This new H&M ad has a 'family' group freaking out

A new H&M ad has sparked controversy for their use of diverse women and how they redefine the term "ladylike." But for some, the advertising campaign is "inappropriate" and "unnecessary."

One Million Moms, the conservative "family" group, which is a division of the American Family Association, has expressed its dislike for H&M's new "She's A Lady" campaign.

The group released a statement in which they said they felt offended by the commercial and that a woman wearing skimpy lingerie and two teenage girls kissing while underwater is not appropriate for it's target market: teens.

The ad which empowers women from all different walks of life includes a world-famous boxer who identifies as a cisgender woman and a transgender woman as well.

One Million Moms also has gone after Campbell's Soup for featuring two gay dads in an ad.

RELATED: Photos of H&M's new advertising campaign

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H&Ms 'She's a lady campaign'
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H&Ms 'She's a lady campaign'
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