Odell Beckham Jr. is once again in hot water with the Giants over his choice of celebration

If an 0-3 start and rapidly fading season weren't enough, the New York Giants now seem to be dealing with the aftermath of an Odell Beckham Jr. celebration.

During the Giants' 27-24 loss to the Philadelphia Eagles in Week 3, Beckham caught a touchdown pass and celebrated by getting on his hands and knees, lifting his leg, and pretending to pee like a dog.

While the NFL is now more lenient on celebrations, this one crossed the line, and the Giants were penalized 15 yards.

Here's the play:

 

After the game, Giants coach Ben McAdoo would not address the celebration, saying only that he doesn't like 15-yard penalties.

However, Beckham's celebration didn't seem to go over well with Giants owner John Mara, who said in an email to the New York Post that he's "very unhappy" with Beckham:

"I do not want to get into a discussion about this, but I will say that I am very unhappy with Odell’s behavior on Sunday and we intend to deal with it internally."

24 PHOTOS
Odell Beckham Jr. throughout his career
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Odell Beckham Jr. throughout his career
CLEVELAND, OH - AUGUST 21, 2017: Wide receiver Odell Beckham Jr. #13 of the New York Giants watches the action from the sideline in the first quarter of a preseason game on April 27, 2017 against the Cleveland Browns at FirstEnergy Stadium in Cleveland, Ohio. Cleveland won 10-6. (Photo by: 2017 Nick Cammett/Diamond Images/Getty Images)
BATON ROUGE, LA - CIRCA 2011-2012: Odell Beckham Jr., #33 wide receiver of the Louisiana State University Tigers football team poses for a head shot at Tiger Stadium in Baton Rouge, Louisiana. (Photo by Steve Franz/Louisiana State University/Getty Images)
MORGANTOWN, W.V. - SEPTEMBER 24, 2011: Odell Beckham Jr, #33 wide receiver of the Louisiana State University Tigers football team runs upfield with the ball during the game against the West Virginia Mountaineers on September 24, 2011 at Milan Puskar Stadium in Morgantown, Virginia. The Tigers won 47-21. (Photo by Louisiana State University/Getty Images)
BATON ROUGE, LA - SEPTEMBER 08: Odell Beckham Jr. #3 of the LSU Tigers fields a punt in front of Sean Parker #1 of the Washington Huskies during a game at Tiger Stadium on September 8, 2012 in Baton Rouge, Louisiana. (Photo by Stacy Revere/Getty Images)
BATON ROUGE, LA - OCTOBER 26: Odell Beckham Jr. #3 of the LSU Tigers participates in pregame drills prior to a game at Tiger Stadium against the Furman Paladins on October 26, 2013 in Baton Rouge, Louisiana. LSU won the game 48-16. (Photo by Stacy Revere/Getty Images)
08 MAY 2014: New York Giants 12th overall pick Odell Beckham Jr holds a Giants Jersey with NFL Commissioner Roger Goodell during the first round at the 2014 NFL Draft. The 2104 NFL Draft was held at Radio City Music Hall in New York City. (Photo by Rich Graessle/Icon SMI/Corbis via Getty Images)
ARLINGTON, TX - OCTOBER 19: Odell Beckham Jr. #13 of the New York Giants carries the ball after the catch against the Dallas Cowboys in the first half at AT&T Stadium on October 19, 2014 in Arlington, Texas. (Photo by Wesley Hitt/Getty Images)
SEATTLE, WA - NOVEMBER 09: Wide receiver Odell Beckham Jr. #13 of the New York Giants looks on prior to the game against the Seattle Seahawks at CenturyLink Field on November 9, 2014 in Seattle, Washington. (Photo by Otto Greule Jr/Getty Images)
NEW YORK, NY - DECEMBER 01: (L-R) Keke Palmer and Odell Beckham Jr. attend Trey Songz 30th Birthday Celebration at The Lion on December 1, 2014 in New York City. (Photo by Johnny Nunez/WireImage)
Odell Beckham Jr, New York Giants in action during the New York Giants V San Francisco 49ers, NFL American Football match at MetLife Stadium, East Rutherford, NJ, USA. 16th November 2014. Photo Tim Clayton (Photo by Tim Clayton/Corbis via Getty Images)
NASHVILLE, TN - DECEMBER 07: Wide receiver Odell Beckham Jr. #13 of the New York Giants catches a pass as Jason McCourty #30 of the Tennessee Titans defends during.a NFL game at LP Field on December 7, 2014 in Nashville, Tennessee. (Photo by Ronald C. Modra/Sports Imagery/ Getty Images)
EAST RUTHERFORD, NJ - DECEMBER 14: Odell Beckham Jr. #13 of the New York Giants celebrates after scoring 10 yard touchdown thrown by Eli Manning #10 in the first quarter against the Washington Redskins during their game at MetLife Stadium on December 14, 2014 in East Rutherford, New Jersey. (Photo by Al Bello/Getty Images)
NASHVILLE, TN - DECEMBER 7: Odell Beckham Jr. #13 of the New York Giants warming up before a game against the Tennessee Titans at LP Field on December 7, 2014 in Nashville, Tennessee. The Giants defeated the Titans 36-7. (Photo by Wesley Hitt/Getty Images)
ST. LOUIS, MO - DECEMBER 21: Odell Beckham Jr. #13 of the New York Giants celebrates after scoring a touchdown against the St. Louis Rams during the first quarter at the Edward Jones Dome on December 21, 2014 in St. Louis, Missouri. (Photo by Dilip Vishwanat/Getty Images)
PHOENIX, AZ - JANUARY 31: New York Giants wide receiver Odell Beckham Jr. attends the 2015 NFL Honors at Phoenix Symphony Hall on January 31, 2015 in Phoenix, Arizona. (Photo by Taylor Hill/Getty Images)
LOS ANGELES, CA - JULY 15: NFL player Odell Beckham Jr. (R) accepts the award for Best Play from recording artist Ciara and NBA player Andre Iguodala onstage during The 2015 ESPYS at Microsoft Theater on July 15, 2015 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
NEW ORLEANS, LA - NOVEMBER 1: Odell Beckham Jr. #13 of the New York Giants looks on during the game against the New Orleans Saints at the Mercedes-Benz Superdome on November 1, 2015 in New Orleans, Louisiana. The Saints defeated the Giants 52-49. (Photo by Rob Leiter via Getty Images)
EAST RUTHERFORD, NJ - DECEMBER 06: Odell Beckham Jr. #13 of the New York Giants celebrates after scoring a 72 yard long touchdown against the New York Jets at MetLife Stadium on December 6, 2015 in East Rutherford, New Jersey. (Photo by Al Bello/Getty Images)
NEW YORK, NY - NOVEMBER 02: Football players Victor Cruz and Odell Beckham Jr. attend the 12th annual CFDA/Vogue Fashion Fund Awards at Spring Studios on November 2, 2015 in New York City. (Photo by Jim Spellman/WireImage)
TORONTO, ON- FEBRUARY 14: Odell Beckham Jr. during the 65th NBA All-Star Game at the Air Canada Centre in Toronto. February 14, 2016. (Steve Russell/Toronto Star via Getty Images)
MINNEAPOLIS, MN - OCTOBER 03: Odell Beckham Jr. #13 of the New York Giants looks on against the Minnesota Vikings during the game at U.S. Bank Stadium on October 3, 2016 in Minneapolis, Minnesota. The Vikings defeated the Giants 24-10. (Photo by Joe Robbins/Getty Images)
CLEVELAND, OH - NOVEMBER 27, 2016: Wide receiver Odell Beckham Jr. #13 of the New York Giants catches a pass prior to a game against the Cleveland Browns on November 27, 2016 at FirstEnergy Stadium in Cleveland, Ohio. New York won 27-13. (Photo by: Nick Cammett/Diamond Images/Getty Imges)
CLEVELAND, OH - AUGUST 21, 2017: Wide receiver Odell Beckham Jr. #13 of the New York Giants poses for a picture as he walks onto the field prior to a preseason game on April 27, 2017 against the Cleveland Browns at FirstEnergy Stadium in Cleveland, Ohio. Cleveland won 10-6. (Photo by: 2017 Nick Cammett/Diamond Images/Getty Images)
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This would probably not be a big deal if not for the fact that Beckham has gotten into trouble with the Giants before. During a Week 3 game against the Washington Redskins last season, Beckham threw his helmet and hit the kicking net, which then fell on him. During the same game, he later appeared to be crying on the sidelines in frustration. McAdoo said afterward that Beckham needed to control himself better on the sidelines, which Beckham disagreed with.

The next week, Beckham grew frustrated against the Minnesota Vikings during a career-worst performance and drew a penalty for bumping a player and a ref. The Giants reportedly threatened to punish him for further outbursts, though nothing came of the incident.

It's arguable that Beckham's talent is worth all of his antics. On Sunday, shortly after being penalized for his celebration, he came back with a spectacular one-handed end-zone grab for his second touchdown of the game. In short, it's not Beckham's fault that the Giants lost.

However, it's also becoming a recurring theme for the Giants — Beckham acts out and the Giants don't take it well. With the Giants' season seemingly hanging in the balance, they likely won't tolerate any more Beckham celebrations that cost them yardage, even if it does put six points on the board.

Related: See how NFL players reacted to President Trump's recent remarks:

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NFL players, owners protest after Trump's harsh criticism
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NFL players, owners protest after Trump's harsh criticism
Sep 24, 2017; Indianapolis, IN, USA; Indianapolis Colts players kneel during the playing of the National Anthem before the game against the Cleveland Browns at Lucas Oil Stadium. Mandatory Credit: Brian Spurlock-USA TODAY Sports
LONDON, ENGLAND - SEPTEMBER 24: Baltimore Ravens players kneel for the American National anthem during the NFL International Series match between Baltimore Ravens and Jacksonville Jaguars at Wembley Stadium on September 24, 2017 in London, England. (Photo by Alex Pantling/Getty Images)
GLENDALE, AZ - SEPTEMBER 25: Members of the Dallas Cowboys link arms and kneel during the National Anthem before the start of the NFL game against the Arizona Cardinals at the University of Phoenix Stadium on September 25, 2017 in Glendale, Arizona. (Photo by Christian Petersen/Getty Images)
NFL Football - Jacksonville Jaguars vs Baltimore Ravens - NFL International Series - Wembley Stadium, London, Britain - September 24, 2017 Jacksonville Jaguars owner Shahid Khan links arms with players during the national anthems before the match Action Images via Reuters/Paul Childs
LONDON, ENGLAND - SEPTEMBER 24: (L-R) Wide recceivers Chris Moore and Breshad Perriman of the Baltimore Ravens pray prior to kickoff during the NFL match between The Jacksonville Jaguars and The Baltimore Ravens at Wembley Stadium on September 24, 2017 in London, United Kingdom. (Photo by Mitchell Gunn/Getty Images)
LONDON, ENGLAND - SEPTEMBER 24: Jacksonville Jaguar players show their protest during the National Anthem during the NFL International Series match between Baltimore Ravens and Jacksonville Jaguars at Wembley Stadium on September 24, 2017 in London, England. (Photo by Matthew Lewis/Getty Images)
NFL Football - Jacksonville Jaguars vs Baltimore Ravens - NFL International Series - Wembley Stadium, London, Britain - September 24, 2017 Patrick Omameh of the Jacksonville Jaguars kneels during the U.S. national anthem before the match Action Images via Reuters/Andrew Boyers
NFL Football - Jacksonville Jaguars vs Baltimore Ravens - NFL International Series - Wembley Stadium, London, Britain - September 24, 2017 Jacksonville Jaguars players kneel during the U.S. national anthem before the match Action Images via Reuters/Paul Childs
NFL Football - Jacksonville Jaguars vs Baltimore Ravens - NFL International Series - Wembley Stadium, London, Britain - September 24, 2017 Jacksonville Jaguars players kneel during the U.S. national anthem before the match Action Images via Reuters/Andrew Boyers
LONDON, ENGLAND - SEPTEMBER 24: Jacksonville Jaguar players show their protest during the National Anthem during the NFL International Series match between Baltimore Ravens and Jacksonville Jaguars at Wembley Stadium on September 24, 2017 in London, England. (Photo by Matthew Lewis/Getty Images)
LONDON, ENGLAND - SEPTEMBER 24: (Editors Note: This image has been turned black and white) Jacksonville Jaguars enter te stadium during the NFL International Series match between Baltimore Ravens and Jacksonville Jaguars at Wembley Stadium on September 24, 2017 in London, England. (Photo by Matthew Lewis/Getty Images)
