Man found dead with zip-ties around neck inside NYC jewelry store

TRIBECA, Manhattan (WPIX) -– A man was found dead with zip-ties around his neck inside his TriBeCa jewelry store, NYPD sources said Thursday.

The grisly discovery was made around 6 p.m. Wednesday at the family-owned World of Gold N Diamond, on the corner of Church and Duane streets, police said.

Police went to the cash-for-gold shop after the victim's brother had not seen him for two days and reported him as missing, according to cops.

The brother used a key to let police into the store, which was locked. Customers tell PIX11 the door is usually locked, and people must be buzzed in.

Upon arrival, officers found 43-year-old Omid Gholian inside the facility bathroom with two zip-ties around his neck and blood on the floor, sources said. EMS responded to the location and pronounced him dead at the scene.

Photos from the scene:

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While the cause has yet to be determined by the medical examiner, investigators believe the death was not natural.

Investigators are working to gain access to a safe inside the business, and do not yet know if anything was stolen.

Customers on Thursday were stunned by Gholian's death, and described him as a kind person.

"I saw him twice this week I was shocked when I heard. He's a really good guy," customer Lewis Cotrone said. "He was a really good guy, family man and had some nice conversations with him."

Another customer, Vernis Graham, said his heart goes out to Gholian's family.

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