Snapchat expert Mark Kaye on how social media influences an election

This interview is a part of #KanvasLive, an interactive, cross-platform content series brought to life on the Kanvas app and AOL.com. See more on coverage here.

Not only is Mark Kaye an award-winning radio personality but he's an expert Snapchat user. The success of his Snapchat show "Talkin' Snap!" has resulted in the nickname "The Jimmy Fallon of Snapchat." He's mastered how to build and connect with his audience through technology.

Kaye hosts it all from entertainment morning radio shows to political talk shows. He took his talents to the RNC and snapped his way through the convention on Cleveland.com's Snapchat account.

In the midst of it all, AOL.com editors caught up with Mark to talk about how he uses social media, the role it is playing in the election and the millennial response.

What role do you thing social media could play in the 2016 election?
This year I think social media and Snapchat specifically could have been way bigger than they are. Snapchat gets it. Snapchat is here they know they have the best filters. They know their audience is going to be snapping all over the RNC and DNC they get it. The problem is the candidates. None of them have really grasped the power of Snapchat. They have Snapchat accounts but they don't use them. If they use them its to send some boring message that nobody cares about. They are still protecting whatever background stories. They don't want people to know the real them. That's kind of a lost opportunity for candidates. But as far as politics in general go I think Snapchat has really shined a light on this election. I think on Election Day people are going to be sharing filters and "I Voted" buttons. You'll see how many of your friends and family members and co-workers are involved. And that will inspire you to get involved too. I think that is where it's really going to help.

Check out the scene from the home of the 2016 RNC:
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What are the biggest misconceptions people have about voting?
The biggest misconception I have is I think people don't understand who their candidate is and I think Bernie Sanders is the biggest example of that. Bernie Sanders comes to prominence and has such a great - this guy with no real support took on a woman who is prime to be president for years - and he almost beat her. He got so close. I think the reason for that is people don't really understand what he stands for. They don't understand his policies but emotionally he made a dent and that's 100% social media. Social media is driven by emotion more so then actual information. If you see your friends doing something. If you see a group of cool people or your favorite celebrity doing something you are going to jump on it. But I don't think that the younger generation, the millennial generation, really understands what a vote for a particular candidate is because you don't see the issues being discusses you just see the catchy phrases. Like "Feel the Bern" and Donald Trump, "Make America Great Again." I don't know if a lot of people will understand why conservatives hate him as much because he doesn't have a lot of conservative beliefs. Liberals hate him too because the beliefs he has that are conservatives they hate. Hillary Clinton is the same way if you really figure it out, what kind of person she was, or what kind of person the candidate was people may not be supporting them. But millennial tend to just look through that rosy colored social media screen and just vote with emotion.

What are you most excited to see this convention?
I really am bummed there aren't more protestors. I was so excited to have Black Panthers yelling at Bikers for Trump on video. I wanted to get in there. I saw one girl in a crop top who was a ventriloquist and she had a Donald Trump doll. That was the most exciting protestor I've seen so far. That's what I was disappointed by, hopefully the protestors will really pick up. They've really presold themselves to be such a big part of this event. I haven't seen any yet. That's number one. I'm going to be on the floor snapping for cleveland.com on Thursday so I'll get to see Donald Trump and the balloons fall and that should be good. There are a lot of balloons they are already up there. I'm excited to see the balloons fall, the moment that that actually happens, those are the two things.

Check out more photos from the Republican National Convention in the gallery below:

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