Jared Kushner 'exfoliates' remnants of pre-White House life as former friends cut ties

Signing up to carry out Donald Trump's vision of America has come at a cost to many of the president's closest allies.

Some have found it a constant struggle to balance their reputations and their newfound access to power.

Perhaps no one knows this better than Trump's son-in-law, Jared Kushner.

Kushner, 36, has been described as the most powerful aide to the president of the United States. He and his wife, Trump's oldest daughter Ivanka, moved to Washington, DC, from New York so Kushner could take an unpaid role as one of Trump's senior advisers. On Monday, Trump appointed Kushner as the head of the new White House Office of American Innovation, whose aim is to overhaul government operations using ideas from the business world.

RELATED: Jared Kushner through the years

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UNITED STATES - AUGUST 08: Jared Kushner attends the New York premiere of 'Factotum' at the IFC Center Theater. (Photo by Richard Corkery/NY Daily News Archive via Getty Images)
NEW YORK CITY, NY - JUNE 16: Laura Englander and Jared Kushner attend The Partnership for Public Service's Third Annual Black Tie Gala Honoring John McCain with 'The Theodore Roosevelt Award for the Advancement of Public Service' at Waldorf-Astoria on June 16, 2005 in New York City. (Photo by Jimi Celeste/Patrick McMullan via Getty Images)
Jared Kushner during Miss Potter New York Premiere - Inside Arrivals at DGA Theater in New York City, New York, United States. (Photo by Lawrence Lucier/FilmMagic)
NEW YORK CITY, NY - MAY 8: Mort Zuckerman and Jared Kushner attend TIME Magazine's 100 Most Influential People 2007 at Jazz at Lincoln Center on May 8, 2007 in New York City. (Photo by PATRICK MCMULLAN/Patrick McMullan via Getty Images)
NEW YORK CITY, NY - JUNE 14: (L-R) Jerry Della Famina, Matthew Weiner and Jared Kushner attend AMC Hosts a Special Preview and Discussion of Their Provocative New Series 'MAD MEN' at Michael's on June 14, 2007 in New York City. (Photo by JIMI CELESTE/Patrick McMullan via Getty Images)
Michael Moore and Jared Kushner during 'Sicko' New York City Premiere - Reception at Ziegfeld Theater in New York City, New York, United States. (Photo by Jamie McCarthy/WireImage for The Weinstein Company)
NEW YORK - SEPTEMBER 24: Owner of the New York Observer Jared Kushner arrives at The Metropolitan Opera's Opening Night at Lincoln Center September 24, 2007 in New York City. (Photo by Amy Sussman/Getty Images for Metropolitan Opera)
NEW YORK CITY, NY - SEPTEMBER 9: (L-R) Ivanka Trump, Narciso Rodriguez and Jared Kushner attend Afterparty for the NARCISO RODRIGUEZ Spring/Summer 2008 Collection at Gramercy Park Hotel on September 9, 2007 in New York City. (Photo by JOE SCHILDHORN/Patrick McMullan via Getty Images)
NEW YORK CITY, NY - MARCH 13: vanka Trump (in Elie Saab and Ivanka Trump Fine Jewelry) and Jared Kushner attend The Young Fellows of The Frick Collection, with ELIE SAAB and IVANKA TRUMP Fine Jewelry present a gala 'Un Ballo in Maschera' at The Frick Collection on March 13, 2008 in New York City. (Photo by DAVID X PRUTTING/Patrick McMullan via Getty Images)
BEDMINSTER, NJ - OCTOBER, 25: In this handout image provided by Ivanka Trump and Jared Kushner, Ivanka Trump (R) and Jared Kushner (L) attend their wedding at Trump National Golf Club on October 25, 2009 in Bedminster, New Jersey. (Photo Brian Marcus/Fred Marcus Photography via Getty Images)
�2010 RAMEY PHOTO August 19, 2010 - Porto Cervo - Sardinia Ivanka Trump,the daughter of Ivana and Donald Trump, is spending a few days on holiday with her husband Jared Kushner. CPE/MB (Photo by Philip Ramey/Corbis via Getty Images)
Jared Kushner, Owner of New York Observer and Kai Madison Trump attend the 4th annual Eric Trump Foundation Golf Invitational at the Trump National Golf Club Westchester on September 14, 2010 in Briarcliff Manor, New York.
NEW YORK - NOVEMBER 18: Jared Kushner speaks at the FINCA 25th Anniversary Creating Pathways Out of Poverty event at Capitale Bowery on November 18, 2010 in New York City. (Photo by Joe Corrigan/Getty Images for FINCA)
NEW YORK, NY - MARCH 09: Jared Kushner, Ivanka Trump and Donald Trump attend the COMEDY CENTRAL Roast of Donald Trump at the Hammerstein Ballroom on March 9, 2011 in New York City. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - APRIL 17: Jared Kushner and Ivanka Trump attend the Vanity Fair Party during the 2012 Tribeca Film Festival at the State Supreme Courthouse on April 17, 2012 in New York City. (Photo by Jim Spellman/WireImage)
DORAL, FL - MARCH 07: Jared Kushner, Ivanka Trump and Eric Trump attend the Carolina Herrera Fashion Show with GREY GOOSE Vodka at the Cadillac Championship at Trump National Doral on March 7, 2014 in Doral, Florida. (Photo by John Parra/Getty Images for GREY GOOSE)
BRIARCLIFF MANOR, NY - SEPTEMBER 15: Lara Yunaska and Jared Kushner attend The Eric Trump 8th Annual Golf Tournament at Trump National Golf Club Westchester on September 15, 2014 in Briarcliff Manor, New York. (Photo by Dave Kotinsky/Getty Images)
NEW YORK, NY - MAY 04: Jared Kushner and Ivanka Trump attend the 'China: Through The Looking Glass' Costume Institute Benefit Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City. (Photo by Axelle/Bauer-Griffin/FilmMagic)
NEW YORK, NY - MARCH 26: Ivanka Trump and Jared Kushner are seen on March 26, 2016 in New York City. (Photo by Tal Rubin/GC Images)
NEW YORK, NY - SEPTEMBER 11: Ivanka Trump and husband Jared Kushner attend the men's final between Novack Djokovic of Serbia and Stan Wawrinka of Switzerland at Arthur Ashe Stadium on day 14 of the 2016 US Open at USTA Billie Jean King National Tennis Center on September 11, 2016 in the Queens borough of New York City. (Photo by Jean Catuffe/GC Images)
Ivanka Trump (L) and husband Jared Kushner are seen at a polling station in a school during the 2016 presidential elections on November 8, 2016 in New York. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
(FromL) Ivanka Trump, her husband Jared Kushner and Tiffany Trump smile as Republican presidential elect Donald Trump speaks during election night at the New York Hilton Midtown in New York on November 9, 2016. Trump stunned America and the world Wednesday, riding a wave of populist resentment to defeat Hillary Clinton in the race to become the 45th president of the United States. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
NEW YORK, NY - NOVEMBER 18: Jared Kushner, the son-in-law of President-elect Donald Trump, walks through the lobby of Trump Tower with his wife Ivanka on November 18, 2016 in New York City. President-elect Trump and his transition team are in the process of filling cabinet and other high level positions for the new administration. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - DECEMBER 7: Jared Kushner sits in Vice President-elect Mike Pence's car outside of Trump Tower, December 7, 2016 in New York City. President-elect Donald Trump and his transition team are in the process of filling cabinet and other high level positions for the new administration. (Photo by Drew Angerer/Getty Images)
White House senior advisor Jared Kushner (2nd L) smiles at his wife Ivanka Trump as she is mentioned by Israel's Prime Minister Benjamin Netanyahu during his remarks at the Yad Vashem holocaust memorial in Jerusalem May 23, 2017. REUTERS/Jonathan Ernst
White House senior advisor Jared Kushner arrives to join U.S. President Donald Trump and the rest of the U.S. delegation to meet with Saudi Arabia's King Salman bin Abdulaziz Al Saud at the Royal Court in Riyadh, Saudi Arabia May 20, 2017. REUTERS/Jonathan Ernst
Ivanka Trump, daughter of US President Donald Trump, her husband Jared Kushner, senior adviser to Trump step off Air Force One upon arrival at Rome's Fiumicino Airport on May 23, 2017. Donald Trump arrived in Rome for a high-profile meeting with Pope Francis in what was his first official trip to Europe since becoming US President. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Jared Kushner is seen at the Royal Court after US President Donald Trump received the Order of Abdulaziz al-Saud medal in Riyadh on May 20, 2017. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
BAGHDAD, IRAQ - APRIL 03: In this handout provided by the Department of Defense (DoD), Jared Kushner, Senior Advisor to President Donald J. Trump, speaks with Lt. Gen. Stephen J. Townsend, commander, Combined Joint Task Force -- Operation Inherent Resolve, during a helo ride aboard a CH-47 over Baghdad, Iraq, April 3, 2017. (Photo by Dominique A. Pineiro/DoD via Getty Images)
QAYYARAH WEST, IRAQ - APRIL 04: In this handout provided by the Department of Defense (DoD), Jared Kushner, Senior Advisor to President Donald J. Trump meets with Service Members at a forward operating base near Qayyarah West in Iraq, April 4, 2017. (Photo by Dominique A. Pineiro/DoD via Getty Images)
WASHINGTON, DC - MARCH 17: U.S. President Donald Trump (C) walks along the West Wing colonnade with his daughter Ivanka Trump (L) and his son-in-law and Senior Advisor to the President for Strategic Planning Jared Kushner before he departs the White House March 17, 2017 in Washington, DC. The first family is scheduled to spend the weekend at their Mar-a-Lago Club in Palm Beach, Florida. (Photo by Chip Somodevilla/Getty Images)
Senior Advisor to the President, Jared Kushner (L), walks with his wife Ivanka Trump to board Marine One at the White House in Washington, DC, on March 3, 2017. The two are travelling with US President Donald Trump to Florida. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
U.S. President Donald Trump, center, speaks while Jared Kushner, senior White House advisor, left, and Kenneth Frazier, chairman and chief executive officer of Merck & Co., listen during a meeting with manufacturing executives in the State Dining Room of the White House in Washington, D.C., U.S., on Thursday, Feb. 23, 2017. Trump told some of America's most prominent corporate executives that he intends to put them to work restoring manufacturing jobs and U.S. dominance in trade. Photographer: Olivier Douliery/Bloomberg via Getty Images
WASHINGTON, DC - JANUARY 30: Jared Kushner, senior adviser to President Donald Trump, listens during a meeting with small business leaders in the Roosevelt room at the White House in Washington, DC on Monday, Jan. 30, 2017. (Photo by Jabin Botsford/The Washington Post via Getty Images)
Ivanka Trump and her husband Jared Kushner dance at the Liberty Ball at the Washington DC Convention Center following Donald Trump's inauguration as the 45th President of the United States, in Washington, DC, on January 20, 2017. / AFP / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
WASHINGTON, DC - MAY 09: Ianka Trump (R), Jared Kushner, White House senior advisor to the president for strategic planning and son-in-law to President Donald Trump, and two of their children greet members of the armed forces and their families during an event celebrating National Military Appreciation Month and National Military Spouse Appreciation Day in the Eisenhower Executive Office Building May 9, 2017 in Washington, DC. Vice President Mike Pence hosted about 160 spouses and children of the active duty U.S. military members. (Photo by Chip Somodevilla/Getty Images)
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But so far, Kushner has found himself caught between two worlds, both inside the White House and out.

