Sacramento animal shelter adoptions quadruple after viral advertisement
An overcrowding crisis at a Sacramento animal shelter was avoided thanks to Facebook.
The Front Street Animal Shelter posted a video on Facebook Wednesday as a call for adoptions:
"Our shelter is out of space," the video text read, "as a lifesaving measure, all adoptions will be free in June."
The shelter asked for likes and shares to get the word out -- and the internet delivered. The video received over 140,000 shares and 3.2 million views. According to ABC10, it lead to four times the amount of donations throughout the week.
"Since we started the promo yesterday ... we've had 50 animals either be adopted or reunited with their family," PR coordinator Bobby Mann told ABC10.
This is especially important, as Independence Day is a busy time for Front Street -- and other shelters. "A lot of times because of the fireworks many animals run away from home," Mann explained, "many coming in without identification, so the shelters become inundated with stranded animals."
Thankfully, though, the advertisement helped some animals find forever homes.
Check out these happy animals