Clinton campaign rolls back Weather Channel ad buy after backlash as Hurricane Matthew approaches

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Hillary Clinton's campaign said Thursday that they would be rolling back an ad buy on The Weather Channel as Hurricane Matthew prepares to bear down on Florida.

Clinton campaign manager Robby Mook told reporters on a conference call that the ads would be scaled back, while criticizing Republican National Committee Chair Reince Priebus for "politicizing" the hurricane earlier in the day.

See photos of the storm as is approaches the US

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Hurricane Matthew approaches islands south of the United States
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Hurricane Matthew approaches islands south of the United States
Hurricane Matthew is seen in the Caribbean Sea in this enhanced infrared image from NOAA's GOES-East satellite taken at 8:15am ET (12:15 GMT) October 4, 2016. NOAA/Handout via REUTERS FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS
A general view as Hurricane Matthew approaches Port-au-Prince, Haiti, October 3, 2016. REUTERS/Carlos Garcia Rawlins TPX IMAGES OF THE DAY
A wave splashes on the beach at Siboney ahead of the arrival of Hurricane Matthew, Cuba, October 4, 2016. REUTERS/Alexandre Meneghini
Traffic moves slowly as heavy rains caused by the outer rain bands of Hurricane Matthew move into Kingston, Jamaica, October 2, 2016. REUTERS/Gilbert Bellamy TPX IMAGES OF THE DAY
Sinister-looking face of #HurricaneMatthew at landfall in #Haiti [Un-doctored #weather #satellite image] https://t.co/hrviDVuJ3R
A woman with two of her children rest on the floor at the shelter set up in the Lycee Philippe Guerrier ahead of Hurricane Matthew in Les Cayes, Haiti, October 3, 2016. REUTERS/Andres Martinez Casares TPX IMAGES OF THE DAY
A saleswoman shows lamps to a customers while other people flock to the supermarket to take care of last minute shopping as Hurricane Matthew approaches in Kingston, Jamaica October 1, 2016. REUTERS/Henry Romero
Tourists from Canada and Russia enjoy the beach before the arrival of Hurricane Matthew in Siboney, Cuba, October 2, 2016. REUTERS/Alexandre Meneghini
A woman protects herself from rain as Hurricane Matthew approaches in Les Cayes, Haiti, October 3, 2016. REUTERS/Andres Martinez Casares
A dog crosses a road as heavy rains caused by the outer rain bands of Hurricane Matthew move into Kingston, Jamaica, October 2, 2016. REUTERS/Gilbert Bellamy
Workers place plywood over the windows of a hotel in Santiago de Cuba, Cuba, in preparation for the arrival of Hurricane Matthew October 2, 2016. REUTERS/Alexandre Meneghini
A TV is left on the ground as it is transported to a shelter ahead of the arrival of Hurricane Matthew in Siboney, Cuba, October 2, 2016. REUTERS/Alexandre Meneghini TPX IMAGES OF THE DAY
People who were evacuated from their homes are seen in a room at a soccer stadium being used as a shelter while Hurricane Matthew approaches Kingston, Jamaica October 3, 2016. REUTERS/Henry Romero
Boats are secured off as residents look on at Port Royal while Hurricane Matthew approaches in Kingston, Jamaica October 2, 2016. REUTERS/Henry Romero
Workers load a tuck with flour to distribute an extra portion to local bakeries ahead of the arrival of Hurricane Matthew in Santiago de Cuba, Cuba, October 3, 2016. REUTERS/Alexandre Meneghini
Vendors sell their goods on the street while Hurricane Matthew approaches in Port-au-Prince, Haiti October 3, 2016. REUTERS/Carlos Garcia Rawlins
Members of a family warm themselves next to a fire while Hurricane Matthew approaches Port-au-Prince, Haiti, October 3, 2016. REUTERS/Carlos Garcia Rawlins
Yosvan Anaya speaks to a friend (not pictured) in a cave in a cliff face to be used as a shelter ahead of the arrival of Hurricane Matthew in Siboney, Cuba, October 2, 2016. REUTERS/Alexandre Meneghini
People queue as they flock to the supermarket to take care of last minute shopping as Hurricane Matthew approaches in Kingston, Jamaica October 1, 2016. REUTERS/Henry Romero
Adolfo Leiva, who is self-employed, puts sandbags over the roof of his home ahead of the arrival of Hurricane Matthew in Santiago de Cuba, Cuba, October 3, 2016. REUTERS/Alexandre Meneghini
A baby touches her mother's shoulder as they rest at the shelter set up in the Lycee Philippe Guerrier ahead of Hurricane Matthew in Les Cayes, Haiti, October 3, 2016. REUTERS/Andres Martinez Casares
People take their belongings to shelters prior to the arrival of Hurricane Matthew in Siboney, Cuba, October 2, 2016. REUTERS/Alexandre Meneghini
People look out at the sea as hurricane Matthew approaches Kingston, Jamaica October 3, 2016. REUTERS/Henry Romero
Vendors sell their goods on the street while Hurricane Matthew approaches in Port-au-Prince, Haiti October 3, 2016. REUTERS/Carlos Garcia Rawlins
A man looks out at the sea as Hurricane Matthew approaches in Kingston, Jamaica, October 2, 2016. REUTERS/Henry Romero
People who were evacuated from their homes are seen in a room at a soccer stadium being used as a shelter while Hurricane Matthew approaches Kingston, Jamaica October 3, 2016. REUTERS/Henry Romero
An interior view of Norman Manley International Airport is seen as it shuts down on Monday ahead of Hurricane Matthew, in Kingston, Jamaica October 3, 2016. REUTERS/Henry Romero
A woman with two of her children rest on the floor at the shelter set up in the Lycee Philippe Guerrier ahead of Hurricane Matthew in Les Cayes, Haiti, October 3, 2016. REUTERS/Andres Martinez Casares
Women rest at the shelter set up in the Lycee Philippe Guerrier ahead of Hurricane Matthew in Les Cayes, Haiti, October 3, 2016. REUTERS/Andres Martinez Casares
A woman with two of her children rest on the floor at the shelter set up in the Lycee Philippe Guerrier ahead of Hurricane Matthew in Les Cayes, Haiti, October 3, 2016. REUTERS/Andres Martinez Casares
A boy rests on the floor at the shelter set up in the Lycee Philippe Guerrier ahead of Hurricane Matthew in Les Cayes, Haiti, October 3, 2016. REUTERS/Andres Martinez Casares
A girl rests on the floor at the a set up in the Lycee Philippe Guerrier ahead of Hurricane Matthew in Les Cayes, Haiti, October 3, 2016. REUTERS/Andres Martinez Casares
Workers load a tuck with flour to distribute an extra portion to local bakeries ahead of the arrival of Hurricane Matthew in Santiago de Cuba, Cuba, October 3, 2016. REUTERS/Alexandre Meneghini
Fisherman Enrique Albelo, 48, ties his boat ahead of the arrival of Hurricane Matthew in Santiago de Cuba, Cuba, October 3, 2016. REUTERS/Alexandre Meneghini
A man wets his feet in the sea as Hurricane Matthew approaches in Les Cayes, Haiti, October 3, 2016. REUTERS/Andres Martinez Casares
A girl looks at anchored boats as Hurricane Matthew approaches in Les Cayes, Haiti, October 3, 2016. REUTERS/Andres Martinez Casares
Two men look at anchored boats as Hurricane Matthew approaches in Les Cayes, Haiti, October 3, 2016. REUTERS/Andres Martinez Casares
Inesia Laguerre cradles her grandchild at the shelter set up in the Lycee Philippe Guerrier ahead of Hurricane Matthew in Les Cayes, Haiti, October 2, 2016. REUTERS/Andres Martinez Casares
Vendors wait for clients on a street market while Hurricane Matthew approaches in Port-au-Prince, Haiti, October 2, 2016. REUTERS/Carlos Garcia Rawlins