Sep 24, 2017; Orchard Park, NY, USA; Buffalo Bills players kneel in protest during the National Anthem before a game against the Denver Broncos at New Era Field. Mandatory Credit: Timothy T. Ludwig-USA TODAY Sports
Sep 24, 2017; Orchard Park, NY, USA; Denver Bronco players kneel in protest during the National Anthem before a game against the Buffalo Bills at New Era Field. Mandatory Credit: Timothy T. Ludwig-USA TODAY Sports
Sep 25, 2017; Glendale, AZ, USA; Dallas Cowboys running back Ezekiel Elliott (21) and teammates stand next to service members holding a giant US flag during the national anthem prior to the game against the Arizona Cardinals at University of Phoenix Stadium. Mandatory Credit: Matt Kartozian-USA TODAY Sports
Sep 24, 2017; Indianapolis, IN, USA; The Cleveland Browns team stand and kneel during the National Anthem before the start of their game against the Indianapolis Colts at Lucas Oil Stadium. Mandatory Credit: Thomas J. Russo-USA TODAY Sports
Sep 24, 2017; Minneapolis, MN, USA; Members of the Tampa Bay Buccaneers link arms during the national anthem prior to the game against the Minnesota Vikings at U.S. Bank Stadium. Mandatory Credit: Brace Hemmelgarn-USA TODAY Sports
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Sep 24, 2017; Orchard Park, NY, USA; Members of the Denver Broncos kneel during the playing of the national anthem prior to a game against the Buffalo Bills at New Era Field. Mandatory Credit: Mark Konezny-USA TODAY Sports
Sep 25, 2017; Glendale, AZ, USA; The Dallas Cowboys players, coaches and staff take a knee prior to the National Anthem before the game against the Arizona Cardinals at University of Phoenix Stadium. Mandatory Credit: Matt Kartozian-USA TODAY Sports
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Sep 24, 2017; Foxborough, MA, USA; Members of the New England Patriots take a knee during the national anthem before a game against the Houston Texans at Gillette Stadium. Mandatory Credit: Greg M. Cooper-USA TODAY Sports
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Sep 24, 2017; Carson, CA, USA; Kansas City Chiefs defensive back Marcus Peters (22) protests next to running back Charcandrick West (35) and defensive tackle Roy Miller (98) during the National Anthem prior to the game against the Los Angeles Chargers at StubHub Center. Mandatory Credit: Kelvin Kuo-USA TODAY Sports
Sep 24, 2017; Green Bay, WI, USA; Green Bay Packers tight end Lance Kendricks (84) and tight end Martellus Bennett (80) sit on the bench during the national anthem prior to the game against the Cincinnati Bengals at Lambeau Field. Mandatory Credit: Jeff Hanisch-USA TODAY Sports
Sep 24, 2017; Nashville, TN, USA; Recording artist Meghan Linsey kneels after singing the national anthem before the game between the Tennessee Titans and the Seattle Seahawks at Nissan Stadium. Mandatory Credit: Jim Brown-USA TODAY Sports
September 24, 2017; East Rutherford, NJ, USA; New York Jets players lock arms during the national anthem before the game against the Miami Dolphins at MetLife Stadium. Mandatory Credit: Kyle Terada-USA TODAY Sports
NFL Football - Jacksonville Jaguars vs Baltimore Ravens - NFL International Series - Wembley Stadium, London, Britain - September 24, 2017 Jacksonville Jaguars owner Shahid Khan links arms with players during the national anthems before the match Action Images via Reuters/Andrew Boyers
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NFL Football - Jacksonville Jaguars vs Baltimore Ravens - NFL International Series - Wembley Stadium, London, Britain - September 24, 2017 General view during the national anthems before the match Action Images via Reuters/Andrew Boyers
At the start of the game protestors take a knee in support of the movement started by NFL player Colin Kaepernick, outside Lincoln Financial Field, in South Philadelphia, PA, on September 24, 2017. Similar protest are staged around the nation after US President Donald Trump named Kaepernick a Son of A Bitch at a recent rally. (Photo by Bastiaan Slabbers/NurPhoto via Getty Images)
GLENDALE, AZ - SEPTEMBER 25: Strong safety Tyvon Branch #27 of the Arizona Cardinals links arms with staff and players during the National Anthem before the start of the NFL game against the Dallas Cowboys at the University of Phoenix Stadium on September 25, 2017 in Glendale, Arizona. (Photo by Christian Petersen/Getty Images)
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