A campaign calling for the 'hopeless' Knicks to be sold was plastered all over a New York City subway

The New York Knicks are in the midst of what may be a long and slow rebuild, but not everyone is buying the change.

According to Twitter users, a shuttle running between Times Square and Grand Central in New York City featured an ad campaign from Fox Sports 1 calling for the "hopeless" Knicks to be sold by owner James Dolan.

The campaign featured a large image of Joakim Noah and Tim Hardaway Jr., two players signed to large contracts by the Knicks in free agency, with the word "Hopeless."

Inside the car, some of the seats featured players jerseys, with one message reading, "Nothing will change until Dolan sells the team."

However, according to the New York Daily News, the campaign is a two-sided debate: the "hopeless" Knicks or the "hopeful" Knicks. Riders can choose whichever side they want.

For instance, one subway car prominently featured an image of Kristaps Porzingis, calling him a "unicorn" that would change basketball.

Neither the MTA nor FS1 immediately returned Business Insider's request for comment. 

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