VoteVets, the largest progressive group of veterans in the United States, released a powerful advertisement Monday morning. Not only does it call out President Trump by name, but it aired during Morning Joe, a show that the president is known to tune in to.
VoteVets then shared the ad on Twitter:
According to a statement by VoteVets, the veteran featured and narrating lost his leg in combat in Afghanistan.
"President Trump, I hear you watch the morning shows," the narrator began. "Here's what I do every morning," he continued as he's shown squatting. As the camera pans out, it's revealed that he only has one leg.
Check out social reactions for the ad
The veteran then goes on to speak against both the repeal of Obamacare and his recent immigration ban. "Look, you lost the popular vote ... you're having trouble drawing a crowd ... and your approval rating keeps sinking ... but kicking thousands of my fellow veterans off their health insurance by killing veterans off their health insurance by killing the Affordable Care Act, and banning Muslims won't help," he said.
The veteran does not hold back; he said what Trump is doing is "not the America [he] sacrificed for." He finished by saying, "You want to be a legitimate President, sir? Then act like one."
The shared ad on Twitter has amassed thousands of likes and retweets by Monday afternoon.
VoteVets Vice Chaira and Navy Veteran Peter Kauffmann said that the organization aired the 30-second spot during Morning Joe in order to reach Trump. "Since the White House comment line is down, and Donald Trump hasn't set up the veterans hotline he promised, we're going to go where we know Donald Trump is listening," he said.
"He's going to hear the message of this ad again and again," Kauffmann continued, "We're officially putting Mr. Trump on notice."
VoteVets' statement said that this Trump tweet -- three minutes after the spot aired -- is proof that it's working: