Happy Pride! Celebrate all month long with limited-edition picks from these 16 brands


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Pride is considered one of the most widespread celebrations of freedom recognized across the world. Seeking to uplift the lives and experiences of the members of the LGBTQIA+ community, Pride Month, which occurs annually in the month of June, is usually commemorated with massive parades and extravagantly planned events.

Due to the global pandemic that is currently still being addressed across the world, most annual Pride festivities have been canceled. However, several beauty and fashion brands have come together to create Pride-inspired products and, furthermore, support organizations that solely aim to empower and help members of the LGBTQIA+ community.

Among those brands releasing products to facilitate change and foster queer visibility are Nike, PopSocket, Apple, Happy Socks, Dr. Martens, Reebok, NYX Cosmetics, Marc Jacobs Beauty and more.

Check out our master roundup of 16 brands that will help you celebrate Pride, whether you’re practicing social distancing or with the company of your closest friends and allies.


Shop: Apple Watch Sport Loop (40mm) — Pride Edition, $49

Credit: Amazon

For years since the first Apple Watch launched in 2014, Apple has released a Pride-themed assortment of bands. Available at the brand’s native website as well as authorized retailers like Amazon, these limited-edition bands are still in stock and can be paired with new matching Pride watch faces.

Apple has also said that, through this effort, they are proud to support LGBTQIA+ advocacy organizations including The Trevor Project, Gender Spectrum, The National Center for Transgender Equality and more.

Happy Socks

Shop: Happy Socks Rainbow Flow Sock, $16

Credit: Happy Socks

For the second year in a row, popular sock brand Happy Socks has teamed up with gender-neutral clothing brand The Phluid Project for a special Pride-themed collection.

The limited-edition line features six new designs that include everything from tie-dye to fringe with some pieces featuring messages like, “Feet have no gender.”

10 percent of all net sales from this collaboration will be donated to The Trevor Project.

Shop: Happy Socks No Gender Sock, $16

Credit: Happy Socks

Shop: Happy Socks Tie Dye Sock, $16

Credit: Happy Socks

Dr. Martens

Shop: Dr. Martens 1460 Pride Smooth Leather Lace Up Boots, $150

Credit: Dr. Martens

Dr. Martens has a long history of inclusion and diversity as observed through its promotional campaigns and releases. This Pride Month, the shoe brand has released a special edition of its 1460 Smooth Leather Lace-Up Boot — a product that the brand has also released in past years.

In addition to the return of this shoe, Dr. Martens is making a $25,000 donation to The Trevor Project.


Shop: Reebok Club C 85 Pride Shoes, $75

Credit: Reebok

Reebok has completely revamped the colorways of some of its most iconic sneaker silhouettes in recognition of Pride Month. Some of them include the Classic Leather, Club C, Instapump Fury and the Zig Kinetica.

These new releases are a part of the brand’s two new Pride Month campaigns: “All Types of Love” and “Proud Notes.”

Shop: Reebok Zig Kinetica Pride Shoes, $120

Credit: Reebok

Shop: Reebok Classic Leather Pride Shoes, $75

Credit: Reebok

Shop: Reebok Classics Pride Reversible Bucket Hat, $33

Credit: Reebok

Shop: Reebok All Types Of Love T-Shirt, $25

Credit: Reebok

NYX Professional Makeup

Shop: NYX Pride Edition Ultimate Shadow Palette, $18

Credit: NYX

Praised for being one of the most recognizable and affordable brands in the drugstore beauty space, NYX has launched a stunning #ProudAlliesForAll collection in observance of Pride Month.

Proving that this is a worthwhile initiative, the brand has decided to extend the availability of the special collection past the month of June. Instead, the collection will remain active all year long in celebration of the LGBTQIA+ community.

In addition to this campaign, which seeks to celebrate the importance of allies, the brand is collaborating with the L.A. LGBT Center and has donated more than $50,000 to global LGBTQIA+ organizations.

Shop: NYX Pride Edition Vivid Brights Eyeliner, $7

Credit: Nyx

Marc Jacobs Beauty

Shop: Marc Jacobs Beauty Enamored (With Pride) Dazzling Gloss Lip Lacquer, $29

Credit: Marc Jacobs Beauty

Marc Jacobs Beauty is celebrating Pride Month with the release of its new Enamored (With Pride) Hydrating Lip Gloss Stick and Gloss Lip Lacquer. The products are available in five different shades and are housed in special-edition Pride-themed packaging.

In addition to these releases, the brand will also be supporting the LGBTQIA+ community with a $10,000 donation to two organizations: SAGE and Foundation Le Refuge.


Shop: Bliss x The Trevor Project Limited Edition Pride Makeup Melt Wipes, $3

Credit: Bliss

The widely loved and famously affordable skincare and body care brand has released limited-edition Pride packaging for its Makeup Melt Wipes. The product is sold exclusively at the brand’s native site.

100 percent of net proceeds from this release (up to $40,000) will be donated to LGBTQIA+ organizations.

Life Is Good

Shop: Men’s LIG In All Colors Crusher Tee, $21.99 (Orig. $28)

Credit: Life Is Good

Printed T-shirt retailer Life Is Good, known for spreading “the power of optimism,” is extending its aim to Pride Month.

The brand has released a series of tees with uplifting phrases, graphics and colorways exclusive to the occasion. According to the products’ descriptions, 10 percent of net profits from these sales will be donated to children in need.

Shop: Women’s In Love We Trust Crusher Tee, $28

Credit: Life Is Good

Shop: Men’s Nothing Is Stronger Than Love Crusher Tee, $28

Credit: Life Is Good

Shop: Women’s Unconditional Love Spectrum Crusher Vee, $28

Credit: Love Is Good


Shop: Teva Flatform Universal Rainbow Pride (AllGender Sandals), $70

Credit: Teva

Trendy sandal brand Teva has launched its “Rainbow Pride Pack” collection in celebration of Pride Month.

The brand has partnered with the It Gets Better Project to release a line of rainbow-themed footwear featuring items that come in a variety of heights and colors.

Teva has also made a donation to the organization “to help further their work of uplifting LGBTQ+ youth across the worth through storytelling.”

Shop: Teva Midform Universal Rainbow Pride (All-Gender Sandals), $60

Credit: Teva

Shop: Teva Original Universal Rainbow Pride (All-Gender Sandals), $50

Credit: Teva


Shop: Nike Air Force 1 Be True, Coming June 19

Credit: Nike

Nike recently teased its BeTrue collection, designed in observance of Pride Month. The line will be made available for global purchase on June 19, 2020.

Inspired by the Pride flag, these three footwear picks are special iterations of the brand’s most popular releases: the Air Force 1, Air Max and Air Deschutz. Nike has also made an effort to recognize the people of color within the LGBTQIA+ community by including black and brown shades in the designs.

In addition to these limited sneaker releases, the brand is supporting more than 20 organizations that seek to help and uplift members of the LGBTQIA+ community.

Shop: Nike Air Max 2090 BeTrue, Coming June 19

Credit: Nike

Shop: Nike Air Deschutz Be True, Coming June 19

Credit: Nike


Shop: Converse Pride Collection Chuck 70, $85

Credit: Converse

Reiterating their commitment to hearing and uplifting LGBTQIA+ voices, Converse has launched a special Pride collection for the fifth year in a row.

The line features an extensive remixing of its classic Chuck Taylors, as well as trendy accessories. All of the products include the “More Color, More Pride” flag and, like Nike, feature purposefully added hues of black and brown to represent people of color.

The “More Color, More Pride” flag was first conceptualized and popularized by social justice advocate Amber Hikes.

