Reason we avoid news we don't like revealed

By Djenane Beaulieu, Buzz60

A new study shows that most people who read the news tend to ignore stories they do not want to see.

Well that's no surprise with all the controversies of the Trump Era.

This is according to a study done by Chartbeat which many news outlets use to keep track of their viewers and traffic.

See more on the news:

14 PHOTOS
Newspaper front pages across the world ahead of inauguration
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Newspaper front pages across the world ahead of inauguration

The New York Times

(Courtesy The New York Times)

The Wall Street Journal

(Courtesy The Wall Street Journal)

New York Post and New York Daily News

(Courtesy New York post and New York Daily News)

The Washington Post

(Courtesy the Washington Post)

Houston Chronicle

(Courtesy Houston Chronicle)

The Virginian-Pilot

(Courtesy The Virginian-Pilot)

Cape Times (Cape Town, South Africa)

(Courtesy Cape Times)

Toronto Star 

(Courtesy Toronto Star)

de Volkskrant (Netherlands)

(Photo courtesy de Volkskrant)

Buenos Aires Herald

(Courtesy Buenos Aires Herald)

The Guardian

(Courtesy The Guardian)

A Kenyan man reads a local newspaper pullout on American President Barack Obama and President-elect Donald Trump, on January 20, 2017 in the streets of Nairobi. Donald J. Trump was elected as the President of the United States on November 8, 2016, and will take the oath of office on January 20, 2017, to formally become the 45th President of the United States. / AFP / SIMON MAINA (Photo credit should read SIMON MAINA/AFP/Getty Images)
A Kenyan man reads a local newspaper pullout depicting American President Barack Obama and the president-elect (unseen) on January 20, 2017 in the streets of Nairobi. Donald J. Trump was elected as the President of the United States on November 8, 2016, and will take the oath of office on January 20, 2017, to formally become the 45th President of the United States. / AFP / SIMON MAINA (Photo credit should read SIMON MAINA/AFP/Getty Images)
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Researchers saw the number of news articles published and how much time readers would spend on those articles.

Turns out that, just like supply and demand, while the supply of news was consistent, the demand of readers was pretty inconsistent.

For example, news outlets that had more conservative readers and published reports about the false claim President Trump made about having the largest inauguration crowd found that the majority of their conservative readers spent very little time reading it while liberal readers couldn't get enough of it.

One reason could be how the news is promoted through headlines on either their websites or social media because just a few characters on news headlines goes a long way since they're the first to capture any viewer's attention.

But one very simple explanation lies within us, psychologically speaking.

Let's face it: we don't like to hear bad news!

No one wants to see their grade after taking a very difficult exam or check the balance on their bank account after a huge spending binge or even read news about our favorite sports team's big loss.

What we don't know, won't hurt us...in some cases.

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