Trump's campaign spent almost twice as much on hats as it did on polling

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On Monday, Donald Trumpclaimed he's polling better with women than with men, and that reports to the contrary are "very inaccurate." In fact, a recent ABC News/Washington Post poll showed Clinton ahead with women voters by 20 points.) When it comes to polling, Trump seems to be oblivious, and a new report from the Post makes it pretty clear why.

According to Federal Elections Commission filings, Trump's campaign has spent $1.8 million on polling from June 2015 to September 2016. By contrast, it has spent $3.2 million on "Make America Great Again" hats.

In total, his campaign spent $15.3 million on "collateral," which includes Trump hats, Trump T-shirts, Trump signs, and other merchandise to promote its candidate — that's more than it's spent on any other category, including field data and payroll. Here's what that looks like:

As the Posts's Philip Bump notes, "Nothing encapsulates Trump's primary and general election campaigns more neatly than his spending on collateral generally, and hats specifically — the campaign in a nutshell."

See photos of those hats:

Donald Trump wearing hats
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Donald Trump wearing hats
Republican U.S. presidential nominee Donald Trump adjusts his hat after fixing his hair at the end of a campaign rally in Naples, Florida, U.S. October 23, 2016. REUTERS/Jonathan Ernst
U.S. Republican presidential candidate Donald Trump speaks at a rally in Sarasota, Florida November 28, 2015. REUTERS/Scott Audette
Golf - RICOH Women's British Open 2015 - Trump Turnberry Resort, Scotland - 31/7/15 US Presidential Candidate Donald Trump points as he stands outside his hotel Action Images via Reuters / Russell Cheyne Livepic
Donald Trump on the 13th tee at the Trump International Golf Links at Balmedie
TALLAHASSEE, FL - OCTOBER 25: Republican presidential candidate Donald Trump speaks during a rally at the Antique Car Museum property on October 25, 2016 in Tallahassee, Florida. Early voting in Florida began October 24. (Photo by Mark Wallheiser/Getty Images)

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