Within its walls, he is considered a mediator between warring factions — the "Republican populists" like chief strategist Steve Bannon, and the "Democrats," the more left-leaning members of Trump's inner circle. Kushner is considered one of the "Democrats."

But outside, liberals who knew Kushner before his administration role have grown concerned. They are no longer sure where he stands — for Trump's America or theirs — and the uncertainty has fractured relationships.

Business Insider spoke with a number of people who knew Kushner before and during Trump's campaign, as well as people who are close to him now. Their feelings toward Trump's apparent protégé mirrors the polarization of the country.

Trump, they seem to feel, is a black and white issue: You can be for or against his policies.

But Kushner is an uncomfortable swirl of gray.

"The hope was that with Jared, there at least was someone who was smart and thoughtful and potentially doing the right things behind the scenes," one person who previously worked with Kushner told Business Insider.

But people "hate him right now," they continued. "Not just him as a person so much but what he stands for and the fact that he hasn't been able to use his position to do anything meaningful for what we stand for."

Another person who attended Kushner's wedding in 2009 agreed former acquaintances are "seething."

"I'm not planning on being friends," this person said. "I don't think I'm going to be over it. ... I feel really, really upset about what they're doing. I think it's so terrible and so disruptive that I can't get over that. I can't endorse that."

Kushner has seen enough relationships break that he now has a word for it: "Exfoliation."

He is shedding dead relationships like skin cells being scrubbed from a body.

And one particularly bad break-up last July may have inspired it.

A relationship sours

In September 2015, Jared Kushner met startup founder Wiley Cerilli. Kushner approached him about a business he was launching in the hope that Cerilli might agree to run it.

Cerilli declined the offer but told Kushner he wanted to find a way to work with him. He felt Kushner was sharp and had a healthy outlook on life.

