Twitter lights up with #FreeMelania after a new photo of first lady Melania Trump emerges during the Super Bowl

A new photo of first lady Melania Trump has begun to make rounds on Twitter again during the Super Bowl, reigniting the popular hashtag #FreeMelania.

President Donald Trump gathered members of his administration and family in a ballroom at his Mar-a-Lago golf club to watch the championship game on Sunday.

RELATED: Melania Trump's life and career

The first lady appeared to be disinterested in the game as she sat alongside Trump during the viewing in one photo snapped during the event, which immediately set Twitter users on fire with speculation about what motivated her facial expression.

See more Twitter reactions to Melania's face during Super Bowl LI:

19 PHOTOS
Twitter reignites #FreeMelania after a new photo emerges from the Super Bowl 51
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Twitter reignites #FreeMelania after a new photo emerges from the Super Bowl 51
Caught in a bad romance. #SuperBowl https://t.co/wk05L1b4eI
Why does @FLOTUS always look like the single guest who was sat a table @ wedding with couples who know eachother… https://t.co/NpoRPLkjRf
Does she ever smile? #SaveMelania https://t.co/f1C41oeIyi
#SaveMelania she looks more and more like Stockholm syndrome victim help her
@emhblack @GeorgeTakei If they get divorced, does she get half the country? 🤔#savemelania
@Leafer1 @mikememoli @JoyAnnReid @POTUS And Melania STILL looks like a hostage! Maybe Mr. Clean will save her?
@MelissaStetten Someone save Melania and Baron. LET MELANIA GO! And maybe Tiffany. Leave the rest, bye.
@anamariecox Edit: "Save your *activism* for people whose lives are being destroyed." Melania made her choices. She *had* choices.
@CharlesMBlow .... Somebody please save poor Melania.... Somebody Please!!!!😩😭😪
@JoyAnnReid Melania with her resting "save me" face. Joyless bunch.
Someone PLEASE save Melania https://t.co/AWS4hAs1qF
OPERATION SAVE MELANIA -- G O!!! #SuperBowl #TheResistance https://t.co/qQeNAaqx3L
The stepford wife needs a charging. #savemelania #SuperBowl https://t.co/ypwybUMn8E
@jeneps @Patta47cake @Reince @realDonaldTrump Melania looks miserable, as always, someone save her and send her back to her country.
There's no way they're just doing this to be down with the common people. Nope. #savemelania https://t.co/VPEtn5E71T
@michaelwhitney Melania is sending the "save me" face. Think we need to sneak her out while Trump tweets.
@jeneps @Reince Some1 please save Melania, she has the look of the typical abused wife.
I’m not much of a football fan either, but poor Melania is not looking too thrilled 😧 #FreeMelania #superbowl #SB51 https://t.co/tCqeBc23na
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The trending topic harkens back an earlier tweetstorm sparked by a video of Melania at the inaugural ceremony that initially prompted the hashtag #FreeMelania.

The video shows Melania smiling at her husband during the inaugural ceremony, then appearing to scowl the moment he looks away.

See other pictures snapped of Melania during the Super Bowl watch party:

10 PHOTOS
Trump family and team watches Super Bowl LI
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Trump family and team watches Super Bowl LI
U.S. President Donald Trump and First Lady Melania watch the Super Bowl LI between New England Patriots and Atlanta Falcons, accompanied by White House Chief of Staff Reince Priebus (L) at Trump International Golf club in West Palm Beach, Florida, U.S., February 5, 2017. REUTERS/Carlos Barria TPX IMAGES OF THE DAY
U.S. President Donald Trump and First Lady Melania Trump greet a marching band as they arrive at Trump International Golf club to watch the Super Bowl LI between New England Patriots and Atlanta Falcons in West Palm Beach, Florida, U.S., February 5, 2017. REUTERS/Carlos Barria
US President Donald Trump chats with First Lady Melania Trump while watching the Super Bowl at Trump International Golf Club Palm Beach in West Palm Beach, Florida on February 5, 2017. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
US President Donald Trump watches the Super Bowl with First Lady Melania Trump (R) and White House Chief of Staff Reince Priebus (L) at Trump International Golf Club Palm Beach in West Palm Beach, Florida on February 5, 2017. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
US President Donald Trump and First Lady Melania Trump watch the Palm Beach Central High School marching band perform as it greets them upon arrival to watch the Super Bowl at Trump International Golf Club Palm Beach in West Palm Beach, Florida on February 5, 2017. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
US President Donald Trump chats with White House Chief of Staff Reince Priebus while watching Super Bowl LI at Trump International Golf Club Palm Beach in West Palm Beach, Florida on February 5, 2017. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
US President Donald Trump watches the Super Bowl with First Lady Melania Trump (R) and White House Chief of Staff Reince Priebus (L) at Trump International Golf Club Palm Beach in West Palm Beach, Florida on February 5, 2017. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
US President Donald Trump and First Lady Melania Trump watch the Palm Beach Central High School marching band perform as it greets them upon arrival to watch the Super Bowl at Trump International Golf Club Palm Beach in West Palm Beach, Florida on February 5, 2017. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
US President Donald Trump applauds as he is greeted by the Palm Beach Central High School marching band upon arrival to watch the Super Bowl at Trump International Golf Club Palm Beach in West Palm Beach, Florida on February 5, 2017. / AFP / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
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