Google launches its new superphone with direct shots at Apple's iPhone: 'Pixel has no unsightly camera bump' (AAPL, GOOG, GOOGL)

Google launched its two new phones, the Pixel and Pixel XL, in California on Tuesday.

They're the first devices to result from Google managing its own year-long hardware roadmap. Google says that the fact that it controls both the hardware and software means the devices can have superior performance.

And when new Google hardware boss Rick Osterloh revealed the Pixel for the first time, he couldn't help but throw shade at the Pixel's main competitor, Apple's iPhone.

"Pixel has no unsightly camera bump," Osterloh said, before highlighting the device's virtual reality capabilities and AI assistant.

Photos from the event:

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Google launches new 'superphone'
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Google launches new 'superphone'
Sabrina Ellis, Director of Product Management at Google, speaks about the new Pixel phone during the presentation of new Google hardware in San Francisco, California, U.S. October 4, 2016. REUTERS/Beck Diefenbach
Sabrina Ellis, Director of Product Management at Google, speaks about the new Pixel phone during the presentation of new Google hardware in San Francisco, California, U.S. October 4, 2016. REUTERS/Beck Diefenbach
Sabrina Ellis, Director of Product Management at Google, speaks about the new Pixel phone during the presentation of new Google hardware in San Francisco, California, U.S. October 4, 2016. REUTERS/Beck Diefenbach
Brian Rakowski, VP of Product Management at Google, speaks about the camera features on the Pixel phone during the presentation of new Google hardware in San Francisco, California, U.S. October 4, 2016. REUTERS/Beck Diefenbach
Brian Rakowski, VP of Product Management at Google, speaks about the camera features on the Pixel phone during the presentation of new Google hardware in San Francisco, California, U.S. October 4, 2016. REUTERS/Beck Diefenbach
Brian Rakowski, VP of Product Management at Google, speaks about the Pixel phone, during the presentation of new Google hardware in San Francisco, California, U.S. October 4, 2016. REUTERS/Beck Diefenbach
Sabrina Ellis, Director of Product Management at Google, speaks about the new Pixel phone during the presentation of new Google hardware in San Francisco, California, U.S. October 4, 2016. REUTERS/Beck Diefenbach
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Apple's iPhones have been criticized for having a camera that juts out the back of the device.

Later in the presentation, Google took another shot at the iPhone's built in storage.

"So as a special bonus for Pixel owners, we're including free unlimited photos and videos at original quality," a Google engineer said. "So with Pixel, you'll never run out of space for your memories."

"You can say goodbye to those painful storage full pop-ups," he said, while showing an iPhone pop-up.

Screen Shot 2016 10 04 at 12.37.23 PMGoogle

Finally, Google poked fun at Apple's latest iPhones lacking a headphone jack, touting its presence on the Pixel phones as a feature.

Headphone jackGoogle

However, people are noticing that Google's new phones look a lot like the iPhone, and other Osterloh talking points — "the intersection of software and hardware," and that the phones "just work" — are classic lines Apple has used for marketing too.

Watch the whole event here:

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See Also:

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