Traditional English pub becomes lavish Christmas spectacle

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London's festive Christmas pub
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London's festive Christmas pub
People patronise The Churchill Arms pub, which has been illuminated and covered in Christmas decorations, in London, Britain December 20, 2016. REUTERS/Neil Hall
Gerry O'Brien, the owner of The Churchill Arms pub, poses for a portrait outside his pub in London, Britain December 20, 2016. REUTERS/Neil Hall
The Churchill Arms pub is illuminated and covered in Christmas decorations in London, Britain December 20, 2016. REUTERS/Neil Hall
The Churchill Arms pub is illuminated and covered in Christmas decorations in London, Britain December 20, 2016. REUTERS/Neil Hall
A woman photographs The Churchill Arms pub, which is illuminated and covered in Christmas decorations in London, Britain December 20, 2016. REUTERS/Neil Hall
People patronise The Churchill Arms pub, which has been illuminated and covered in Christmas decorations, in London, Britain December 20, 2016. REUTERS/Neil Hall
People patronise The Churchill Arms pub, which has been illuminated and covered in Christmas decorations, in London, Britain December 20, 2016. REUTERS/Neil Hall
People patronise The Churchill Arms pub, which has been illuminated and covered in Christmas decorations, in London, Britain December 20, 2016. REUTERS/Neil Hall
The Churchill Arms pub is illuminated and covered in Christmas decorations in London, Britain December 20, 2016. REUTERS/Neil Hall
Gerry O'Brien, owner of The Churchill Arms pub, poses for a portrait outside his pub in London, Britain December 20, 2016. REUTERS/Neil Hall
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LONDON, Dec 20 (Reuters) - A traditional English pub has been cloaked in more than 80 bright green Christmas trees while nearly 22,000 dazzling lights attract tourists and locals alike to the festive display in London.

The lavish decorations adorning "The Churchill Arms" pub in the fashionable Notting Hill neighborhood took a week and a half to set up and generate an electricity bill of around 55,000 pounds ($68,000).

"No one passes without stopping, it's unbelievable. There were queues of people here last weekend," said landlord Gerry O'Brien, 66. "It is spellbinding."

The extravagant display is stopping drivers in their tracks as they pull over to take a photo or drawing curious passersby indoors for a pint.

"We saw it on Instagram and it just looked amazing," said Keith Willis, 44, an office designer who brought his wife and daughter to see the festive display. "It's brilliant."

Images of Britain's wartime Prime Minister Winston Churchill are dotted around the pub. A large bust sits on the bar surrounded by dangling model Spitfire planes and other wartime memorabilia.

"I was rather intrigued, so I came in," said Natalia Kulabuchova, a university lecturer from Russia who managed to grab a table by the door at the bustling inn.

"I think it's great, it's traditional. It's what I expected an English pub to be at Christmas, quite peaceful yet jolly. The lights and all of the decor is just spot on. It's a postcard."

A large photo of Queen Elizabeth clad in a yellow dress stands above the street doorway, strategically placed behind a reindeer and sleigh made of twinkling light to give the impression that the monarch has replaced Santa Claus.