That way would be a food delivery startup Cerilli launched that winter. In January 2016, Kushner invested in his seed round — the first money a founder raises from outside investors. Sources familiar with the deal say Kushner's investment was a relatively small amount for a venture capitalist, no more than a few hundred thousand dollars.

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(FromL) Ivanka Trump, her husband Jared Kushner and Tiffany Trump smile as Republican presidential elect Donald Trump speaks during election night at the New York Hilton Midtown in New York on November 9, 2016. Trump stunned America and the world Wednesday, riding a wave of populist resentment to defeat Hillary Clinton in the race to become the 45th president of the United States. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
NEW YORK, NY - JANUARY 19: Ivanka Trump and her husband, Jared Kushner are seen walking in Midtown on January 19, 2017 in New York City. (Photo by Raymond Hall/GC Images)
Ivanka Trump (L) and husband Jared Kushner are seen at a polling station in a school during the 2016 presidential elections on November 8, 2016 in New York. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
NEW YORK, NY - NOVEMBER 18: Jared Kushner, the son-in-law of President-elect Donald Trump, walks through the lobby of Trump Tower with his wife Ivanka on November 18, 2016 in New York City. President-elect Trump and his transition team are in the process of filling cabinet and other high level positions for the new administration. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - SEPTEMBER 11: Jared Kushner and Ivanka Trump seen at USTA Billie Jean King National Tennis Center on September 11, 2016 in the Queens borough of New York City. (Photo by Team GT/GC Images)
NEW YORK, NY - MAY 02: Jared Kushner (L) and Ivanka Trump attend the 'Manus x Machina: Fashion In An Age Of Technology' Costume Institute Gala at Metropolitan Museum of Art on May 2, 2016 in New York City. (Photo by Larry Busacca/Getty Images)
NEW YORK, NY - APRIL 16: Ivanka Trump and Jared Kushner are seen on April 16, 2016 in New York City. (Photo by Team GT/GC Images)
BRIARCLIFF MANOR, NY - SEPTEMBER 21: Jared Kushner and Ivanka Trump attends the 9th Annual Eric Trump Foundation golf invitational at Trump National Golf Club Westchester on September 21, 2015 in Briarcliff Manor City. (Photo by Bobby Bank/WireImage)
BRIARCLIFF MANOR, NY - SEPTEMBER 21: Jared Kushner and Ivanka Trump attend the 9th Annual Eric Trump Foundation Golf Invitational Auction & Dinner at Trump National Golf Club Westchester on September 21, 2015 in Briarcliff Manor, New York. (Photo by Grant Lamos IV/Getty Images)
NEW YORK, NY - JUNE 07: Jared Kushner and Ivanka Trump attend the 2015 Tony Awards at Radio City Music Hall on June 7, 2015 in New York City. (Photo by Walter McBride/WireImage)
NEW YORK, NY - MAY 04: Jared Kushner and Ivanka Trump attend the 'China: Through The Looking Glass' Costume Institute Benefit Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City. (Photo by Larry Busacca/Getty Images)
WASHINGTON, DC - APRIL 25: Jared Kushner (L) and Ivanka Trump attend the 101st Annual White House Correspondents' Association Dinner at the Washington Hilton on April 25, 2015 in Washington, DC. (Photo by Mark Sagliocco/Getty Images)
NEW YORK - APRIL 14: Jared Kushner & Ivanka Trump at the 2015 Tribeca Film Festival Vanity Fair Party held at the State Supreme Courthouse on April 14, 2015 in New York City. PHOTOGRAPH BY Photo Image Press / Barcroft Media (Photo credit should read Photo Image Press / Barcroft Med via Getty Images)
BRIARCLIFF MANOR, NY - SEPTEMBER 15: Jared Kushner and Ivanka Trump attends the 8th Annual Eric Trump Golf Tournament at Trump National Golf Club Westchester on September 15, 2014 in Briarcliff Manor, New York. (Photo by Bobby Bank/WireImage)
NEW YORK, NY - FEBRUARY 11: Ivanka Trump and Jared Kushner are seen on February 11, 2015 in New York City. (Photo by XPX/Star Max/GC Images)
NEW YORK, NY - SEPTEMBER 23: Jared Kushner and Ivanka Trump attend the New York City Ballet 2014 Fall Gala at the David H. Koch Theater at Lincoln Center on September 23, 2014 in New York City. (Photo by Mark Sagliocco/FilmMagic)
NEW YORK, NY - SEPTEMBER 07: Ivanka Trump and Jared Kushner attend the Joan Rivers memorial service at Temple Emanu-El on September 7, 2014 in New York City. (Photo by Kris Connor/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Jared Kushner and Ivanka Trump are seen on the streets of New York�on September 8, 2014 in New York City. (Photo by John Parra/Getty Images)
NEW YORK, NY - MAY 06: Jared Kushner and Ivanka Trump attend the Costume Institute Gala for the 'PUNK: Chaos to Couture' exhibition at the Metropolitan Museum of Art on May 6, 2013 in New York City. (Photo by Karwai Tang/FilmMagic)
NEW YORK, NY - MAY 05: Jared Kushner (L) and Ivanka Trump attend the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Larry Busacca/Getty Images)
NEW YORK, NY - OCTOBER 18: Jared Kushner and Ivanka Trump attend the Turkish Society Annual Dinner Gala at The Plaza Hotel on October 18, 2012 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - MAY 07: Jared Kushner and Ivanka Trump attend the 'Schiaparelli And Prada: Impossible Conversations' Costume Institute Gala at the Metropolitan Museum of Art on May 7, 2012 in New York City. (Photo by Larry Busacca/Getty Images)
Ivanka Trump & Jared Kushner attending the 98th Annual White House Correspondents' Association Dinner at the Washington Hilton on April 28, 2012 in Washington, DC. (Photo by Walter McBride/Corbis via Getty Images)
NEW YORK, NY - DECEMBER 12: Jared Kushner and Ivanka Trump attend Ivanka Trump's Fine Jewelry Boutique opening at on December 12, 2011 in New York City. (Photo by Cindy Ord/Getty Images)
NEW YORK, NY - APRIL 17: Jared Kushner and Ivanka Trump attend the Vanity Fair Party during the 2012 Tribeca Film Festival at the State Supreme Courthouse on April 17, 2012 in New York City. (Photo by Jamie McCarthy/Getty Images)
NEW YORK, NY - NOVEMBER 14: Jared Kushner and Ivanka Trump attend the 8th Annual CFDA/Vogue Fashion Fund Awards at the Skylight SOHO on November 14, 2011 in New York City. (Photo by Charles Eshelman/WireImage)
NEW YORK CITY, NY - SEPTEMBER 20: Jared Kushner and Ivanka Trump attend the 2011 New Yorkers for Children Fall Gala at Cipriani 42nd Street on September 20, 2011 in New York City. (Photo by Jason Binn/WireImage)
BRIARCLIFF MANOR, NY - SEPTEMBER 13: Jared Kushner and Ivanka Trump attends the 5th annual Eric Trump Foundation Golf Invitational at the Trump National Golf Club Westchester on September 13, 2011 in Briarcliff Manor, New York. (Photo by Bobby Bank/WireImage)
NEW YORK, NY - JULY 13: Ivanka Trump (R) and Jared Kushner attend the Cinema Society with Ivanka Trump Jewelry & Diane Von Furstenberg screening of 'Snow Flower And The Secret Fan' at the Tribeca Grand Hotel on July 13, 2011 in New York City. (Photo by Jim Spellman/WireImage)
Ivanka Trump (R) and husband Jared Kushner attend the Comedy Central Roast of Donald Trump at the Hammerstein Ballroom on March 9, 2011 in New York City.
Jared Kushner (L) and Ivanka Trump attend the 2010 Library Lions Benefit at The New York Public Library on November 1, 2010 in New York City.
Ivanka Trump and her husband Jared Kushner attend the 4th annual Eric Trump Foundation Golf Invitational at the Trump National Golf Club Westchester on September 14, 2010 in Briarcliff Manor, New York.
NEW YORK - JUNE 27: Ivanka Trump and Jared Kushner attend the 3rd annual Veuve Clicquot Polo Classic on Governors Island on June 27, 2010 in New York City. (Photo by Joe Kohen/WireImage)
NEW YORK - MAY 03: Jared Kushner and Ivanka Trump attend the Metropolitan Museum of Art's 2010 Costume Institute Ball at The Metropolitan Museum of Art on May 3, 2010 in New York City. (Photo by Bryan Bedder/WireImage for Vogue)
NEW YORK - NOVEMBER 04: Ivanka Trump and her husband Jared Kushner attend Game Six of the 2009 MLB World Series between the New York Yankees and the Philadelphia Phillies at Yankee Stadium on November 4, 2009 in the Bronx borough of New York City. (Photo by Nick Laham/Getty Images)
BEDMINSTER, NJ - OCTOBER, 25: In this handout image provided by Ivanka Trump and Jared Kushner, Ivanka Trump (R) and Jared Kushner (L) attend their wedding at Trump National Golf Club on October 25, 2009 in Bedminster, New Jersey. (Photo Brian Marcus/Fred Marcus Photography via Getty Images)
NEW YORK CITY, NY - MARCH 13: vanka Trump (in Elie Saab and Ivanka Trump Fine Jewelry) and Jared Kushner attend The Young Fellows of The Frick Collection, with ELIE SAAB and IVANKA TRUMP Fine Jewelry present a gala 'Un Ballo in Maschera' at The Frick Collection on March 13, 2008 in New York City. (Photo by DAVID X PRUTTING/Patrick McMullan via Getty Images)
NEW YORK CITY, NY - AUGUST 23: Jared Kushner and Ivanka Trump attend Men's Vogue Dinner in Honor of Roger Federer at Wakiya on August 23, 2007 in New York City. (Photo by BILLY FARRELL/Patrick McMullan via Getty Images)
NEW YORK CITY, NY - MARCH 11: Jared Kushner and Ivanka Trump attend NEW YORK CITY POLICE FOUNDATION 30th Annual Gala at Waldorf Astoria on March 11, 2008 in New York City. (Photo by NEIL RASMUS/Patrick McMullan via Getty Images)
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Over the next few months, the pair didn't talk much. But Cerilli watched as Trump took to the campaign trail and delivered increasingly divisive speeches. He often noticed Kushner photographed by the candidate's side, but he never heard Kushner speak out against what was said.

