Chilling NRA ad paints protesters as violent, calls on police to ‘stop the madness’

An advertisement from the National Rifle Association, or NRA, released on June 12 continues to attract a great deal of attention and criticism, reports Business Insider.

Both liberals and conservatives have expressed outrage over the video ad's apparent call to violence, notes Vox.

In it, Dana Loesch, conservative radio host and NRA spokesperson, characterizes protesters as a violent and dangerous group and calls on police to "stop the madness."

RELATED: States with the toughest gun laws

26 PHOTOS
States with the toughest gun laws
See Gallery
States with the toughest gun laws

24. Indiana

Grade: D-

Source: gunlawscorecard.org

(Photo credit should read KAREN BLEIER/AFP/Getty Images)

T-23. North Carolina

Grade: D-

Source: gunlawscorecard.org

(Chuck Liddy/Raleigh News & Observer/MCT via Getty Images)

T-23. New Hampshire

Grade: D

Source: gunlawscorecard.org

(Photo credit should read DOMINICK REUTER/AFP/Getty Images)

T-21. Virginia

Grade: D

Source: gunlawscorecard.org

(Photo by Jabin Botsford/The Washington Post via Getty Images)

T-21. Ohio

Grade: D

Source: gunlawscorecard.org

(Photo by Spencer Platt/Getty Images)

20. Nebraska

Grade: D

Source: gunlawscorecard.org

(Photo via Getty Images)

19. Wisconsin

Grade: C-

Source: gunlawscorecard.org

(Photo by John Gress/Corbis via Getty Images)

18. Nevada

Grade: C-

Source: gunlawscorecard.org

(Photo via Getty Images)

T-16. Michigan

Grade: C

Source: gunlawscorecard.org

(Photo via Getty Images)

T-16. Iowa

Grade: C

Source: gunlawscorecard.org

(Photo by Luke Sharrett/Bloomberg via Getty Images)

15. Oregon

Grade: C

Source: gunlawscorecard.org

(Photo via REUTERS/Lucy Nicholson)

14. Colorado

Grade: C

Source: gunlawscorecard.org

(Photo via REUTERS/Rick Wilking/File Photo)

13. Pennsylvania

Grade: C

Source: gunlawscorecard.org

(Photo credit should read DOMINICK REUTER/AFP/Getty Images)

12. Minnesota

Grade: C+

Source: gunlawscorecard.org

(Photo via AOL)

11. Delaware

Grade: B

Source: gunlawscorecard.org

(Photo via Getty Images)

10. Washington

Grade: B

Source: gunlawscorecard.org

(Photo via Getty Images)

9. Rhode Island

Grade: B+

Source: gunlawscorecard.org

(Photo by Kenneth C. Zirkel via Getty Images)

8. Illinois

Grade: B+

Source: gunlawscorecard.org

(Photo via REUTERS/Jim Young)

7. Hawaii

Grade: A-

Source: gunlawscorecard.org

(Photo via Getty Images)

T-5. New York

Grade: A-

Source: gunlawscorecard.org

(Photo via REUTERS/Shannon Stapleton)

T-5. Maryland

Grade: A-

Source: gunlawscorecard.org

(Photo credit BRENDAN SMIALOWSKI/AFP/Getty Images)

4. Massachusetts

Grade: A-

Source: gunlawscorecard.org

(Photo via Getty Images)

3. New Jersey

Grade: A-

Source: gunlawscorecard.org

(Photo by Mark Makela for The Washington Post via Getty Images)

2. Connecticut

Grade: A-

Source: gunlawscorecard.org

(Photo via Getty Images)

1. California

Grade: A

Source: gunlawscorecard.org

(Photo credit MARK RALSTON/AFP/Getty Images)

HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

As videos of marches and protests, some peaceful and some not, play, Loesch says, "They use their media to assassinate real news. They use their schools to teach children that their president is another Hitler."

She continues, "All to make them march. Make them protest...To smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding — until the only option left is for the police to do their jobs and stop the madness."

Loesch goes on to suggest, "The only way we stop this, the only way we save our country and our freedom, is to fight this violence of lies with the clenched fist of truth," and closes with, "I'm the National Rifle Association of America. And I'm freedom's safest place."

SEE ALSO: Family believes they are being targeted by ICE agents after shooting

Tamika D. Mallory, organizer of the Women's March, is among the many who has responded unfavorably to the ad.

In an open letter published to Facebook, she writes, in part, "before the Second Amendment was the First Amendment. The advertisement released by the NRA is a direct attack on people of color, progressives and anyone who exercises their First Amendment right to protest...it is unconscionable for a powerful organization like yours to unashamedly peddle an 'us versus them' narrative. You are calling for our grassroots, nonviolent resistance movement to be met with violence."

Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.