FDA announces plan to lower nicotine in cigarettes toward non-addictive levels


The U.S. Food and Drug Administration is aiming to lower nicotine in cigarettes to non-addictive levels.

The agency on Friday announced a regulatory roadmap and shifts as part of a larger attempt to tackle tobacco-related disease and death, saying it "plans to begin a public dialogue about lowering nicotine levels in combustible cigarettes to non-addictive levels through achievable product standards."

"Because nicotine lives at the core of both the problem and the solution to the question of addiction, addressing the addictive levels of nicotine in combustible cigarettes must be part of the FDA's strategy for addressing the devastating addiction crisis that is threatening American families," FDA Commissioner Scott Gottlieb said in a statement. "Our approach to nicotine must be accompanied by a firm foundation of rules and standards for newly regulated products. To be successful, all of these steps must be done in concert and not in isolation."

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Employee at Cloud 10, an e-cigarette store in Simi Valley, CA, demonstrates the type of smoke, with no smell, comes out of an electric cigarette. Sales are Booming at this store.

(Lynne Gilbert via Getty Images

A customer exhales vapor while smoking an electric cigarette at the Betamorph E-Cigs store in Albuquerque, New Mexico, U.S., on Saturday, Dec. 10, 2016. Sales in the U.S. vapor-device market are projected to rise by 21% annually through 2020, based on Euromonitor Passport data.

(Sergio Flores/Bloomberg via Getty Images)

An e-cigarette store in Simi Valley, CA, called Cloud 10, displays various types of electric cigarettes juice flavors for sale. Sales are Booming at this store.

(Lynne Gilbert via Getty Images)

Indonesian teenager exhaling smoke from Electric Cigarettes (e-cigarettes) as seen in Medan, North Sumatra, Indonesia on December 5, 2014 night. Electric cigarettes (e-cigarettes) are increasingly popular in Indonesia, especially among teenagers. In fact, cigarettes are actually more harmful than regular cigarettes with an increasing number of patients with poisoning after using electronic cigarettes and nicotine liquid continues to increase. The World Health Organization (WHO) notes, electronic cigarette brand has been produced in 466, 8,000 taste, spending budget of US $ 3 billion.

(Photo by Ivan Damanik/NurPhoto) 

Gdynia, Poland 29th, Dec. 2015 Polish Ministry of Health plans to ban electronic cigarettes sales to persons under the age of 18, restrictions on advertising and promotion and to introduce to them technical requirements. The new Tobacco Control law will come into force in the 2nd quarter of 2016. Pictured: Lady smokes electronic cigarette.

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Kiradech Aphibarnrat of Thailand smokes an electric cigarette during day two of the World Cup of Golf at Kingston Heath Golf Club on November 25, 2016 in Melbourne, Australia.

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Electric cigarette 'juice' w/various flavors.This is at Cloud 10 in Simi Valley, CA This brand is the most popular at this store. Santa Monica just passed the law no e-cigarettes allowed anywhere. Business is booming at this location.

(Lynne Gilbert via Getty Images

Mitchell Baker who works at the Vapour Place a vaping shop in Bedminster, exhales vapour produced by an e-cigarette on December 30, 2016 in Bristol, England. Recent figures released by the e-cigarette industry has claimed that there as many as 1700 vaping shops across the country, with two new ones opening each day catering for the estimated three million vapers in the UK. The popularity of e-cigarettes has boomed in the last ten years, as it is seen by many as a healthier alternative to traditional cigarettes, however some critics say the devices can carry the same risks as smoking especially as the long term affects are yet to be known.

(Matt Cardy/Getty Images)

E-cigarette merchandise is displayed for sale at the Vapour Place a vaping shop in Bedminster, on December 30, 2016 in Bristol, England. Recent figures released by the e-cigarette industry has claimed that there as many as 1700 vaping shops across the country, with two new ones opening each day catering for the estimated three million vapers in the UK. The popularity of e-cigarettes has boomed in the last ten years, as it is seen by many as a healthier alternative to traditional cigarettes, however some critics say the devices can carry the same risks as smoking especially as the long term affects are yet to be known.

(Photo by Matt Cardy/Getty Images)

A reveller dressed in a Father Christmas costume smokes from an electronic cigarette device as he takes part in Santacon outside Euston Station on December 10, 2016 in London, England. Santacon is an annual parade taking place in cities around the world and sees revellers dressed in Father Christmas costumes take to the streets to spread seasonal cheer.

