McDonald's Japan takes burgers so seriously it's holding a full-blown election for them
People all over Japan will be heading to the ballots this January to cast their vote...for their favorite burger.
Yes you read that right.
Twelve of McDonald Japan's most popular burgers have joined the race to become the franchise's "number one burger."
Related: The sushi burger is the insane hybrid you've been waiting for
The burgers, which are split into two teams, each have their own election videos and even campaign promises. The burgers are divided into two teams of red and blue.
The Red team consists of beef-based burgers like the Big Mac and Double Cheese Burgers, with the Blue team made up of non-beef burgers such as the Fillet-O-Fish and Teriyaki Burger.
A winner from each team will first be chosen, with the two later going head-to-head in a final challenge, where the champion will be announced.
Consumers will be given a special QR code to vote every time they buy a burger, or can also vote by tweeting their support for their favorite bun.
Each burger has its own campaign video detailing why they deserve the crown, with guest star appearances featuring everything from Japanese schoolgirls to rappers.
Each burger also has its own campaign promise that it will deliver if it wins. The Double Cheeseburger's promise for example, is to add another slice of cheese and patty should it win. The winner will assume the crown for one week in February.
So basically, free burger upgrades for an entire week. Needless to say people are taking this pretty seriously.
This is not the first time McDonald's Japan has pulled out all the stops, with the fast-food giant previously cashing in on the country's Pokémon Go craze. The launch of the popular game saw the country's fast-food outlets turned to Poké Stops and gyms in a bid to lure players.
For now there's no telling how successful this campaign will be, but if not, no one can say it didn't try.