HOLLAND, Mich. (WXMI) -- A Holland business' Instagram account wrote racist messages to a resident this week threatening his life. The messages were reposted onto Facebook and went viral, creating ongoing backlash to the company and an outcry on social media.
Dominic Lebron told FOX 17 he woke up Wednesday morning stunned, reading direct messages sent to him from Watercooled Industries' Instagram account, @WatercooledInd.
Too graphic to write verbatim, the string of messages wrote in part, "Heard you'd talk to her if I wasn't in the picture? F------ n----- Ima put you in the dirt." The messages ended with, "If you want a job let me know. I got mad cotton out bad [sic] that has to be picked."
Watercooled Industries is a custom wheel company in Holland owned by Chris Bosgraaf, who allegedly wrote the messages accusing Lebron of pursuing Bosgraaf's girlfriend Brittany Paris, who Lebron works with. The business itself is not accredited by the Better Business Bureau and has a C- rating with two prior complaints unrelated to these messages.
"After I got the message I went to me and Brittany's conversation because I was like 'Have we talked recently?'" said Lebron. "And the last time we talked was a week before Thanksgiving when she was talking bout how it's messed up we have to work Thanksgiving, and that was our whole conversation."
Admitting to flirting with Paris over texts in August, Lebron tells FOX 17 he and Paris are strictly work friends and no longer talk like that.
Later Wednesday, Lebron shared the string of messages from Watercooled Industries in a screenshot on his Facebook. Before Facebook made the post private it gained more than 800 shares and 400 comments.
"I just want people to know that racism is still alive, and it's still here in Holland," said Lebron. "I just want to raise awareness and try to change something."
As of Thursday evening multiple fake social media accounts continue to pop up acting as Watercooled Industries, toting racist slurs and pictures. The accounts lead to Watercooled Industries posting on their Instagram account that they are not taking any new orders at this time.
Meanwhile, Lebron says he's received at least one hundred messages in support.
"I was sick to my stomach reading the email and thought that people like this actually still exist in this world today," Lebron read from a stranger's Facebook message. "Thank you for speaking out, and just know that you have a lot of strangers from all over supporting you."
Lebron also showed FOX 17 an apology Watercooled Industries sent via their Instagram account which states: "I am SO SORRY! I don't believe in anything that I said and it isn't what I stand for. With all the things you have said and done as it relates to my Girlfriend I just couldn't take it anymore. That is no excuse and I am so sorry."
Lebron says he hopes this creates change.
"People should look at this situation and try to make a difference because that made me feel really, really bad," said Lebron. "It happens to more than just me, it happens to people every day."
FOX 17 reached out to Chris Bosgraaf and Watercooled Industries Thursday but has yet to hear back, including emails to the company and phone calls which led to a voicemail inbox that is full.
RELATED: See how race affects children in the U.S.:
Children caught up in race relations, political protests
Children caught up in race relations, political protests
Eight year-old Angelo Estes Jr. calls for the arrest of Officer Betty Shelby, who shot dead unarmed motorist Terence Crutcher, with other protesters outside the Tulsa Police headquarters in Tulsa, Oklahoma, U.S. September 20, 2016. REUTERS/Nick Oxford TPX IMAGES OF THE DAY
Nyla Joseph, 9, a daughter of a U.S. military veteran demonstrates with veterans outside U.S. Republican presidential candidate Donald Trump's news conference outside Trump Tower in New York, U.S., May 31, 2016. REUTERS/Shannon Stapleton
Malakai McCoy, age 3 years, gets a touch-up from his mother Maybelline McCoy as he and his sister Amayah McCoy hold a sign next to their baby stroller during the 'Our Generation, Our Choice' protest in downtown Washington November 9, 2015. The Monday march to highlight race, climate, and immigration issues was timed to mark exactly one year until the 2016 U.S. presidential election, according to protesters. REUTERS/Jonathan Ernst
UNITED STATES - JULY 25: A boy bikes with a march made up of mostly Sen. Bernie Sanders, I-Vt., on Broad St., en route to the security perimeter of the Wells Fargo Center in Philadelphia, Pa., on the first day of the Democratic National Convention, July 25, 2016. The march ended near FDR Park and featured demonstrators supporting a variety of issues. (Photo By Tom Williams/CQ Roll Call)
MANHATTAN, NEW YORK CITY, NEW YORK, UNITED STATES - 2015/11/22: Kids with Tamir Rice signs. Stop Mass Incarcerations Network sponsored a children's march demanding accountability on the one year anniversary of Tamir Rice's death at the hands of the Cleveland police. (Photo by Andy Katz/Pacific Press/LightRocket via Getty Images)
BROOKLYN, NEW YORK CITY, NEW YORK, UNITED STATES - 2016/01/18: Trio of young protesters with hand-lettered sign. Hundreds of Brooklyn residents gathered in Bay Ridge at the site of an alleged bias attack for a march entitled 'Muslims Our Neighbors' in support of Bay Ridge's Islamic community. (Photo by Andy Katz/Pacific Press/LightRocket via Getty Images)
BROOKLYN, NEW YORK CITY, NEW YORK, UNITED STATES - 2016/02/20: Asian girls with hand-lettered signs in support of Peter Liang. Dozens of activists associated with Black Lives Matter demonstrated in opposition to a massive rally staged by the coalition against Asian discrimination in support of convicted NYPD officer Peter Liang. (Photo by Andy Katz/Pacific Press/LightRocket via Getty Images)
MANHATTAN, NEW YORK, NY, UNITED STATES - 2016/01/15: A child among the demonstrators waives an Oromian flag. Several hundred Ethiopian-American demonstrators from around the U.S. gathered opposite United Nations Headquarters in New York City to express their anger over the recent deaths of over 140 protesters in Ethiopia at the hands of government security forces sent to contain the protests over the Addis Abba 'master plan.'. (Photo by Albin Lohr-Jones/Pacific Press/LightRocket via Getty Images)
STATEN ISLAND, NEW YORK, NY, UNITED STATES - 2016/07/17: Eric Garner's infant daughter Legacy Garner holds a sign bearing the name of Officer Panataleo. On the second anniversary of the death of Eric Garner during his attempted arrest by NYPD officer Daniel Pantaleo, Black Lives Matter coalition members and supporters gathered at the site of his death on Bay Street and then marched on to the 120th Precinct of the NYPD intermittently practicing civil disobedience as NYPD Community Affairs officers attempted to regulate the march, in Tompkinsville, Staten Island. (Photo by Albin Lohr-Jones/Pacific Press/LightRocket via Getty Images)
BROOKLYN, NEW YORK CITY, UNITED STATES - 2016/02/25: Little protester with elephant sign. Animal care activists gathered in front of Barclay's Center to protest on the opening night of Ringling Brothers' circus against the circus use and treatment of animals in the show. (Photo by Andy Katz/Pacific Press/LightRocket via Getty Images)
DAG HAMMARSKJOLD PLAZA, NEW YORK, NY, UNITED STATES - 2016/05/01: Members of the metro-area Syrian-American community rally for the ouster of Bashar Al-Assad. An ad hoc collective of Syrian-Americans and supporters from New York and New Jersey held a rally in Dag Hammarskjold Skjold Plaza near United Nations Headquarters in solidarity with similar protests worldwide on May Day to draw attention to as-yet failed attempt to impose a ceasefire in Syria and demand the immediate ouster of the Syrian Arabic Republic's President Bashar Al-Assad. (Photo by Albin Lohr-Jones/Pacific Press/LightRocket via Getty Images)