McDonald's Japan takes burgers so seriously it's holding a full-blown election for them

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People all over Japan will be heading to the ballots this January to cast their vote...for their favorite burger.

Yes you read that right.

Twelve of McDonald Japan's most popular burgers have joined the race to become the franchise's "number one burger."

Related: The sushi burger is the insane hybrid you've been waiting for

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Ladies and Gentlemen..... Yes, this is now a thing 😱😱😱 ! #SushiBurger 🍔🍣
So stoked with last night SUSHI BURGER 💕🦄👅 #sushi #sushitime #sushiburger #latergram
Obsessed😍😋#food #foodporn #yum #instafood #Sushiburger #yummy #amazing #instagood #photooftheday #sweet #dinner #lunch #breakfast #fresh #tasty #foodie #delish #delicious #sushi #foodpic #foodpics #japanesefood #hungry #foodgasm #hot #foods
I don't know if it is what it is.. tried to make a sushi burger.. #paleoish #pescetarian #sushiburger RICE, fish, tofu, sweet potatoe, mushrooms, leek, rosemary... and that sesame #foodini #foodsoftporn #recipeideas
Hello sushi burger! @smileyjeno has been teasing me with her #onigirazu, I made mine with #vegetarian #bimbimbap filling. Onigirazu recipe idea from @justonecookbook, thank you Nami for the recipe & video. Hubs said he can eat this everyday 😋 Anyone has any ideas how to wrap it besides using plastic wrap? #japanesekoreanmix #sushiburger
#sushiburger? #BoosieSushi
Hoje é dia de #sushiburger no nosso Food Truck no @oquintalfoodpark #nofilter #loucosportmaki #oquintalfoodpark
#sushiburger
Love this place #riceburger #maido #japanese #sushiburger #parcosempione
Pork belly burgers!
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The burgers, which are split into two teams, each have their own election videos and even campaign promises. The burgers are divided into two teams of red and blue.

The Red team consists of beef-based burgers like the Big Mac and Double Cheese Burgers, with the Blue team made up of non-beef burgers such as the Fillet-O-Fish and Teriyaki Burger.
The battle of the burgers is on.

A winner from each team will first be chosen, with the two later going head-to-head in a final challenge, where the champion will be announced.

Consumers will be given a special QR code to vote every time they buy a burger, or can also vote by tweeting their support for their favorite bun.

Each burger has its own campaign video detailing why they deserve the crown, with guest star appearances featuring everything from Japanese schoolgirls to rappers.

Each burger also has its own campaign promise that it will deliver if it wins. The Double Cheeseburger's promise for example, is to add another slice of cheese and patty should it win. The winner will assume the crown for one week in February.

So basically, free burger upgrades for an entire week. Needless to say people are taking this pretty seriously.

SEE ALSO: Burger King Japan unveils new red burger... because black was so last yea

This is not the first time McDonald's Japan has pulled out all the stops, with the fast-food giant previously cashing in on the country's Pokémon Go craze. The launch of the popular game saw the country's fast-food outlets turned to Poké Stops and gyms in a bid to lure players.

For now there's no telling how successful this campaign will be, but if not, no one can say it didn't try.


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