People are threatening to boycott Budweiser because of its immigration-themed Super Bowl ad

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Budweiser's Super Bowl ad has the beer brand in hot water.

On Tuesday, Budweiser released its Super Bowl ad online. The 60-second commercial follows Anheuser-Busch co-founder Adolphus Busch's journey to the US in the mid-1800s, highlighting Busch's struggles and the prejudice the German immigrant encountered.

"You're not wanted here, go back home!" one American yells at Busch as he arrives in New Orleans.

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Budweiser has said the commercial was not intended to be a political statement. However, many people aren't buying it.

"I drank your product for 30 years and I will no longer drink it you liberal s--- heads," reads one such comment on Budweiser's Facebook page.

The Super Bowl commercial dropped at a time when immigration is an especially hot topic in America. In late January, President Donald Trump signed an executive order barring immigrants from seven majority-Muslim countries from entering the US for 90 days — a move that inspired protests across the country.

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Demonstrators gather in Copley Square for the "Boston Protest Against Muslim Ban and Anti-Immigration Orders" to protest U.S. President Donald Trump's executive order travel ban in Boston, Massachusetts, U.S. January 29, 2017. REUTERS/Brian Snyder
An international traveler smiles as she walks past the protest against the travel ban imposed by U.S. President Donald Trump's executive order, at Dallas/Fort Worth International Airport in Dallas, Texas, U.S. January 29, 2017. REUTERS/Laura Buckman
Demonstrators yell slogans during protest against the travel ban imposed by U.S. President Donald Trump's executive order, at Los Angeles International Airport in Los Angeles, California, U.S., January 29, 2017. REUTERS/Ted Soqui
Sarah Ijaz joins the "Boston Protest Against Muslim Ban and Anti-Immigration Orders" to protest U.S. President Donald Trump's executive order travel ban in Boston, Massachusetts, U.S. January 29, 2017. REUTERS/Brian Snyder
BOSTON - JANUARY 29: People hold signs as they march from Copley Square to the Mass. State House in Boston on Jan. 29, 2017, to protest President Donald Trump's executive order banning people from several predominantly Muslim countries from entering the country. (Photo by Jessica Rinaldi/The Boston Globe via Getty Images)
Muslim women pray during the "Boston Protest Against Muslim Ban and Anti-Immigration Orders" protesting U.S. President Donald Trump's executive order travel ban in Boston, Massachusetts, U.S. January 29, 2017. REUTERS/Brian Snyder
People gather to pray in baggage claim during a protest against the travel ban imposed by U.S. President Donald Trump's executive order, at Dallas/Fort Worth International Airport in Dallas, Texas, U.S. January 29, 2017. REUTERS/Laura Buckman
Eight year-old Esma, an Irish-Moroccan-American, prays with other Muslim women during the "Boston Protest Against Muslim Ban and Anti-Immigration Orders" protesting U.S. President Donald Trump's executive order travel ban in Boston, Massachusetts, U.S. January 29, 2017. REUTERS/Brian Snyder
Demonstrators spell out "# No Muslim Ban" during the "Boston Protest Against Muslim Ban and Anti-Immigration Orders" to protest U.S. President Donald Trump's executive order travel ban in Boston, Massachusetts, U.S. January 29, 2017. REUTERS/Brian Snyder
Izzy Berdan (R) joins the "Boston Protest Against Muslim Ban and Anti-Immigration Orders" to protest U.S. President Donald Trump's executive order travel ban in Boston, Massachusetts, U.S. January 29, 2017. REUTERS/Brian Snyder
Muslim women pray during the "Boston Protest Against Muslim Ban and Anti-Immigration Orders" protesting U.S. President Donald Trump's executive order travel ban in Boston, Massachusetts, U.S. January 29, 2017. REUTERS/Brian Snyder
Muslim women pray during the "Boston Protest Against Muslim Ban and Anti-Immigration Orders" protesting U.S. President Donald Trump's executive order travel ban in Boston, Massachusetts, U.S. January 29, 2017. REUTERS/Brian Snyder
Demonstrators gather in Copley Square for the "Boston Protest Against Muslim Ban and Anti-Immigration Orders" to protest U.S. President Donald Trump's executive order travel ban in Boston, Massachusetts, U.S. January 29, 2017. REUTERS/Brian Snyder
An activist holds a sign outside the White House to protest President Donald Trump's executive actions on immigration in Washington January 29, 2017. REUTERS/Aaron P. Bernstein
Activists gather outside the White House to protest President Donald Trump's executive actions on immigration in Washington January 29, 2017. REUTERS/Aaron P. Bernstein
Activists gather outside the White House to protest President Donald Trump's executive actions on immigration in Washington January 29, 2017. REUTERS/Aaron P. Bernstein
Activists gather outside the White House to protest President Donald Trump's executive actions on immigration in Washington January 29, 2017. REUTERS/Aaron P. Bernstein
Samah Mansur, from Egypt, takes part in the "Boston Protest Against Muslim Ban and Anti-Immigration Orders" to protest U.S. President Donald Trump's executive order travel ban in Boston, Massachusetts, U.S. January 29, 2017. REUTERS/Brian Snyder
