Here's how Donald Trump could create a media empire if his campaign fails

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Could Donald Trump start a media empire if his White House bid falls short?

Sure, experts say. In fact, he's already halfway there.

The GOP candidate made his bones as a successful reality-TV host. His anti-immigration, America-first political views have connected with a large segment of the U.S. population. His name recognition is unbeatable. And the 70-year-old real estate mogul has spent his career plastering that name everywhere.

To paraphrase Trump himself, what would he have to lose chasing a media dream?

"I can't see how he wouldn't start some type of a modern-day news/entertainment company because he is, if nothing else, the greatest shock jock of all time," said Michael Harrison, the founder and publisher of Talkers magazine, which covers the talk-radio business.

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"He has surpassed Howard Stern in terms of proving his mastery of this peculiar digital-age, 21st-century brand of media that has combined sensationalism, news, opinion, journalism, non-journalism and shock," Harrison told TheWrap.

Trump has precedents to follow. The late Andrew Breitbart helped produce The Drudge Report before starting his own news service, which has become an outlet of choice for conservatives. Steve Bannon temporarily left his post overseeing Breitbart to run Trump's White House campaign. If he loses the race, Trump could either combine forces with Bannon in the media world — or forge his own path.

If we went solo, Trump could follow the path of conservative host Glenn Beck, who started out as a morning-zoo radio DJ, graduated to Headline News and Fox News, and now runs his own network, The Blaze. As a candidate, Trump has reportedly been getting advice from Roger Ailes, the ousted boss of Fox News.

Then there's Sarah Palin, who resigned as Governor of Alaska following her unsuccessful vice presidential run in 2008. Palin was able to parlay a thin political resume into an occasional reality TV career and is continuously in-demand as a program guest and speaker.

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Mitt Romney has been critical of Trump's rhetoric. REUTERS/Jim Urquhart

Senator John Thune (R-SD) addresses delegates during the third session of the Republican National Convention in Tampa, Florida, August 29, 2012. REUTERS/Mike Segar (UNITED STATES - Tags: POLITICS ELECTIONS)

Former U.S. President George H. W. Bush has not endorsed Trump, and insiders revealed in September he plans to vote for Hillary Clinton.


Jeb Bush, former Governor of Florida and 2016 Republican presidential candidate, was one of Donald Trump's primary targets during the primary season. 

Daniel Acker/Bloomberg via Getty Images

Former Republican presidential candidate and Ohio Governor John Kasich stayed in the primary longer than most other candidates, and notably refused to appear at the GOP convention in the same arena with Trump, attending other events instead. (Photo by Alex Wong/Getty Images)
Sen. Lindsey Graham (R-SC), a close friend to Sen. John McCain, has been a vocal critic of Trump's. (Photo by Drew Angerer/Getty Images)
UPDATE: Although he didn't endorse Trump during the 2016 convention, Ted Cruz eventually changed his mind, saying in September he'd vote for the GOP nominee (Photo by Ida Mae Astute/ABC via Getty Images) 
Pictured: George Pataki participates in CNBC's 'Your Money, Your Vote: The Republican Presidential Debate' live from the University of Colorado Boulder in Boulder, Colorado Wednesday, October 28th at 6PM ET / 8PM ET -- (Photo by: David A. Grogan/CNBC/NBCU Photo Bank via Getty Images)
U.S. Senator Kelly Ayotte (R-NH) addresses the second session of the Republican National Convention in Tampa, Florida August 28, 2012. REUTERS/Mike Segar (UNITED STATES - Tags: POLITICS ELECTIONS)

Trump may be more skilled at getting attention than any of his possible media models. Throughout the campaign, voters have looked to his Twitter to get the candidate's often-outrageous takes on opponents and current events, making his feed nearly a reality show unto itself. He has 11.1 million Twitter followers — about 10 times as many as Palin.

But if he does decide to become America's next media mogul, Trump may have a big enemy: Himself.

The GOP candidate would have to turn to others to build the necessary infrastructure for a news empire. And turning to others has never been a Trump strength.

"If it all falls on Trump, I suspect that he will burn out quickly," Harrison said.

Read original story Here's How Donald Trump Could Create a Media Empire If His Campaign Fails At TheWrap

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