Four beauty trends you’ll see everywhere in 2021


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2020 was a rollercoaster year in many ways. However, it wasn’t all bad. There were beauty bright spots on both TikTok and Instagram all throughout the year.

“Less is more” was definitely a universal approach as beauty lovers swapped out full-coverage foundations for tinted moisturizers and concealers. With salons closed for much of the year, many people learned to adjust their hair care routines to embrace their kinks, coils and all the textures in between. And one real benefit to all that extra time at home? Some folks finally mastered the bold cat-eye perfect for Zoom calls.

Rest assured, 2021 also promises to be a great year for beauty. More and more brands are prioritizing clean and sustainable skincare formulas. Creativity and re-invention will also be front and center in the form of lightweight formulations for hair and skin products in addition bold eye looks that complement face mask-wearing. You’re also likely to see the return of the mullet (thank you, Rihanna)!

If you want to get a jump on everything that will be big in beauty in 2021, check out the trends to have on your radar below.

Clean Beauty

The beauty industry made great strides toward more clean beauty products this year. Brands both big and small are ditching harmful ingredients in lieu of products that are better for the environment and our skin. Expect to see more of this in 2021 as brands continue to curate clean selections for consumers, and shoppers get more serious about what they’re putting on their bodies.

Shop: Oyin Handmade Burnt Sugar Pomade, $13.88

Credit: Amazon

Shop: Briogeo Be Gentle, Be Kind Mega Moisture Superfood Mask, $36

Credit: Amazon

Eyes, eyes, eyes

2020 was a great year for eyes -- well, really for anything that wasn’t covered up by a face mask. In 2021, you’re likely to see continued vibrancy with eyeshadows, highlighters and bold brows. Seriously, don’t be afraid to experiment with a cool, colorful ’80s eye look during your next Zoom meeting. You’ll be fully in style.

Shop: MAC Eyeshadow, $18

Credit: Nordstrom

Shop: Bright Vibes Neon Pressed Pigment Palette, $30

Credit: Sephora

Hair embellishments

Zoom meetings are here to stay, so you might as well stock up on all the hair accessories. From glittery golds to pretty pearl pins, hair embellishments are going to be a staple all throughout the new year.

Shop: Kitsch X Justine Marjan Rhinestone Snap Clips Set, $20 (Orig. $29)

Credit: Sephora

Focus on natural

While we know natural hair is not a trend, embracing your natural hair and skin will continue to be a priority in the new year and beyond. Whether it’s finding products that work with your hair texture or give you “your-skin-but-better” vibes, natural is here to stay.

Shop: Pattern Leave-In Conditioner, $25

Credit: Ulta

Shop: BREAD BEAUTY Hair Mask Creamy Deep Conditioner, $28

Credit: Sephora

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