Everything you need to know about Singles’ Day


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With Black Friday and Cyber Monday coming up in just a few weeks, the internet is already buzzing with amazing deals and sales. But did you know that these days pale in comparison to another shopping holiday that happens in mid-November?

China’s Singles’ Day, held on Nov. 11, is actually the world’s largest online shopping day. Initially created in the 1990s, Singles’ Day first started as a sort of single pride day or anti-Valentine’s Day holiday for people that were not in relationships. However, in recent years, online mega-retailer Alibaba has transformed the day, occasionally referred to as Double 11, into the biggest 24-hour online shopping event in the world.

According to Forbes, this year “250,000 brands and 5 million merchants will take part,” so we expect that everything from tech products to fashion essentials to home gadgets will be marked down on Singles’ Day.

Last year, BBC says that over 1.9 billion products (yes, billion with a B) were ordered and delivered on Singles’ Day. And this year is expected to be even bigger due to the Covid-19 pandemic with home goods and essentials like tools and vacuums being hot ticket items.

Shoppers living outside of China can get in on the action this year by heading to AliExpress.com or by shopping our guide to all of the best sales that are on right now. Those living in China can shop on Alibaba’s main websites, Taobao and Tmall, to find all of the biggest deals.

If you liked this, you might like to shop a few great holiday gifts from women-owned brands.

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