New device literally catches purse thieves red handed

With a simple text message, a purse snatcher could be permanently marked.

Created by Ash Be Nimble, a woman-owned fitness apparel company, the Handbag Dyetonator hopes to make it very clear just who is committing crimes against women.

The Malaysian brand took notice of the country's 36% rise in snatch thefts over 2016 and developed a GPS enabled device that can pinpoint the location of a woman's purse within 32 feet.

However, finding the bag itself wasn't good enough. The brand wanted to help bring the thieves to justice.

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The Handbag Dyetonator, disguised as a cute purse accessory, weighs a little over 3 ounces and is about the size of a deck of playing cards. You can get 5 days of standby time with only a 2 hour USB charge.

To mark the thief, a colored dye pack detonates within 5 seconds of being activated by text message and then a brightly colored smoke pack flares for 4 minutes.

The Handbag Dyetonator has a wait list to purchase and is not available to the public yet.

While the initial goal is to identify snatch thieves, as the technology catches on it could also be a theft deterrent.

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