Cerilli, a life-long liberal, grew increasingly concerned. In June, Trump went on an 11-minute rant about federal judge Gonzalo Curiel, attacking him over his Mexican heritage and saying he could not fairly preside over a case involving Trump University because of Trump's vows to crack down on illegal immigration and build a wall along the Mexican border.

That's when Cerilli, who said he viewed the comments as racist, cracked.

Cerilli consulted a group of CEOs and investors for advice. They encouraged him to rid himself of his Kushner association, if only because it had become a distraction to his business. Also during that time, Trump had become the Republican presidential nominee.

In late July, Cerilli scheduled a phone call. Kushner thought he was getting an ordinary business update.

Instead, he was getting dumped.

'I don't give a shit. Send me the paperwork. I'll sign'

It's not easy to get rid of an investor.

Once early-stage angel investors like Kushner give money to a startup, they own a piece of the company. There are written terms that can make it easier for a founder to divorce a spouse than part with a venture capitalist.

To remove Kushner from his startup financially, Cerilli had to inform his board and other investors of the decision. Then he had to persuade Kushner to sign paperwork that would give away his rights.

Cerilli was nervous to address his concerns with Kushner. He wrote down a script and took notes of Kushner's reaction. Cerilli later sent those notes to his investors so that he could give them an accurate update. Business Insider obtained a copy and confirmed the document's authenticity.

"If you can hear me out for a few minutes," Cerilli said, according to the notes, "then I would be happy to listen to you."

He continued: "A lot has changed in this country since you invested. ... I am personally and now professionally overwhelmed and concerned with the rhetoric and public discourse on a number of fronts with regard to Trump."