(Photo by Jack Taylor/Getty Images)

Flavored vape juice bottles are displayed for sale at the Betamorph E-Cigs store in Albuquerque, New Mexico, U.S., on Saturday, Dec. 10, 2016. Sales in the U.S. vapor-device market are projected to rise by 21% annually through 2020, based on Euromonitor Passport data.

(Sergio Flores/Bloomberg via Getty Images)

A woman smokes an electronic cigarette during the Vapexpo 2015 Moscow, at Sokolniki Exhibition Center on December 05, 2015, in Moscow, Russia.

(Photo by Sefa Karacan/Anadolu Agency/Getty Images)

This picture taken on November 19, 2015 shows bottles of concentrated flavors displayed at a vape shop in Kuala Lumpur. Vaping' is soaring in popularity in Malaysia, the largest e-cigarette market in the Asia-Pacific region, but authorities are threatening to ban the habit in for health reasons -- a move that has sparked anger from growing legions of aficionados.

(MOHD RASFAN/AFP/Getty Images)

A man smokes an E-Cigarette in the Vape Lab coffee bar, on August 27, 2014 in London, England. The Department of Health have ruled out the outlawing of 'e-cigs' in enclosed spaces in England, despite calls by WHO, The World Health Organisation to do so. WHO have recommended a ban on indoor smoking of e-cigs as part of tougher regulation of products dangerous to children.

(Photo by Dan Kitwood/Getty Images)

This picture taken on November 19, 2015 shows a worker (R) inspecting a coil, the metal heating element in an e-cigarette that produces vapour from e-juices, at a vape shop in Kuala Lumpur. Vaping' is soaring in popularity in Malaysia, the largest e-cigarette market in the Asia-Pacific region, but authorities are threatening to ban the habit in for health reasons -- a move that has sparked anger from growing legions of aficionados.

(MOHD RASFAN/AFP/Getty Images)

A woman smokes an electronic cigarette during the Vapexpo 2015 Moscow, at Sokolniki Exhibition Center on December 05, 2015, in Moscow, Russia.

(Photo by Sefa Karacan/Anadolu Agency/Getty Images)

A customer smokes an E-Cigarette at Digital Ciggz on January 28, 2015 in San Rafael, California. The California Department of Public Health released a report today that calls E-Cigarettes a health threat and suggests that they should be regulated like regular cigarettes and tobacco products.

(Photo by Justin Sullivan/Getty Images)

E-Cigarettes are sold at the V-Revolution E-Cigarette shop in Covent Garden on August 27, 2014 in London, England. The Department of Health have ruled out the outlawing of 'e-cigs' in enclosed spaces in England, despite calls by WHO, The World Health Organisation to do so. WHO have recommended a ban on indoor smoking of e-cigs as part of tougher regulation of products dangerous to children.

(Photo by Dan Kitwood/Getty Images)

In this photo illustration, a man smokes an E-Cigarette at the V-Revolution E-Cigarette shop in Covent Garden on August 27, 2014 in London, England. The Department of Health have ruled out the outlawing of 'e-cigs' in enclosed spaces in England, despite calls by WHO, The World Health Organisation to do so. WHO have recommended a ban on indoor smoking of e-cigs as part of tougher regulation of products dangerous to children.

(Photo by Dan Kitwood/Getty Images)

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The FDA signaled it will explore how to move traditional cigarette smokers toward alternatives like e-cigarettes, and examine the use of flavored tobacco products that have been said to appeal to teens and children.

The agency also plans to extend a timeline for newer cigar, pipe tobacco and hookah tobacco manufacturers to submit product-review applications until Aug. 8, 2021. A similar submission deadline for e-cigarettes would be pushed back to 2022.

"This action will afford the agency time to explore clear and meaningful measures to make tobacco products less toxic, appealing and addictive," the FDA said in its announcement.

Tobacco use is a leading cause of preventable disease and death nationwide, and is linked to more than 480,000 deaths each year, according to the FDA. Nearly 90 percent of adult smokers began before the age of 18, and almost 2,500 youths smoke their first cigarette each day in the U.S., the agency said.

Gottlieb also said 5.6 million young people will die prematurely later in life from tobacco use if a change isn't made.

"Envisioning a world where cigarettes would no longer create or sustain addiction, and where adults who still need or want nicotine could get it from alternative and less harmful sources needs to be the cornerstone of our efforts – and we believe it's vital that we pursue this common ground," Gottlieb said.

The FDA has had the authority to cut nicotine levels in cigarettes since 2009 but has not done so, according to The Associated Press.

Its announcement Friday reportedly triggered a plunge in traditional cigarette company stocks.

Copyright 2017 U.S. News & World Report

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