Converse has also outlined that it will be continuing to make contributions to the It Gets Better Project, Bagly, The Ali Forney Center and Out MetroWest.

Shop: Converse Pride Collection Custom Chuck 70 By You, $105

Credit: Converse

Shop: Converse Pride Collection Chuck 70, $90

Credit: Converse

Shop: Converse Pride Collection Chuck Taylor All Star, $65

Credit: Converse


Shop: ASOS DESIGN x GLAAD& Unisex T-Shirt With Unity Logo, $29

Credit: ASOS

A proven advocate for LGBTQIA+ recognition and diversity, clothing brand ASOS has teamed up with GLAAD for the fourth year in a row to release a full collection of apparel.

The pieces included in this collection range from sizes XS to 4XL and 100 percent of net sales will be donated directly to GLAAD, a media monitoring organization founded by LGBT people in the media.

Under Armour

Shop: UA HOVR Phantom Slip Pride, $140

Credit: Under Armour

Activewear brand Under Armour has also released special-themed products in celebration of Pride Month. Among the pieces are slip-on sneakers, graphic tanks, water bottles and hoodies.

Stressing that equality is one of its “core values,” Under Armour has announced that it is partnering with LGBTQ+ non-profit community groups “to support released response efforts” to COVID-19.

Shop: Women’s UA Pride Graphic Tank, $35

Credit: Under Armour

Shop: UA Beyond 18 oz. Pride Bottle, $30

Credit: Under Armour

Shop: Men’s UA Pride Sportstyle Wind Hooded Jacket, $60

Credit: Under Armour


Shop: Levi’s Pride Trucker Jacket, $118

Credit: Levi’s

Iconic denim clothing brand Levi’s has released its Pride Collection titled “Use Your Voice.” The extensive line features Pride-themed pieces that vary in color, cut and design.

The brand has announced that 100 percent of net proceeds from the collection with be donated to OutRight Action International, an international LGBT human rights organization dedicated to improving the lives of people who experience discrimination or abuse due to their sexual orientation, gender identity or sex characteristics.

Shop: Levi’s Pride Community Cropped Tee Shirt, $29.50

Credit: Levi’s

Shop: Levi’s Pride Logo Sparkle Sling, $25

Credit: Levi’s


Shop: Adidas Carrera Low Pride Shoes, $80

Credit: Adidas

Adidas has brought back its Pride collection for 2020. In celebration of the LGBTQIA+ community worldwide, the popular brand has released limited-edition colorways of some of its most popular styles and silhouettes.

Some of them include the Ultraboost S&L, Nite Jogger, Carrera and its staples slides. The brand has also expanded the Pride-theme to its clothing, implementing the colors of the Pride flag onto its tights and jackets.

Shop: Adidas MMD_R1 Pride Shoes, $130

Credit: Adidas

Shop: Adidas Adilette Lite Pride Slides, $30

Credit: Adidas

Shop: Adidas Pride Believe This 2.0 3-Stripes 7/8 Tights, $65

Credit: Adidas

Shop: Adidas Pride Off-Center Jacket, $90

Credit: Adidas


Shop: Pride 2020 PopSocket, $10

Credit: PopSocket

PopSocket, one of the leading phone accessory brands, has released a line of special products as a part of its dedicated Pride Collection in celebration of Pride Month.

Each PopSocket ranges in price from $10 to $15 and proceeds from each purchase are going towards helping the LGBTQIA+ community as the brand has announced that three Poptivism PopGrips will donate 50 percent of the sales from June 1 to June 30, 2020, to the Trevor Project.

Shop: Pride Flag Pop Socket, $15

Credit: PopSocket

Shop: Love Is Power PopSocket, $15

Credit: PopSocket

Shop: I Am Proud PopSocket, $10

Credit: PopSocket

Shop: Rainbow Flow PopSocket, $10

Credit: PopSocket

Shop: Queer AF PopSocket, $10

Credit: PopSocket

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