As Easter approaches, children in the UK are looking forward to the annual Cadbury Egg Hunt, which will take place at around 300 National Trust properties.
The year the festivities have been hit by a religious controversy led by the Church of England and the Archbishop of York.
The chocolate giant has been accused of "airbrushing faith" from the annual event after dropping the word Easter. According to the Telegraph, the hunt was previously called an "Easter Egg Trail" but this year it has been renamed the "Great British Egg Hunt".
— Katie Morley (@KatieMorley_) April 4, 2017
Prime Minister Theresa May even weighed in saying the decision to not mention the religious festivity in the title is "absolutely ridiculous".
— ITV News (@itvnews) April 4, 2017
The word "Easter" is in fact mentioned several times on the National Trust webpage for the event. But it doesn't feature on the logo.
Cadbury also pointed out that the word 'Easter' is used several times by both organizations.
..our eggs. We’ve also used it in our marketing for over 100 yrs & continue to do so in our current Easter..2/3
— Cadbury UK (@CadburyUK) March 28, 2017
Many people on Twitter responded with sarcasm and said it was much ado about nothing: