Twitter lights up with #FreeMelania after a new photo of first lady Melania Trump emerges during the Super Bowl

A new photo of first lady Melania Trump has begun to make rounds on Twitter again during the Super Bowl, reigniting the popular hashtag #FreeMelania.

President Donald Trump gathered members of his administration and family in a ballroom at his Mar-a-Lago golf club to watch the championship game on Sunday.

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The first lady appeared to be disinterested in the game as she sat alongside Trump during the viewing in one photo snapped during the event, which immediately set Twitter users on fire with speculation about what motivated her facial expression.

See more Twitter reactions to Melania's face during Super Bowl LI:

The trending topic harkens back an earlier tweetstorm sparked by a video of Melania at the inaugural ceremony that initially prompted the hashtag #FreeMelania.

The video shows Melania smiling at her husband during the inaugural ceremony, then appearing to scowl the moment he looks away.

See other pictures snapped of Melania during the Super Bowl watch party: