On Thursday morning, Kellyanne Conway used part of her time on Fox & Friends to promote Ivanka Trump's fashion line.
White House press secretary Sean Spicer has since revealed that Conway "has been counseled" on the matter.
Conway's comments on the morning program, which she participated in remotely, included, "go buy Ivanka's stuff," and the lengthier endorsement, "This is just wonderful line. I own some of it...I'm going to give a free commercial here. Go buy it today, everybody. You can find it online."
RELATED: Ivanka Trump through the years
Conway was sitting in the White House press briefing room at the time.
The segment set off a flurry of comments about potential ethics violations.
ABC News reports House Oversight Committee Chairman Jason Chaffetz (R-Utah) weighed in on the issue as well, saying Conway's comments were, "clearly over the line."
Conway's endorsement comes one day after President Trump took to Twitter to blast Nordstrom for ending its relationship with the Ivanka Trump brand.
He wrote, "My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!"
The department store has stated that the decision was just business.
A spokesperson for Nordstrom told Business Insider, "Each year we cut about 10% [of brands carried] and refresh our assortment with about the same amount. In this case, based on the brand's performance we've decided not to buy it for this season."