Londoners queue to stick their arms through a hole for a surprise tattoo

LONDON — LA-based tattoo artist Scott Campbell has a client list that includes the likes of Penelope Cruz, Heath Ledger, and Courtney Love.

Over the weekend, he came to London and offered to ink 15 randomly selected people — completely free of charge.

But there was a catch.

As part of his "Whole Glory" project, individuals selected to receive a tattoo forfeit the right to give any input whatsoever into the design. (Check out the tattoos from the event in New York here.)

To ensure minimal contact, a wall with a small hole separates the artist from participants. However, Campbell told Mashable that a degree of subliminal communication does take place.

19 PHOTOS
Londoners get 'surprise tattoos'
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Londoners get 'surprise tattoos'
LONDON, ENGLAND - OCTOBER 09: An empty chair and hole in the wall awaits a recipient of a free tattoo at event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Tattoo enthusiasts look at art work by Scott Campbell at event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Cameron Ward, 24, has his first ever tattoo through a hole in the wall at celebrity tattoo artist Scott Campbell's event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Cameron Ward, 24, has his first ever tattoo through a hole in the wall at celebrity tattoo artist Scott Campbell's event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Cameron Ward, 24, has his first ever tattoo through a hole in the wall at celebrity tattoo artist Scott Campbell's event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Cameron Ward, 24, has his first ever tattoo through a hole in the wall at celebrity tattoo artist Scott Campbell's event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Cameron Ward, 24, has his first ever tattoo through a hole in the wall at celebrity tattoo artist Scott Campbell's event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Cameron Ward, 24, has his first ever tattoo through a hole in the wall at celebrity tattoo artist Scott Campbell's event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Cameron Ward, 24, has his first ever tattoo through a hole in the wall at celebrity tattoo artist Scott Campbell's event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Cameron Ward, 24, has his first ever tattoo through a hole in the wall at celebrity tattoo artist Scott Campbell's event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Cameron Ward, 24, unveils his first ever tattoo done through a hole in the wall at celebrity tattoo artist Scott Campbell's event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Cameron Ward, 24, unveils his first ever tattoo done through a hole in the wall at celebrity tattoo artist Scott Campbell's event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Cameron Ward, 24, unveils his first ever tattoo done through a hole in the wall at celebrity tattoo artist Scott Campbell's event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Tattoo enthusiasts queue outside for a chance to have a free tattoo by Scott Campbell at event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Tattoo enthusiasts pick numbers in a lottery for a chance to have a free tattoo at event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Tattoo enthusiasts pick numbers in a lottery for a chance to have a free tattoo at event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Tattoo enthusiasts pick numbers in a lottery for a chance to have a free tattoo at event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - OCTOBER 09: Celebrity tattoo artist Scott Campbell poses for a photograph next to some of his artwork at his event 'Whole Glory' on October 9, 2016 in London, England. The recipient sits on a chair with their arm through the wall as Scott Campbell tattoos on the other side of the wall. Campbell's tattoos usually cost thousands of dollars but at his event he gives members of the public free tattoos to stick their arm through the wall with no communication allowing Campbell to tattoo whatever he pleases leaving the recipient unaware of the design until it is finished. Campbell's clients have included Robert Downey Jr., Courtney Love, Heath Ledger and Sting. (Photo by Chris J Ratcliffe/Getty Images)
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He explains, "When somebody puts their arm through here, I can't help but imagine who they are. The whole time I'm back here tattooing them, I create these stories in my head about who these people are. The tattoo that I do is tailored to that imaginary person.

"I feel like everybody gets the tattoo that they're supposed to have."

Participants are chosen through a daily lottery system announced every hour, and when Mashable arrived on the scene Friday, a massive queue of hopeful fans was wrapped around the buildings of Covent Garden.

One lucky winner, Stephanie, had arrived in London just that morning on a flight from Barcelona. Despite having no professionally done tattoos, she and a friend showed up on a whim after seeing the event on Facebook. Just a few hours later, she found herself in the chair.

As Campbell remarks: "If you end up putting your arm through here, there are definitely a lot of stars that have aligned in order to make that happen."

Check out the ink from this weekend:

15 PHOTOS
Scott Campbell's work from Whole Glory London
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Scott Campbell's work from Whole Glory London
WHOLE GLORY LONDON Thank you for your confidence. #wholeglory
WHOLE GLORY LONDON Thank you for your confidence. #wholeglory
#wholeglory
WHOLE GLORY LONDON Thank you for your confidence. #wholeglory #lazarides
WHOLE GLORY LONDON Thank you for your confidence. #wholeglory #lazarides
WHOLE GLORY LONDON Thank you for your confidence. #wholeglory #lazarides Thanks for the gear and support @sbldnttt !
WHOLE GLORY LONDON Thank you for your confidence. #wholeglory #lazarides
WHOLE GLORY LONDON Thank you for your confidence. #wholeglory #lazarides
WHOLE GLORY LONDON Thank you for your confidence. #wholeglory #lazarides Done with @blackclaw of course.
WHOLE GLORY LONDON Thank you for your confidence. Last day tomorrow. See you guys at 10am! #wholeglory #lazarides
WHOLE GLORY LONDON Thank you for your confidence. #wholeglory #lazarides
WHOLE GLORY LONDON Thank you for your confidence. #wholeglory #lazarides
WHOLE GLORY LONDON Thank you for your confidence. #wholeglory #lazarides
WHOLE GLORY LONDON Thank you for your confidence. Last one. Thanks everyone. Going back to sunny California now! #wholeglory #lazarides
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