14 PHOTOS
Santas around the world who seriously love Christmas
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Santas around the world who seriously love Christmas
PARIS, FRANCE - DECEMBER 17: A diver dressed in a Santa Claus costume swims with fishes in the Aquarium of Paris on December 17, 2016 in Paris, France. To celebrate the end of year celebrations at the Aquarium of Paris, Santa Claus plunges into the aquarium surrounded by exotic fish. (Photo by Chesnot/Getty Images)
A man dressed as Father Christmas aka Santa Claus climbs down the Kollhoff tower on December 13, 2015 as part of a yearly stunt before the festive season. AFP PHOTO / JOHN MACDOUGALL / AFP / JOHN MACDOUGALL (Photo credit should read JOHN MACDOUGALL/AFP/Getty Images)
People dressed themselves as "Santa Clause" ride motorcycles to take part in parade for celebration of upcoming Christmas, in Paris, France, on December 15, 2016. (Photo by Michael Bunel/NurPhoto via Getty Images)
BOSTON - DECEMBER 10: Runners head down Boylston Street during the 17th annual Speedo Run in Boston on Dec. 10, 2016. (Photo by Jonathan Wiggs/The Boston Globe via Getty Images)
NEWQUAY, ENGLAND - DECEMBER 04: A surfer dressed as Santa falls off his surfboard as he braves the cold seas and near flat waves during the annual Surfing Santa as part of the Santa Run and Surf 2016 at Fistral Beach in Newquay on December 4, 2016 in Cornwall, England. Now in its third year, the santa surf and fun run is organised by Fistral Surf Center and Cornwall Hospice Care and raises funds for local charities. (Photo by Matt Cardy/Getty Images)
LANKE, GERMANY - DECEMBER 18: Festive ice swimmers dressed in Christmas-themed gear jump into Obersee Lake during their annual pre-Christmas swim on December 18, 2016 in Lanke, Germany. This year temperatures remained above freezing. According to eyewitnesses the last time the swimmers actually had to tredge trhough snow and ice was five or six years ago. (Photo by Sean Gallup/Getty Images)
MADRID, SPAIN - DECEMBER 17: Hundreds of people dressed as Santa Claus take part in the Santa Claus run in Madrid, Spain on December 17, 2016. More than twenty thousand participants dressed as Santa Claus participate in the 8-km race through the streets of Madrid. (Photo by Senhan Bolelli/Anadolu Agency/Getty Images)
VENICE, ITALY - DECEMBER 17: Rowers dressed as Santa take part in the annual Father Christmas Regatta organized by University Ca' Foscari on the Grand Canal on December 17, 2016 in Venice. The 7th edition of the Santas Regatta, organized by Ca Foscari, takes place on the Grand Canal and has become a tradition for the university. Champions and amateurs, men and women all wearing Santa suits compete in traditional Venetian boats in the Grand Canal. The race begins at San Marco (Pietà) and ends in front of Ca Foscari. (Photo by Awakening/Getty Images)
Mexican biologist Arturo Cross, fancy dressed as Santa Claus, swims in a pool with gars, fish from the Lepisosteidae family, at the Guadalajara Zoo Aquarium in Guadalajara, Mexico, on December 11, 2016. The zoo offers the show during the Christmas season. / AFP / Hector GUERRERO (Photo credit should read HECTOR GUERRERO/AFP/Getty Images)
Participants fancy dressed as Santa Claus attend the XXVII Cart Festival before going downhill in a homemade cart in the Santa Elena Municipality, near Medellin, Antioquia department, Colombia, on December 18, 2016. / AFP / RAUL ARBOLEDA (Photo credit should read RAUL ARBOLEDA/AFP/Getty Images)
SHENYANG, CHINA - DECEMBER 17: People wearing Santa hats swim in a pool dug from a frozen river on December 17, 2016 in Shenyang, Liaoning Province of China. Winter swimmers wearing Santa hats enjoyed themselves in the icy pool at a park in Shenyang to welcome the upcoming Christmas Day. (Photo by VCG/VCG via Getty Images)
SAO PAULO, BRAZIL - DECEMBER 17: Santa Claus and Mama Claus pose with children and adults during the ride with the lighted buses on December 17, 2016 in Sao Paulo, Brazil. The project carried out by the City Hall in partnership with SPTrans takes to the streets common buses with Christmas ornaments in addition to a special fleet that realizes an illuminated caravan. (Photo by Cris Faga/LatinContent/Getty Images)
TOPSHOT - A surfer dressed in a Santa Claus outfit surfs on Kuta beach on Indonesia's resort island of Bali on December 19, 2016. The popular resort island, a pocket of Hindu culture in a country with the biggest Muslim population in the world, receives thousands of tourists every year over the Christmas season. / AFP / SONNY TUMBELAKA (Photo credit should read SONNY TUMBELAKA/AFP/Getty Images)
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The landlord, who closes the pub on Christmas afternoon to cook dinner for his staff, admits that he got carried away with the decorations but that Christmas is a special time.

The attention has also increased traffic through the pub.

"I feel so excited, I'm really lucky to work here," said waitress Namtip Annie, who said the novelty had not warn off and she still can't stop taking photos of the staggering exterior.

The Christmas decorations will be left up until mid-January, after which the trees will be recycled.

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