Latinx beauty brand to know: Reina Rebelde Cosmetics
Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.
If you haven’t heard of Reina Rebelde, get ready to get your full glam on.
Reina Rebelde is a Latinx-owned makeup brand that “celebrates Latinas’ unique cultural duality with high-quality products that bring out the pride in their heritage, the fierceness of their spirit and their unapologetic beauty.”
Launched in 2016 by Mexican-American Regina Mersen, Reina is an independently-owned Latinx cosmetics company. And while there are many Latinx fashion and beauty brands finally stepping into the spotlight, we can all admit that there is still a lot of work needed when it comes to representation.
Our 4 Play Wet Dry Eye Colors are here to PLAY! Use them wet for a high impact look or dry for a soft sultry glam! Tag a Reina who loves to play with poppin’ colors!
A post shared by REINA REBELDE® (@reinarebelde) on Sep 28, 2020 at 6:38pm PDT
Most recently, the beauty brand announced its partnership with Walmart, a major milestone for any beauty brand, but especially for one that is only a few years old. “As a self-funded, Latina-owned and operated makeup brand, I could have never imagined that four years into this journey, I’d see Reina Rebelde in Walmart stores,” founder and CEO Regina Merson said in a press release.
She continued, “I created Reina Rebelde for our Latinx community to be authentically seen and heard in the beauty industry. Walmart is helping a Latinx small business grow and allowing Reina Rebelde to be more accessible to Latinxs across the country while bringing our multi-faceted culture to life by celebrating my favorite holiday — Día de Los Muertos.”
¿Haz visto Reina Rebelde at your @walmart yet? (Yeah we’re the loud display ) Full store list #linkinbio – Award-Winning Products Pictured: Rebel Eye Definer Liquid in Zapatista Bold Lip Color Stick in Brava Rebel Eye Paint in La Doña
A post shared by REINA REBELDE® (@reinarebelde) on Sep 30, 2020 at 5:23pm PDT
If you want to talk about pigmented products that give you amazing color payoff? Look no further.
Below, I’ve rounded up some of my favorite products from the beauty brand, and if you haven’t snagged them up yet, go on and add to cart.
Shop: Long-Wearing High-Shine Lip Gloss, $14
Shop: Coqueta Contour Kit, $20
Credit: Reina Rebelde
Shop: Lipstick Brava, $15.24+
Shop: 4-Play Wet Dry Multicolor Pressed Powder, $19.99
Shop: Chiflada Liquid Eyeliner, $15
If you enjoyed this, you may like reading about four hair products on Amazon actually worth buying, according to a celeb hairstylist.
More from In The Know:
Bride faces backlash over ‘insane’ post-wedding demand: ‘That is ridiculous’
Reese Witherspoon’s young adult book pick is a ‘love letter to Black girls’
Rifle Paper Co. just launched floral puzzles that are gorgeously impossible
Shop Black-owned skincare and haircare brands at Blk +Grn
The post Latinx beauty brand to know: Reina Rebelde Cosmetics appeared first on In The Know.