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Donald Trump's first 100 days in office, a photo for each day
US President Donald Trump takes the oath of office with his wife Melania and son Barron at his side, during his inauguration at the U.S. Capitol in Washington, U.S., January 20, 2017. REUTERS/Kevin Lamarque TPX IMAGES OF THE DAY
U.S. President Donald Trump waves as he leaves the Central Intelligence Agency (CIA) headquarters after delivering remarks during a visit in Langley, Virginia U.S., January 21, 2017. REUTERS/Carlos Barria TPX IMAGES OF THE DAY
U.S. President Donald Trump shows a letter from former President Barack Obama at a swearing-in ceremony for senior staff at the White House in Washington, DC January 22, 2017. REUTERS/Carlos Barria
U.S. President Donald Trump holds up the executive order on withdrawal from the Trans Pacific Partnership after signing it in the Oval Office of the White House in Washington January 23, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump speaks to reporters while signing an executive order to advance construction of the Keystone XL pipeline at the White House in Washington January 24, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump, left, speaks as U.S. Vice President-elect Mike Pence, center, and John Kelly, secretary of U.S. Homeland Security, stand during a visit to the Department of Homeland Security (DHS) in Washington, D.C. U.S., on Wednesday, Jan. 25, 2017. Trump acted on two of the most fundamental -- and controversial -- elements of his presidential campaign, building a wall on the border with Mexico and greatly tightening restrictions on who can enter the U.S. Photographer: Chip Somodevilla/Pool via Bloomberg
U.S. President Donald Trump speaks briefly to reporters as he arrives aboard Air Force One at Joint Base Andrews, Maryland, U.S. January 26, 2017. REUTERS/Jonathan Ernst
WASHINGTON, DC - JANUARY 27: British Prime Minister Theresa May shakes hands with U.S. President Donald Trump in The Oval Office at The White House on January 27, 2017 in Washington, DC. British Prime Minister Theresa May is on a two-day visit to the United States and will be the first world leader to meet with President Donald Trump. (Photo by Christopher Furlong/Getty Images)
U.S. President Donald Trump, flanked by Chief of Staff Reince Priebus (R), speaks by phone with Russia's President Vladimir Putin in the Oval Office at the White House in Washington, U.S. January 28, 2017. REUTERS/Jonathan Ernst
Activists march to the US Capitol to protest President Donald Trump's executive actions on immigration in Washington January 29, 2017. REUTERS/Aaron P. Bernstein TPX IMAGES OF THE DAY
U.S. President Donald Trump speaks before signing an executive order while surrounded by small business leaders in the Oval Office of the White House in Washington, D.C., U.S., on Monday, Jan. 30, 2017. Trump said he will dramatically reduce regulations overall with this executive action as it requires that for every new federal regulation implemented, two must be rescinded. Photographer: Andrew Harrer/Bloomberg via Getty Images
WASHINGTON, DC - JANUARY 31: (AFP OUT) U.S. President Donald Trump shakes hands with Robert J. Hugin, Executive Chairman, Celgene Corporation, as he meets with representatives from PhRMA, the Pharmaceutical Research and Manufacturers of America in the Roosevelt Room of the White House on January 31, 2017 in Washington, DC. According to its website, PhRMA 'represents the country's leading biopharmaceutical researchers and biotechnology companies.' Kenneth C. Frazier, Chairman and CEO of Merck & Co. looks on from left. (Photo by Ron Sachs - Pool/Getty Images)
Rex Tillerson, U.S. Secretary of State for President Donald Trump, left, speaks as U.S. President Donald Trump listen after the swearing-in ceremony in the Oval Office of the White House in Washington, D.C., U.S., on Wednesday, Feb. 1, 2017. Tillerson won Senate confirmation as secretary of state after lawmakers split mostly along party lines on President Trump's choice of an oilman with no government experience but a career negotiating billions of dollars of energy deals worldwide. Photographer: Michael Reynolds/Pool via Bloomberg
WASHINGTON, DC - FEBRUARY 2: President Trump and Vice President Mike Pence meet with Harley Davidson executives and Union Representatives on the South Lawn of the White House in Washington, DC on Thursday, Feb. 02, 2017. (Photo by Jabin Botsford/The Washington Post via Getty Images)
U.S. President Donald Trump waves as he arrives at West Palm Beach International airport in West Palm Beach, Florida, U.S., February 3, 2017. REUTERS/Carlos Barria
U.S. President Donald Trump and First Lady Melania Trump attend the 60th Annual Red Cross Gala at Mar-a-Lago club in Palm Beach, Florida, U.S., February 4, 2017. REUTERS/Carlos Barria
US President Donald Trump watches the Super Bowl with First Lady Melania Trump (R) and White House Chief of Staff Reince Priebus (L) at Trump International Golf Club Palm Beach in West Palm Beach, Florida on February 5, 2017. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
U.S. President Donald Trump salutes as he arrives at MacDill Air Force Base in Tampa, Florida, U.S., February 6, 2017. REUTERS/Carlos Barria
U.S. President Donald Trump receives a figurine of a sheriff during a meeting with county sheriffs at the White House in Washington, U.S. February 7, 2017. REUTERS/Kevin Lamarque TPX IMAGES OF THE DAY
U.S. President Donald Trump speaks while Brian Krzanich, chief executive officer of Intel Corp., left, listens during a meeting at The White House in Washington, D.C., U.S., on Wednesday, Feb. 8, 2017. Trump defended his power to put limits on who can enter the U.S., saying it shouldn't be challenged in the courts even as a three-judge panel weighs whether to reinstate restrictions on refugees and travelers from seven predominantly Muslim nations. Photographer: Chris Kleponis/Pool via Bloomberg
U.S. President Donald Trump watches as Vice President Mike Pence (R) swears in Jeff Sessions (L) as U.S. Attorney General while his wife Mary Sessions holds the Bible in the Oval Office of the White House in Washington, U.S., February 9, 2017. REUTERS/Kevin Lamarque
Japanese Prime Minister Shinzo Abe is greeted by U.S. President Donald Trump (L) ahead of their joint news conference at the White House in Washington, U.S., February 10, 2017. REUTERS/Joshua Roberts
US President Donald Trump and First Lady Melania Trump pose for photos with Japanese Prime Minister Shinzo Abe and his wife Akke Abe at Trump's Mar-a-Lagoresort in Palm Beach, Florida, on February 11, 2017 prior to dinner. / AFP / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
U.S. President Donald Trump arrives on Air Force One at Joint Base Andrews, Maryland, U.S., February 12, 2017. REUTERS/Carlos Barria
Canadian Prime Minister Justin Trudeau (L) and U.S. President Donald Trump shake hands during a joint news conference at the White House in Washington, U.S., February 13, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump listens to U.S. Secretary of Education Betsy DeVos speak at meeting with teachers and parents at the White House in Washington, U.S., February 14, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump (2ndR) and first lady Melania Trump greet Israeli Prime Minister Benjamin Netanyahu and his wife Sara (L) as they arrive at the South Portico of the White House in Washington, U.S., February 15, 2017.REUTERS/Kevin Lamarque
U.S. President Donald Trump announces Alexander Acosta as his new nominee to lead the Department of Labor during a news conference at the White House in Washington, U.S., February 16, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump walks with his grandchildren Arabella and Joseph to Marine One upon his departure from the White House in Washington, U.S., February 17, 2017. REUTERS/Carlos Barria
U.S. President Donald Trump and first lady Melania Trump acknowledge supporters during a "Make America Great Again" rally at Orlando Melbourne International Airport in Melbourne, Florida, U.S. February 18, 2017. REUTERS/Kevin Lamarque
The motorcade of U.S. President Donald Trump turns into Trump International Golf Club in West Palm Beach, Florida U.S., February 19, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump announces his new National Security Adviser Army Lt. Gen. H.R. McMaster (L) and that acting adviser Keith Kellogg (R) will become the chief of staff of the National Security Council at Trump's Mar-a-Lago estate in Palm Beach, Florida U.S. February 20, 2017. REUTERS/Kevin Lamarque TPX IMAGES OF THE DAY