Activists gather outside the White House to protest President Donald Trump's executive actions on immigration in Washington January 29, 2017. REUTERS/Aaron P. Bernstein
People gather to protest against the travel ban imposed by U.S. President Donald Trump's executive order, at First Baptist Church in Dallas, Texas, U.S., January 29, 2017. REUTERS/Laura Buckman
BOSTON - JANUARY 29: People hold signs as they gather in Copley Square in Boston on Jan. 29, 2017, to protest President Donald Trump's executive order banning people from several predominantly Muslim countries from entering the country. (Photo by Jessica Rinaldi/The Boston Globe via Getty Images)
BOSTON - JANUARY 29: People gather in Copley Square in Boston on Jan. 29, 2017, to protest President Donald Trump's executive order banning people from several predominantly Muslim countries from entering the country. (Photo by Jessica Rinaldi/The Boston Globe via Getty Images)
UNITED STATES - JANUARY 29: Rep. Don Beyer, D-Va., speaks with an ACLU legal observer during the protest at Dulles International Airport in Virginia on Sunday, Jan. 29, 2017. Protests erupted at airports around the country following President Trump's executive order restricting travel from several Islamic countries. (Photo By Bill Clark/CQ Roll Call)
MIAMI, FL - JANUARY 29: A protester holds up a sign that reads, 'Banning Immigrants is UnAmerican!,' as she stands with others at the Miami International Airport against the executive order that President Donald Trump signed clamping down on refugee admissions and temporarily restricting travelers from seven predominantly Muslim countries on January 29, 2017 in Miami, Florida. Demonstrators gathered at airports across the country in protest of the order. (Photo by Joe Raedle/Getty Images)
MIAMI, FL - JANUARY 29: Protesters stand together at the Miami International Airport against the executive order that President Donald Trump signed clamping down on refugee admissions and temporarily restricting travelers from seven predominantly Muslim countries on January 29, 2017 in Miami, Florida. Demonstrators gathered at airports across the country in protest of the order. (Photo by Joe Raedle/Getty Images)
MIAMI, FL - JANUARY 29: Susan Barimo joins with other protesters as they stand together at the Miami International Airport against the executive order that President Donald Trump signed clamping down on refugee admissions and temporarily restricting travelers from seven predominantly Muslim countries on January 29, 2017 in Miami, Florida. Demonstrators gathered at airports across the country in protest of the order. (Photo by Joe Raedle/Getty Images)
People gather outside Terminal 4 during a protest against Donald Trump's travel ban at John F. Kennedy International Airport in Queens, New York, U.S., January 29, 2017. REUTERS/Andrew Kelly
International travelers walk past protestors holding signs as they protest against the travel ban imposed by U.S. President Donald Trump's executive order, at Dallas/Fort Worth International Airport in Dallas, Texas, U.S. January 29, 2017. REUTERS/Laura Buckman
Protesters at Discovery Green Park during Super Bowl events in Houston, Texas, U.S., January 29, 2017. REUTERS/Trish Badger
Dozens of pro-immigration demonstrators cheer and hold sign as international passengers arrive at Dulles International Airport, to protest President Donald Trump's executive order baring visitors, refugees and immigrants from certain countries to the United States, in Chantilly, Virginia, in suburban Washington, U.S., January 29, 2017. REUTERS/Mike Theiler
Activists march to the US Capitol to protest President Donald Trump's executive actions on immigration in Washington January 29, 2017. REUTERS/Aaron P. Bernstein TPX IMAGES OF THE DAY
Activists march to the US Capitol to protest President Donald Trump's executive actions on immigration in Washington January 29, 2017. REUTERS/Aaron P. Bernstein
Activists gather at the US Capitol to protest President Donald Trump's executive actions on immigration in Washington January 29, 2017. REUTERS/Aaron P. Bernstein
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While Budweiser's ad was in the works long before Trump was inaugurated, some saw the timing of the commercial's release as a jab at the president's executive order.

As of Sunday morning, more than 14 million people have watched Budweiser's ad online, fueling the #BoycottBudweiser and #BoycottBud hashtags.

As is often the case with threats of boycott, many people are promising to buy more Budweiser to make up for those who are protesting.

Ricardo Marques, the vice president of marketing at Anheuser-Busch InBev, said there's no correlation between the ad and today's political climate.

This isn't the first time Budweiser has been criticized for attempting to tap into the American spirit in advertising.

Last May, the brand announced its labels would simply read "America" for the summer. While the campaign inspired mixed reactions, Marques revealed in January that Budweiser would bring back "America" cans and bottles again in summer 2017.

NOW WATCH: Watch Budweiser's Super Bowl ad — it makes a strong statement on immigration

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