President Trump has made a habit of branding news reports he doesn't care for as 'fake.'
On Thursday morning, Mika Brzezinski of MSNBC's 'Morning Joe' fired a shot back, calling Trump's term "a fake presidency."
Prior to that statement, she and co-host Joe Scarborough went through a list of statements coming from the White House that have reportedly been inconsistent or untrue.
Brzezinski commented, "You have Kellyanne spreading alternative facts, saying things that aren't true...you have Miller describing the powers of the presidency in an incorrect, inappropriate and lying fashion."
Soon after, she noted, "It's a fake presidency."
That same morning, Trump fired off a series of tweets condemning the media and characterizing its reporting as fraudulent.
One read, "FAKE NEWS media, which makes up stories and 'sources,' is far more effective than the discredited Democrats – but they are fading fast!"
That was soon followed by, "The Democrats had to come up with a story as to why they lost the election, and so badly (306), so they made up a story – RUSSIA. Fake news!"
RELATED: Photos of Mika Brzezinski
Mika Brzezinski, Morning Joe
Mika Brzezinski, Morning Joe
NEW YORK, NY - APRIL 25: (EXCLUSIVE COVERAGE) Mika Brzezinski (L) and Arianna Huffington attend THRIVE: A Third Metric Live Event at New York City Center on April 25, 2014 in New York City. (Photo by D Dipasupil/Getty Images)
NEW YORK, NY - APRIL 24: Host Mika Brzezinski speaks on stage during the Women In The World Summit held in New York on April 24, 2015 in New York City. (Photo by Andrew Toth/Getty Images)
Joe Scarborough and Mika Brzezinski arrive at the White House Correspondents' Association (WHCA) annual dinner in Washington, DC, on April 25, 2015. AFP PHOTO/NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
NEW YORK, NY - SEPTEMBER 30: Mika Brzezinski speaks at the 25th Anniversary Adweek Brand Genius Gala at Cipriani 25 Broadway on September 30, 2014 in New York City. (Photo by Eugene Gologursky/Getty Images for Adweek)
WASHINGTON, DC - OCTOBER 16: Mika Brzezinski and founder of Spanx Sara Blakely speak onstage at the FORTUNE Most Powerful Women Summit on October 16, 2013 in Washington, DC. (Photo by Paul Morigi/Getty Images for FORTUNE)
NEW YORK, NY - APRIL 11: Mika Brzezinski and Joe Scarborough attend the Hollywood Reporter celebration of 'The 35 Most Powerful People in Media' at the Four Season Grill Room on April 11, 2012 in New York City. (Photo by Stephen Lovekin/Getty Images)
PASADENA, CA - JANUARY 07: (L-R) Host Joe Scarborough and co-host Mika Brzezinski speak onstage during the 'Morning Joe' panel during the NBCUniversal portion of the 2012 Winter TCA Tour at The Langham Huntington Hotel and Spa on January 7, 2012 in Pasadena, California. (Photo by Frederick M. Brown/Getty Images)
NEW YORK, NY - APRIL 11: Journalist Mika Brzezinski and TV personality Hoda Kotb attend the Hollywood Reporter celebration of 'The 35 Most Powerful People in Media' at the Four Season Grill Room on April 11, 2012 in New York City. (Photo by Larry Busacca/Getty Images)
NEW YORK - SEPTEMBER 23: Mika Brzezinski attends the 5th annual Moves Power Women Awards at The Carlton on September 23, 2008 in New York City. (Photo by Andrew H. Walker/Getty Images)