St. Jude is a nonprofit leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Now in its thirteenth year, the St. Jude Thanks and Giving® campaign has transformed the holiday season into a time of giving thanks by raising awareness and funds for the ongoing battle to end childhood cancer and other life-threatening diseases. Throughout December, consumers are asked to support the campaign by shopping at more than 70 leading national brands and sharing what they #GiveThanks for using social media. What began as a holiday-focused fundraising effort by St. Jude has now grown into an annual tradition that unites celebrities, media, retail and corporate partners to support the lifesaving mission of St. Jude Children's Research Hospital.
"The St. Jude Thanks and Giving campaign embodies the true spirit of the holiday season," said Marlo Thomas, National Outreach Director for St. Jude Children's Research Hospital. "Through this vital annual program, we give thanks for the healthy kids in our lives, and give to those who are not. Each year, we are also deeply grateful to all those who open their hearts to the children of St. Jude and, in doing so, enable our doctors and scientists to continue their groundbreaking research, which leads to lifesaving treatments for our patients. Because of that support, we are able to hold fast to our founding promise that no family receives a bill from St. Jude for anything -- not for treatment, travel, housing or food -- because all a family should worry about is helping their child live."
The #GiveThanks campaign helps kids like 8-year-old Janelle. In December 2015, Janelle's family learned she had a brain tumor called medulloblastoma. Janelle underwent surgery to remove the tumor, after which her family turned to St. Jude, where her treatment includes radiation therapy and chemotherapy. Janelle appears alongside St. Jude Thanks and Giving supporter Jennifer Aniston in a television spot.
To join the fight against childhood cancer this holiday season:
Donate at stjude.org and visit the site to learn more.
Shop with participating businesses and donate at the register. Visit stjude.org for a complete list of partners.
Follow @StJude on social media and find a photo (or snap a new one) of what you are thankful for. Then post the photo to Instagram, Twitter or Facebook tagging @StJude and #GiveThanks.