On Thursday morning, Kellyanne Conway used part of her time on Fox & Friends to promote Ivanka Trump's fashion line.
White House press secretary Sean Spicer has since revealed that Conway "has been counseled" on the matter.
Conway's comments on the morning program, which she participated in remotely, included, "go buy Ivanka's stuff," and the lengthier endorsement, "This is just wonderful line. I own some of it...I'm going to give a free commercial here. Go buy it today, everybody. You can find it online."
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Ivanka Trump through the years
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Donald Trump and Daughter Ivanka Trump at the Plaza Hotel in New York City, New York (Photo by Ron Galella/WireImage)
Donald Trump and Daughter Ivanka during Grand Opening of The Harley Davidson Cafe at Harley Davidson Cafe in New York City, New York, United States. (Photo by Ron Galella/WireImage)
Fabio, Ivanka Trump, Ivana Trump, Eric Trump, and Riccardo Mazzucchelli (Photo by Ron Galella/WireImage)
Ivanka Trump (Photo by Ron Galella, Ltd./WireImage)
Donald Trump, Robert Trump, and Ivanka Trump during Donald Trump 50th Birthday Party at Trump Tower in New York City, New York, United States. (Photo by Ron Galella/WireImage)
Low-angle portrait of American businessman Donald Trump and his daughter, Ivanka, as they pose together under a tent at the Mercedes Benz Polo Match, Bridgehampton, New York, 1997. (Photo by Rose Hartman/Getty Images)
UNITED STATES - NOVEMBER 05: Ivanka Trump backstage on cell phone at the Jill Stuart Fashion Show at Chelsea Piers. (Photo by Richard Corkery/NY Daily News Archive via Getty Images)
Ivanka Trump during Valentine's Day And Birthday Party For Ivanka Trump at Chaos in New York City, New York, United States. (Photo by Ron Galella/WireImage)
Ivana Trump and Ivanka Trump (Photo by Ron Galella/WireImage)
ASCOT, UNITED KINGDOM - JUNE 21: Ivana And Ivanka Trump At Ascot Races In Berkshire (Photo by Tim Graham/Getty Images)
395848 01: *** EXCLUSIVE *** (ITALY OUT) Super model Ivanka Trump walking her dog Tyler on Madison Avenue October 14, 2001 in New York City. (Photo by Arnaldo Magnani/Getty Images)
UNITED STATES - APRIL 08: Ivanka Trump at the World Premiere of 'The Sweetest Thing' starring Cameron Diaz, Christina Applegate, Selma Blair, Jason Bateman and Parker Posey in New York, United States on April 08, 2002. (Photo by David LEFRANC/Gamma-Rapho via Getty Images)
NEW YORK - JUNE 23: Ivanka Trump, wearing a Douglas Hannant gown, poses for a portrait June 23, 2002 in New York City. (Photo by Richard Greene/Getty Images)
Ivanka Trump and Ivana Trump (Photo by Djamilla Rosa Cochran/WireImage)
Director/producer Jamie Johnson and Ivanka Trump during 2003 Sundance Film Festival - 'Born Rich' Outdoor Portraits at Main Street Park City in Park City, Utah, United States. (Photo by Randall Michelson/WireImage)
Ivanka Trump during 2003 Park City - The Village at The Lift at The Village at The Lift in Park City, Utah, United States. (Photo by L. Busacca/WireImage)
Ivanka Trump during Born Rich - New York Premiere at The Screening Room in New York City, New York, United States. (Photo by Jim Spellman/WireImage)
NEW YORK - APRIL 26: (U.S. TABLOIDS AND HOLLYWOOD REPORTER OUT) Ivanka Trump attends the 'Dangerous Liasons: The Art of Seduction' The Metropolitan Museums Costume Institute Benefit Gala April 26, 2004 in New York City. (Photo by Peter Kramer/Getty Images)
NEW YORK - NOVEMBER 10: Socialite Ivanka Trump and guest attend The Paris Review Foundation Presents Fall Revel Honoring William Styron at Cipriani November 10, 2004 in New York City. (Photo by Evan Agostini/Getty Images)
Ivanka Trump during American Museum of Natural History Annual Winter Dance at American Museum of Natural History in New York City, New York, United States. (Photo by Lawrence Lucier/FilmMagic)
Vanessa Trump, Donald Trump Jr. and Ivanka Trump (Photo by Mychal Watts/WireImage)
Ivanka Trump during Olympus Fashion Week Fall 2006 - Carolina Herrera - Front Row and Backstage at Bryant Park in New York City, New York, United States. (Photo by Dimitrios Kambouris/WireImage)
Ivanka Trump during The Cinema Society and The Wall Street Journal Weekend Edition Host a Screening of 'Babel' at Tribeca Grand Screening Room in New York City, New York, United States. (Photo by Jason Kempin/FilmMagic)
Ivanka Trump (Photo by John Sciulli/WireImage)
PALM BEACH, FL - JANUARY 27: Junior Chairwoman, Ivanka Trump attends the 50th Annual International Red Cross Ball at Mar A Lago on January 27, 2007 in Palm Beach, Florida. (Photo by Larry Marano/Getty Images)
NEW YORK - FEBRUARY 13: Ivanka Trump attends The American Museum of Natural History's Annual Winter Dance on February 13, 2007 in New York City. (Photo by Andrew H. Walker/Getty Images)
NEW YORK - MAY 07: Ivanka Trump attends the Metropolitan Museum of Art Costume Institute Benefit Gala 'Poiret: King Of Fashion' at the Metropolitan Museum of Art on May 7, 2007 in New York City. (Photo by Peter Kramer/Getty Images)
NEW YORK CITY - MARCH 4: Real Estate developer Ivanka Trump walks in stunning style to the Regis and Kelly Show at ABC Studios on the Upper West Side on March 4, 2008 in New York City, New York. The daughter of billionaire Donald Trump and Ivana Trump looked very chic as she walked through New York City. (Photos by Christopher Peterson/BuzzFoto.com) ***FEE MUST BE AGREED PRIOR TO USAGE *** Buzz Foto LLC http://www.buzzfoto.com/ 1112 Montana Ave suite 80 Santa Monica CA 90403 1 310 441 4464 1 310 980 8822
NEW YORK - JUNE 26: Ivanka Trump attends Town & Country celebration for the July 2008 Cover with Ivanka Trump at Hearst Tower on June 26, 2008 in New York City. (Photo by Amy Sussman/Getty Images)
NEW YORK - FEBRUARY 19: Ivanka Trump attends the Brian Reyes Fall 2009 fashion show during Mercedes-Benz Fashion Week in the Promenade at Bryant Park on February 19, 2009 in New York City. (Photo by Andrew H. Walker/Getty Images for IMG)
NEW YORK - OCTOBER 14: Ivanka Trump promotes 'The Trump Card: Playing To Win In Work And Life' at Barnes & Noble 5th Avenue on October 14, 2009 in New York City. (Photo by Amy Sussman/Getty Images)
LATE NIGHT WITH JIMMY FALLON -- Episode 133 -- Airdate 10/15/2009 -- Pictured: (l-r) Jimmy Fallon plays beer pong with Ivanka Trump on October 15, 2009 (Photo by Tracy Leeds/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Ivanka Trump appears on NBC News' 'Today' show (Photo by Peter Kramer/NBC/NBCU Photo Bank via Getty Images)
Jared Kushner and Ivanka Trump attend the Costume Institute Gala Benefit to celebrate the opening of the 'American Woman: Fashioning a National Identity' exhibition at The Metropolitan Museum of Art on May 3, 2010 in New York City.
Kai Madison Trump,Ivanka Trump and Donald Trump Jr. attend the 4th annual Eric Trump Foundation Golf Invitational at the Trump National Golf Club Westchester on September 14, 2010 in Briarcliff Manor, New York.
NEW YORK CITY - JUNE 23: Ivanka Trump sighting on June 23, 2011 in New York City. (Photo by Christopher Peterson/BuzzFoto/FilmMagic)
NEW YORK, NY - OCTOBER 31: TV personality Ivanka Trump films an interview at the 'Celebrity Apprentice' set in Madison Square Park on October 31, 2011 in New York City. (Photo by Ray Tamarra/Getty Images)
NEW YORK, NY - FEBRUARY 14: Ivanka Trump and Kristin Cavallari attend the Dennis Basso Fall 2012 fashion show during Mercedes-Benz Fashion Week at the The Stage at Lincoln Center on February 14, 2012 in New York City. (Photo by Jerritt Clark/WireImage)
MIAMI, FL - MARCH 08: Ivanka Trump looks on after the announcement of the purchase by the Trump Organization of the Doral Hotel & Country Club prior to the start of the first round of the World Golf Championships-Cadillac Championship on the TPC Blue Monster at Doral Golf Resort and Spa on March 8, 2012 in Miami, Florida. (Photo by Ron Elkman/Sports Imagery/Getty Images)
NEW YORK, NY - APRIL 17: Jared Kushner and Ivanka Trump attend the Vanity Fair Party during the 2012 Tribeca Film Festival at the State Supreme Courthouse on April 17, 2012 in New York City. (Photo by Jim Spellman/WireImage)
ALL-STAR CELEBRITY APPRENTICE -- Episode 1301 -- Pictured: (l-r) Piers Morgan, Donald Trump, Ivanka Trump -- (Photo by: Douglas Gorenstein/NBC)
Ivanka Trump, daughter of billionaire real estate developer Donald J. Trump and executive vice president of development and acquisitions for Trump Organization LLC, center, attends the annual benefit of the Gracie Mansion Conservancy at Gracie Mansion in New York, U.S., on Tuesday, Feb. 26, 2013. Gracie Mansion Conservancy raises funds privately to support the upkeep of the house. Photographer: Amanda Gordon/Bloomberg via Getty Images
PALM BEACH, FL - JANUARY 05: Ivanka Trump, Arabella Rose Kushner, and Jared Kushner attend the 2014 Trump Invitational Grand Prix at The Mar-a-Lago Club on January 5, 2014 in Palm Beach, Florida. (Photo by Larry Marano/Getty Images for 2014 Trump Invitational Grand Prix)
NEW YORK, NY - AUGUST 21: Pregnant Ivanka Trump sighting on August 21, 2013 in New York City. (Photo by Josiah Kamau/BuzzFoto/FilmMagic)
NEW YORK, NY - FEBRUARY 11: Ivanka Trump attends the 2015 amfAR New York Gala at Cipriani Wall Street on February 11, 2015 in New York City. (Photo by Gilbert Carrasquillo/FilmMagic)
NEW YORK, NY - FEBRUARY 11: Anna Wintour, Anthony Weiner and Ivanka Trump attend the 2015 amfAR New York Gala at Cipriani Wall Street on February 11, 2015 in New York City. (Photo by Kevin Tachman/Getty Images)
NEW YORK, NY - MAY 04: Jared Kushner and Ivanka Trump attend the 'China: Through The Looking Glass' Costume Institute Benefit Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City. (Photo by Larry Busacca/Getty Images)
NEW YORK, NY - JUNE 16: Ivanka Trump speaks during the Donald Trump presidential announcement at Trump Tower on June 16, 2015 in New York City. (Photo by Steve Sands/Getty Images)
Republican Presidential candidate Donald Trumps wife Melania Trump (R) and daughter Ivanka look at a smart phone after the Republican Presidential debate sponsored by Fox Business and the Republican National Committee at the North Charleston Coliseum and Performing Arts Center in Charleston, South Carolina on January 14, 2016. AFP PHOTO/ TIMOTHY A. CLARY / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Republican presidential candidate Donald Trump pats his expecting daughter Ivanka Trump while celebrating victory in the South Carolina primary in Spartanburg, South Carolina, February 20, 2016. Republican presidential frontrunner Donald Trump grabbed a big win in the South Carolina primary, capturing about a third of the votes, according to early counts, but all major networks projected Trrump the winner. / AFP / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
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Conway was sitting in the White House press briefing room at the time.
The segment set off a flurry of comments about potential ethics violations.
ABC News reports House Oversight Committee Chairman Jason Chaffetz (R-Utah) weighed in on the issue as well, saying Conway's comments were, "clearly over the line."
Conway's endorsement comes one day after President Trump took to Twitter to blast Nordstrom for ending its relationship with the Ivanka Trump brand.
He wrote, "My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!"
The department store has stated that the decision was just business.
A spokesperson for Nordstrom told Business Insider, "Each year we cut about 10% [of brands carried] and refresh our assortment with about the same amount. In this case, based on the brand's performance we've decided not to buy it for this season."