WASHINGTON, DC - FEBRUARY 21: (AFP OUT) President Donald Trump tours the Smithsonian National Museum of African American History & Culture on February 21, 2017 in Washington, DC. (Photo by Kevin Dietsch - Pool/Getty Images)
Director of the Office of Management and Budget Mick Mulvaney (L) listens to U.S. President Donald Trump speak during a "strategic initiatives" lunch at the White House in Washington, U.S., February 22, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump arrives for a meeting with experts on addressing human trafficking at the White House in Washington, DC, U.S. February 23, 2017. REUTERS/Jonathan Ernst
U.S. President Donald Trump addresses the Conservative Political Action Conference (CPAC) in Oxon Hill, Maryland, U.S. February 24, 2017. REUTERS/Jonathan Ernst
U.S. President Donald Trump leaves after a dinner at Trump International Hotel in Washington, U.S., February 25, 2017. REUTERS/Yuri Gripas
WASHINGTON, DC - FEBRUARY 26: AFP OUT President Donald Trump delivers brief remarks before a toast during the annual Governors' Dinner in the East Room of the White House February 26, 2017 in Washington, DC. Part of the National Governors Association� annual meeting in the nation's capital, the black tie dinner and ball is the first formal event the Trumps will host at the White House since moving in last month. (Photo by Chip Somodevilla/Getty Images)
WASHINGTON, DC - FEBRUARY 27: U.S. President Donald Trump poses with the Historically Black Colleges and Universities in the Oval Office of the White House, on February 27, 2017 in Washington, DC. (Photo by Aude Guerrucci-Pool/Getty Images)
US Vice President Mike Pence (L) and Speaker of the House Paul Ryan (R) applaud as US President Donald J. Trump (C) arrives to deliver his first address to a joint session of Congress from the floor of the House of Representatives in Washington, DC, USA, 28 February 2017. REUTERS/Jim Lo Scalzo
U.S. President Donald Trump looks up while hosting a House and Senate leadership lunch at the White House in Washington, U.S. March 1, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump tours the pre-commissioned U.S. Navy aircraft carrier Gerald R. Ford at Huntington Ingalls Newport News Shipbuilding facilities in Newport News, Virginia, U.S. March 2, 2017. REUTERS/Jonathan Ernst 
U.S. President Donald Trump, joined by U.S. Senator Marco Rubio (from L), U.S. Education Secretary Betsy DeVos and White House advisor Jared Kushner, thanks fourth-grade students for the "Happy Birthday Florida" card they gave him as he visits their classroom at Saint Andrew Catholic School in Orlando, Florida, U.S. March 3, 2017. REUTERS/Jonathan Ernst
WEST PALM BEACH, FL - MARCH 04: US President Donald Trump waves from his vehicle as he stops while being driven past supporters near his Mar-a-Lago resort home on March 4, 2017 in West Palm Beach, Florida. President Trump spent part of the weekend at the house. (Photo by Joe Raedle/Getty Images)
WASHINGTON, DC - MARCH 05: President Donald J. Trump walks across the South Lawn towards the White House on March 5, 2017 in Washington, DC. Trump is returning from a weekend at his Mar-a-Lago club in Palm Beach. Florida. (Photo by Erik S. Lesser-Pool/Getty Images)
U.S. Secretary of State Rex Tillerson (L) and U.S. Attorney General Jeff Sessions stand together after speaking on issues related to visas and travel after U.S. President Donald Trump signed a new travel ban order in Washington, U.S., March 6, 2017. REUTERS/Kevin Lamarque
Beside a painting of Hillary Clinton, U.S. President Donald Trump makes a surprise appearance in front of a tour group at the White House in Washington, U.S. March 7, 2017. REUTERS/Kevin Lamarque
WASHINGTON, DC - MARCH 8: First Lady Melania Trump arrives at a luncheon she was hosting to mark International Women's Day in the State Dining Room at the White House in Washington, DC on Wednesday, March. 08, 2017. (Photo by Jabin Botsford/The Washington Post via Getty Images)
WASHINGTON, DC - MARCH 09: US President Donald Trump greets Dorothy Savarese, CEO of Cape Cod Five Mutual Company, during a National Economic Council listening session with the CEOs of small and community banks, in the Roosevelt Room at the White House on March 9, 2017 in Washington, D.C. (Photo by Kevin Dietsch-Pool/Getty Images)
U.S. President Donald Trump talks with Representative Greg Walden (R-OR) during a healthcare meeting with key House Committee Chairmen at the White House in Washington, U.S., March 10, 2017. REUTERS/Carlos Barria
POTOMAC FALLS, VA - MARCH 11: President Donald Trump has a working lunch with staff and cabinet members and significant others at his golf course, Trump National on March 11, 2017 in Potomac Falls, Virginia. (Photo by Pete Marovich-Pool/Getty Images)
A boy looks at a man dressed in the likeness of U.S. President Donald Trump as ultra Orthodox Jewish men dressed in Purim costumes take part in the reading from the Book of Esther ceremony performed on the Jewish holiday of Purim, a celebration of the Jews' salvation from genocide in ancient Persia, as recounted in the Book of Esther, in Jerusalem March 12, 2017. REUTERS/Ammar Awad
U.S. President Donald Trump is applauded by his cabinet as he signs an executive order entitled "Comprehensive Plan for Reorganizing the Executive Branch" in the Oval Office at the White House in Washington, U.S. March 13, 2017. REUTERS/Jonathan Ernst
U.S. President Donald Trump and Saudi Deputy Crown Prince and Minister of Defense Mohammed bin Salman enter the State Dining Room of the White House in Washington, U.S., March 14, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump takes the stage for a rally at Municipal Auditorium in Nashville, Tennessee, U.S. March 15, 2017. REUTERS/Jonathan Ernst
Ireland's Prime Minister Enda Kenny (R) presents a traditional gift of a bowl of shamrocks to U.S. President Donald Trump during a St. Patrick's Day reception at the White House in Washington, U.S. March 16, 2017. REUTERS/Jonathan Ernst
German Chancellor Angela Merkel (L) and U.S. President Donald Trump walk to a joint news conference in the East Room of the White House in Washington, U.S., March 17, 2017. REUTERS/Joshua Roberts
The motorcade of U.S. President Donald Trump makes its way to Trump International Golf Club in West Palm Beach, Florida, U.S., March 18, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump speaks to reporters with New England Patriots owner Robert Kraft at his side aboard Air Force One as he departs West Palm Beach, Florida, U.S., to return to Washington March 19, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump walks on the South Lawn of the White House to board Marine One before departing to Louisville, Kentucky, in Washington U.S., March 20, 2017. REUTERS/Carlos Barria
U.S. President Donald Trump receives a NASA jacket during a signing ceremony for S442, the NASA transition authorization act, in the Oval Office of the White House in Washington, U.S., March 21, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump attends a meeting with the Congressional Black Caucus Executive Committee at the White House in Washington, DC, U.S., March 22, 2017. REUTERS/Carlos Barria
U.S. President Donald Trump reacts as he sits on a truck while he welcomes truckers and CEOs to attend a meeting regarding healthcare at the White House in Washington, U.S., March 23, 2017. REUTERS/Carlos Barria TPX IMAGES OF THE DAY
WASHINGTON, DC - MARCH 24: U.S. President Donald Trump meets with Medal of Honor recipients in the Oval Office of the White House on March 24, 2017 in Washington, DC. The meeting with decorated war heroes took place on Medal of Honor Day (Photo by Olivier Douliery-Pool/Getty Images)
U.S. President Donald Trump leaves after a dinner at Trump International Hotel in Washington, U.S., March 25, 2017. REUTERS/Yuri Gripas
Security personnel stand watch as U.S. President Donald Trump's motorcade arrives at the Trump National Golf Club in Potomac Falls, Virginia, U.S., March 26, 2017. REUTERS/Joshua Roberts
Interior Secretary Ryan Zinke (C) receives a pen after U.S. President Donald Trump signed H.J. Res. 57, in the Roosevelt room of the White House in Washington, U.S., March 27, 2017. REUTERS/Carlos Barria
U.S. President Donald Trump holds up an executive order on "energy independence," eliminating Obama-era climate change regulations, during a signing ceremony at the Environmental Protection Agency (EPA) headquarters in Washington, U.S., March 28, 2017. REUTERS/Carlos Barria
US President Donald Trump jokes with New Jersey Governor Chris Christie during a meeting about opioid and drug abuse in the Roosevelt Room at the White House in Washington, DC, on March 29, 2017. / AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
US President Donald Trump shakes hands with Danish Prime Minister Lars Lokke Rasmussen at the White House in Washington, DC, March 30, 2017. / AFP PHOTO / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
U.S. President Donald Trump leaves after speaking at a schedule signing ceremony of executive orders on trade as Vice President Mike Pence (C) reacts at the Oval Office of the White House in Washington, U.S., March 31, 2017. REUTERS/Carlos Barria
TOPSHOT - People wearing masks of US President Donald Trump take part in the 32nd Annual April Fools Day Parade in New York on April 1, 2017. The theme for this years parade is MAKE RUSSIA GREAT AGAIN! The Grand Marshall will be a Donald Trump look-alike. The full parade was actually a April Fools' prank. / AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
The motorcade of US President Donald Trump arrives at Trump National Golf Club in Potomac Falls, Virginia, April 2, 2017. / AFP PHOTO / SAUL LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
WASHINGTON, USA - APRIL 03 : (----EDITORIAL USE ONLY MANDATORY CREDIT - 'PRESIDENCY OF EGYPT / HANDOUT' - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS----) U.S. President Donald Trump meets Egyptian President Abdel Fattah el-Sisi (R) at the White House in Washington, United States on April 3, 2017. (Photo by Presidency of Egypt / Handout/Anadolu Agency/Getty Images)
U.S. President Donald Trump holds up a chart showing the complexity of regulations as he speaks at the 2017 North America?s Building Trades Unions National Legislative Conference in Washington, U.S., April 4, 2017. REUTERS/Joshua Roberts
U.S. President Donald Trump (L) and first lady Melania Trump (2ndL) welcome Jordan?s King Abdullah (R) and Queen Rania at the White House in Washington, U.S., April 5, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump and First Lady Melania Trump welcome Chinese President Xi Jinping and first lady Peng Liyuan at Mar-a-Lago estate in Palm Beach, Florida, U.S., April 6, 2017. REUTERS/Carlos Barria 
U.S. President Donald Trump and China's President Xi Jinping chat as they walk along the front patio of the Mar-a-Lago estate after a bilateral meeting in Palm Beach, Florida, U.S., April 7, 2017. REUTERS/Carlos Barria
US President Donald Trump looks out the window as he departs the Mar-a-Lago estate in Palm Beach, Florida, April 8, 2017. / AFP PHOTO / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
Marine One carrying U.S. President Donald Trump prepares to land on South Lawn of the White House in Washington, U.S., April 9, 2017. REUTERS/Joshua Roberts
US President Donald Trump claps for Neil Gorsuch after he took the judicial oath during a ceremony in the Rose Garden of the White House April 10, 2017 in Washington, DC. / AFP PHOTO / Brendan Smialowski (Photo credit should read BRENDAN SMIALOWSKI/AFP/Getty Images)
U.S. President Donald Trump, center, speaks during a strategic and policy discussion with executives at the White House in Washington, D.C., U.S., on Tuesday, April 11, 2017. The Trump administration has been hobbled by botched policy roll-outs and an early failure on another signature promise -- health-care reform -- and it remains to be seen whether Trump's infrastructure pledges can translate to a permanent boost for business. Photographer: Olivier Douliery/Pool via Bloomberg
U.S. President Donald Trump (R) addresses a joint news conference with NATO Secretary General Jens Stoltenberg in the East Room at the White House in Washington, U.S., April 12, 2017. REUTERS/Jonathan Ernst 
WEST PALM BEACH, FL - APRIL 13: US President Donald Trump arrives on Air Force One at the Palm Beach International Airport to spend Easter weekend at Mar-a-Lago resort on April 13, 2017 in West Palm Beach, Florida. President Trump has made numerous trips to his Florida home and according to reports has cost over an estimated $20 million in his first 80 days in office. (Photo by Joe Raedle/Getty Images)
Supporters of U.S. President Donald Trump drive outside the Mar-a-Lago estate in Palm Beach, Florida, U.S., April 14, 2017. Picture taken April 14, 2017. REUTERS/Yuri Gripas
Protestors take part in the 'Tax March' to call on US President Donald Trump to release his tax records on April 15, 2017 in Washington, DC. / AFP PHOTO / Mandel Ngan (Photo credit should read MANDEL NGAN/AFP/Getty Images)
U.S. President Donald Trump and his son Barron board Air Force One at Palm Beach International Airport in West Palm Beach, Florida, U.S. after Easter weekend, April 16, 2017. REUTERS/Yuri Gripas
U.S. President Donald Trump and his son Donald Trump, Jr., watch children roll Easter Eggs at 139th annual White House Easter Egg Roll on the South Lawn of the White House in Washington, U.S., April 17, 2017. REUTERS/Joshua Roberts
U.S. President Donald Trump speaks before signing an executive order directing federal agencies to recommend changes to a temporary visa program used to bring foreign workers to the United States to fill high-skilled jobs during a visit to the world headquarters of Snap-On Inc, a tool manufacturer, in Kenosha, Wisconsin, U.S., April 18, 2017. REUTERS/Kevin Lamarque TPX IMAGES OF THE DAY
U.S. President Donald Trump holds up a New England Patriots jersey as Head Coach Bill Belichick (L) watches during an event honoring the Super Bowl champion New England Patriots at the White House in Washington, U.S., April 19, 2017. REUTERS/Joshua Roberts
US President Donald Trump shakes hands with Italian Prime Minister Paolo Gentiloni (R) during a press conference in the East Room at the White House in Washington, DC, April 20, 2017. / AFP PHOTO / SAUL LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
U.S. President Donald Trump shakes hands with Aya Hijazi, an Egyptian-American woman detained in Egypt for nearly three years on human trafficking charges, after she was flown back to the United States on Thursday, in the Oval Office of the White House in Washington, U.S., April 21, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump awards a Purple Heart to Army Sgt First Class Alvaro Barrientos at Walter Reed National Military Medical Center in Bethesda, Maryland, U.S., April 22, 2017. REUTERS/Yuri Gripas
Guests watch a video of U.S. President Donald Trump as he addresses the 15th Plenary Assembly of the World Jewish Congress in New York City, U.S., April 23, 2017. REUTERS/Brendan McDermid
With U.S. Ambassador to the United Nations Nikki Haley at his side, U.S. President Donald Trump hosts a working lunch with ambassadors of countries on the UN Security Council at the White House in Washington, U.S., April 24, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump delivers the keynote address at the U.S. Holocaust Memorial Museum's "Days of Remembrance" ceremony in the Capitol Rotunda in Washington, U.S, April 25, 2017. REUTERS/Yuri Gripas
Sydney Chaffee receives the 2017 National Teacher of the Year award from U.S. President Donald Trump during an event at the Oval Office of the White House in Washington, U.S., April 26, 2017. REUTERS/Carlos Barria
U.S. President Donald Trump looks out a window of the Oval Office following an interview with Reuters at the White House in Washington, U.S., April 27, 2017. REUTERS/Carlos Barria
U.S. President Donald Trump arrives onstage to deliver remarks at the National Rifle Association (NRA) Leadership Forum at the Georgia World Congress Center in Atlanta, Georgia, U.S., April 28, 2017. REUTERS/Jonathan Ernst
People cheer as U.S. President Donald Trump appears on stage at a rally in Harrisburg, Pennsylvania, U.S. April 29, 2017. REUTERS/Carlo Allegri
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Cerilli said that even if Kushner didn't agree with offensive comments Trump had made, he found his silence unacceptable.

"Your involvement is something that is not incredibly clear to me, but what is is your unwillingness to speak out against it," Cerilli said. "This is not a conversation about what he or you believe, or what he and you do and feel behind closed doors. This is about what he says and does publicly, and what is not said and done publicly by you."

This is about what he says and does publicly, and what is not said and done publicly by you.

Cerilli said that while he once felt his and Kushner's values were aligned, that no longer seemed to be the case.

"You seem like a good person. A smart person," he said. "I am not saying that you are a bad person, or that the way you act is wrong. I am saying that I don't agree with it, and me, [my cofounder], our team, and our investors ... would like to give you your money back."

Kushner listened until Cerilli was finished. He told him the call came as a shock — and that it was "cowardly."

Then, according to Cerilli's notes of the call, Kushner unleashed.

He conveyed that the process of campaigning with Trump had "allowed him to exfoliate" people he once considered friends. "I am seeing which friendships break in the wind," he said, according to the document.

"We live in a world and time that are interesting. There are a lot of issues that need to be discussed," he added.

He told Cerilli he was doing what he thought was right, with "complicated facets," and that he was "navigating it appropriately."

Cerilli's decision to distance himself, Kushner said, was a "childish thing." He questioned Cerilli's character, describing his messaging as "somewhere between incredibly immature and incredibly intolerant." The decision to oust Kushner seemed emotional, not based on facts. He questioned whether Cerilli knew about his actual involvement in Trump's campaign or where he stood on key issues.

"You clearly don't have the depth to take on a big challenge when something like this bothers you," Kushner said, "and so clearly your team doesn't either."

After a few minutes, Kushner concluded: "I don't give a shit. Send me the paperwork. I'll sign."

Who is Jared Kushner?

Those who know Kushner say he never intended to go into politics. His heavy involvement, these sources told Business Insider, spiraled from the fact that Trump ran a non-traditional campaign with few experienced advisers, often relying on people close to him like Kushner for guidance.

But now that he's involved, former friends wonder who's changed more: Trump or Kushner?

Kushner and Ivanka have stayed relatively quiet during some of Trump's most controversial moments, which has fed critics' frustration. A recent "Saturday Night Live" skit summed up the sentiment. It was of a spoof ad for a perfume called "Complicit," starring Scarlett Johansson as Ivanka Trump. The tagline?

"The fragrance for the woman who could stop all of this but won't. Also available in a cologne for Jared."

Kushner's allies have two responses to those who fear he's making a Faustian bargain in exchange for power: He isn't the president. And look harder.

A source familiar with Kushner's White House role says he did not go to Washington to focus on some of the more controversial Trump policies, like healthcare or the ban on immigration from several majority-Muslim countries. Instead, he is focused on issues like creating peace in the Middle East. But that doesn't mean Kushner hasn't inserted himself when he feels it's necessary.

Kushner, this person said, was instrumental in killing an executive order that would have affected the LGBT community. They also say he was the force that pushed the administration to remove Iraq from the second iteration of the travel ban.

Other Trump associates have faced tremendous criticism, too. SpaceX and Tesla founder Elon Musk, who is a member of Trump's economic advisory council, acknowledged on Twitter that the blowback has been difficult to deal with. Travis Kalanick, the CEO of Uber, couldn't take the heat and resigned from Trump's council.

"Activists should be pushing for more moderates to advise the President, not fewer," Musk tweeted. "How could having only extremists advise him possibly be good?"

But once you've associated yourself with Trump, the only way to win might be to lose.

As one Kushner defender put it: "If you're doing well in politics, only 45% of people hate you."

NOW WATCH: Watch Trump surprise the first White House tour group

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