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Everyone has their staple beauty products for hair, makeup and skincare. However, celebrity and influencer beauty brands are dropping left and right nowadays — and you can’t help but be curious about the brands created by famous hands.
People can say what they want about celebrity and influencer beauty brands, but the fact is that many of them carry quality products. As someone who often uses the Hydrating Curl Refresher from Gabrielle Union’s Flawless hair care line and regularly refills Rihanna’s Fenty Beauty Pro Filt’r Foundation (shade 445 if you’re curious), I can attest to the products made by celebs. Not to mention, I’m really digging the Soft Pinch Liquid Blush from the new Rare Beauty line by Selena Gomez.
Even influencers who have made their name on YouTube have made their way into the beauty space. Patrick Starrr’s One Size Beauty is available at Sephora while Manny MUA’s Lunar Beauty carries some fan-favorite lip gloss in his line. Not to mention, YouTuber Tati Westbrook launched her brand Tati Beauty with a textured neutral eyeshadow palette in 2019.
Plus, more celebrity beauty brands are on the way. Back in August, Alicia Keyes announced she’s launching a beauty brand with E.l.f. Cosmetics. Even Jennifer Lopez announced plans to launch JLo Beauty — and soon. Even Kim Kardashian’s makeup artist, Mario Dedivanovic, aka Makeup by Mario, launched his cosmetics brand recently.
In case you forgot just how many celebrity and influencer beauty brands there are, here’s a refresher:
Credit: Fenty Beauty
Rihanna made a splash with Fenty Beauty, launching 40 shades of foundation off the bat in 2017. The brand’s original foundation was a 2019 Allure Best of Beauty reader’s choice winner.
2. Tracee Ellis Ross’ Pattern Beauty
Credit: Ulta Beauty
The Pattern Beauty line not only smells delicious, but it’s specifically designed for curly naturals with 3b–4c hair textures. The Pattern hair pick also won for Allure’s Best of Beauty 2020 in the hair tools category. It’s honestly one of the strongest picks I’ve ever owned.
3. Millie Bobby Brown’s Florence By Mills
Credit: Ulta Beauty
Small, but mighty influential, Millie Bobby Brown’s brand enhances natural beauty. And though the “makeup, no makeup” look isn’t for everyone, this Zero Chill Face Mist is probably one of my favorite mists ever.
4. Huda Kattan’s Huda Beauty
Beauty industry newcomer Selena Gomez caused a stir with her highly-anticipated Rare Beauty makeup line. After trying the line for myself, I’m upset I didn’t snag this “Inspire” shade from the Lip Souffle Line.
After doing an extensive review of Flawless, this oil is one of my favorite products in the line. I use this for taking out twist-outs, I’ll use it alongside the Defining Curl Cream while putting my twists in or I’ll use it when my ‘fro feels dry throughout the day.
Credit: Violet Grey
If you’re shopping Victoria Beckham’s beauty line, you may just find yourself splurging. With prices starting at $28, this line is just as posh as her Spice Girl’s name.
Credit: Iman Cosmetics
Supermodel and icon Iman designed a line of makeup made for people of color. Offering cosmetics and daily skin routine products tailored to Black and brown skin, Iman Cosmetics carries affordable, but effective products.
9. Kora Organics By Miranda Kerr
Credit: Kora Organics
Miranda Kerr’s clean and organic beauty line was launched in 2009, aiming to serve shoppers organic and certified natural products to detoxify, nourish and revitalize skin. This cream cleanser made InStyle Australia’s list of 101 Best Beauty Buys in 2019.
Not only is TPH made for all hair types, but it has specific lines within the brand to help you quickly sort out your hair needs. I’ve personally tried the Scalp Care line, and it’s one of my absolute favorite product lines. What’s also great about it is the price point — everything is under $15.
12. ProD.N.A By Paris Hilton
Credit: Pro D.N.A
Paris Hilton’s skincare line is entirely sold out on HSN, if that gives any indication on how it’s doing. The brand carries luxury skincare from cleansers to serums and creams. Using GenoMatrix, a formulation of enzymes, the products’ ingredients act as a collection of anti-aging solutions.
13. Flower Beauty By Drew Barrymore
Credit: Flower Beauty
Drew Barrymore’s Flower empire is ideal for those who like to play with makeup that won’t cost an arm and a leg. Its cruelty-free line includes eye makeup, complexion and face products, lip products and beauty tools all for under $20.
14. Honest Beauty By Jessica Alba
Credit: Honest Company
The Honest Company was Jessica Alba’s way of creating products with ingredients that were safe for one’s entire family to use. Being “honest” and listing every ingredient, its home care products, makeup and skincare keep you informed on what you put on your body.
15. Goop By Gweneth Paltrow
Credit: Credo Beauty
Despite Gwyneth Paltrow’s Goop beauty brand being a splurge, products have still sold out time and time again. The luxury wellness line begins with beauty from the inside, offering ingestible supplements, and ends with skincare products made to address skin concerns.
16. Lauren Conrad Beauty By Lauren Conrad
Credit: Lauren Conrad Beauty
Lauren Conrad’s beauty brand isn’t for those who like to pack on the powder. It’s for those who seek out clean, environmentally-friendly, ethically-sourced and vegan products. Lauren Conrad Beauty focuses more on the small details of makeup. For now, the brand includes an eyeliner, a lipstick, a gloss, cheek tint and liquid highlighter.
17. Kylie Cosmetics By Kylie Jenner
The youngest of the KarJenner clan first took the beauty industry by storm with her lip kits. Since the brand’s release in 2014, Kylie Cosmetics has expanded into eyeshadow, complexion products and, of course, more lip kits.
18. KKW Beauty By Kim Kardashian
Older sister Kim Kardashian’s beauty brand is ideal for those who do have an “everyday glam” makeup routine. The brand carries eyeshadow palettes and lip and face products, but it has also branched out into body makeup as a new addition to the brand.
19. Kesha Rose Beauty By Kesha
20. MDNA Skin by Madonna
Credit: MDNA Skin
MDNA is Madonna’s skincare brand — and it’s super luxe. The exclusive formulas used are derived from the thermal water from Montecatini, Italy, per the brand’s site. Not to mention, the tools are innovations from Japan, made to recreate skincare treatments from an esthetician.
21. Tati Beauty By Tati Westbrooks
Credit: Tati Beauty
Launched just a year ago, Tati Westbrook dropped her coordinated neutral eyeshadow palette and a makeup applicator called the Blendiful — which is said to be a makeup game-changer for buffing out foundation.
22. One Size Beauty by Patrick Starrr
23. Item Beauty By Addison Rae
Credit: Item Beauty
The second most followed TikTok star, Addison Rae is a cofounder of newcomer Gen Z- focused brand, Item Beauty. The brand offers a selection of glosses, brow pencils, mascara, a powder and a bronzer/contour duo.
24. Baby Phat Beauty By Kimora Lee, Ming Lee and Aoki Lee Simmons
Credit: Baby Phat Beauty
One of the oldest brands in street style launched its beauty line, Baby Phat Beauty in September of 2020. The brand features three different collections to represent Kimora, Ming and Aoki with a body lotion, an illuminating body spray and a lip gloss.
If you liked this story, you may also enjoy an extensive review of Gabrielle Union’s Amazon hair care line.
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