A bunch of beauty products went viral on TikTok in 2020; these are the five worth snagging

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One thing that’s held everyone over during quarantine is the viral TikTok beauty products of 2020. With the power of 60 seconds, TikTok has brought beauty lovers some of the best quick-use gems.

With trends like face icing with coconut milk to $10 concealer dupes, this year’s viral TikTok beauty products are also Amazon favorites. Take a look at some of the beauty products that TikTok made famous this year.

1. Shop: Revlon Oil-Absorbing Volcanic Face Roller, $12.99

Oily skin babes will remember this gem sold out when it first went viral. The Revlon roller, made from volcanic stone, absorbs oil on the skin and over makeup. Thanks to @Looksbylexington, whose video garnered over 1.5 million likes demonstrating the product, this oily skin-friendly product has over 8,000 reviews on Amazon as well.

2. Shop: L’Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, $8.44

Eye makeup has taken precedence over other face products since masks came into full effect this year. The $13 L’Oreal Paris Makeup Telescopic Mascara went big on TikTok. User @brenlyherrera earned over 200,000 likes on the product. The mascara elongates and separates the lashes while leaving them bouncy and flexible.

3. Shop: E.L.F. 16 Hour Camo Concealer, $6


#BlackGirlReviews let’s try the L’Oréal Infallible Foundation and ELF Concealer y’all talkin about. What y’all think? #whoeverhas #fyp #foryou

♬ original sound – Princess Tiana


Eyes lips face, the song by Holla FyeSixWun and iLL Wayno went viral on TikTok. It was brought to fans by E.LF. The beauty brand went viral again with its Camo Concealer. Offered in 26 colors, the hashtag for #elfcamoconcealer has over 1.3 million views on the app. Not to mention it’s a bestseller on Amazon with over 7,000 reviews.

4. Shop: NYX Cosmetics Butter Gloss, $4.97


might be stuck at home all day but at least my lip gloss is still poppin


#butterglosspop @nyxcosmetics #ad comment ur fav one !

♬ Butter Gloss Pop – NYX Cosmetics

An oldie, but goodie, the NYX Cosmetics Butter Gloss has become a staple on TikTok. It’s an Amazon Choice product for lip gloss and a bestseller with over 39,000 reviews. Even the #ButterGlossPop on TikTok has over 11 billion views for the $5 product.

5. Shop: Pears Pure And Gentle Transparent Soap, $5.29

While it doesn’t seem like a big deal, clear bar soap has become an affordable dupe for eyebrow gel. The #SoapBrows trend grew big this year. Like many other TikTok creators, @beautyindreamz used a spoolie brush and a bar of Pears Transparent Soap, which garnered over 4 million views and half a million likes. Even Amazon recommends the soap alongside these Disposable Eyelash Mascara Wands because of the popular trend.

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