Vendors sell their goods on a street market while Hurricane Matthew approaches in Port-au-Prince, Haiti, October 2, 2016. REUTERS/Carlos Garcia Rawlins
Vendors sell their goods at a street market while Hurricane Matthew approaches in Port-au-Prince, Haiti, October 2, 2016. REUTERS/Carlos Garcia Rawlins
People carry their goods along a street market while Hurricane Matthew approaches in Port-au-Prince, Haiti, October 2, 2016. REUTERS/Carlos Garcia Rawlins
People flock to the supermarket to take care of their last minute shopping as Hurricane Matthew approaches in Port-au-Prince, Haiti, October 2, 2016. REUTERS/Carlos Garcia Rawlins
Waves are seen as Hurricane Matthew approaches, in Kingston, Jamaica October 2, 2016. REUTERS/Henry Romero
A boat is secured at Port Royal as Hurricane Matthew approaches, in Kingston, Jamaica October 2, 2016. REUTERS/Henry Romero
Boats which are secured are seen near residents at Port Royal while Hurricane Matthew approaches, in Kingston, Jamaica October 2, 2016. REUTERS/Henry Romero
Traffic moves slowly as heavy rains caused by the outer rain bands of Hurricane Matthew move into Kingston, Jamaica, October 2, 2016. REUTERS/Gilbert Bellamy
Traffic moves slowly as heavy rains caused by the outer rain bands of Hurricane Matthew move into Kingston, Jamaica, October 2, 2016. REUTERS/Gilbert Bellamy
A man carries a TV to a shelter prior to the arrival of Hurricane Matthew in Siboney, Cuba, October 2, 2016. REUTERS/Alexandre Meneghini
A man drinks a beer outside a boarded up shop at Norman Manley airport as hurricane Matthew approaches in Kingston, Jamaica October 2, 2016. REUTERS/Henry Romero
A man holds a bottle of water while people flock to the supermarket to take care of last minute shopping as Hurricane Matthew approaches in Kingston, Jamaica October 1, 2016. REUTERS/Henry Romero
Workers cover the doors and windows at a hotel as Hurricane Matthew approaches in Kingston, Jamaica October 1, 2016. REUTERS/Henry Romero
People stand in line for last minute shopping pending the arrival of Hurricane Matthew in Kingston, Jamaica, October 1, 2016. REUTERS/Gilbert Bellamy
Jamaicans flock to the supermarkets to take care of last minute shopping pending the arrival of Hurricane Matthew in Kingston, Jamaica, September 30, 2016. REUTERS/Gilbert Bellamy
Jamaicans stand next to shopping carts filled with bottled water and other items outside a supermarket, pending the arrival of Hurricane Matthew in Kingston, Jamaica, September 30, 2016. REUTERS/Gilbert Bellamy
A man carries empty water containers while chatting with another man outside a supermarket, pending the arrival of Hurricane Matthew in Kingston, Jamaica, September 30, 2016. REUTERS/Gilbert Bellamy
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Priebus had ripped the Clinton campaign as "shameful" for the ad buy, which was reported by The New York Post to be for $63,000 in ads on The Weather Channel in Florida.

"Couldn't let this crisis go to waste?" Priebus tweeted, adding the Clinton's campaign "even considered exploiting Hurricane Matthew for political gain."

He then asked for Clinton to "apologize for using storm for votes."

The ad buy was set to begin Thursday and last five days, per Politico.

"We have requested that stations in Florida delay any of those ads on the Weather Channel until after the storm passes," Clinton campaign spokesman Jesse Ferguson said in a statement to the Post earlier Thursday.

More than 100 people were killed as the hurricane passed through Haiti, officials have said. The Category 4 hurricane is expected to hit land in Florida on Friday morning.

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