These brands are financially supporting Black Lives Matter causes
Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.
Staying silent about racial inequality isn’t an option for brands anymore. As protests continue globally in the name of Breonna Taylor, George Floyd, Ahmad Ahrbury and the Black Lives Matter movement, some brands are speaking out and supporting the cause.
Now more than ever, people are looking for their go-to brands to show up for Black people and show solidarity. Smaller beauty brands, like Inn Beauty Project, have donated to causes like the NAACP Legal Defense Fund, George Floyd Memorial Fund and The Minnesota Freedom Fund. Other popular brand names, like Hero Cosmetics, are donating 100 percentof proceeds from its latest Mighty Patch Micropoint for Dark Spots for the week of June 1 to the NAACP Legal Defense and Education Fund charity.
But the support doesn’t stop with skincare. Fashion brands, like Peter Do, are spending the month of June committing 100 percent of net profits from online sales to Black-founded organizations fighting for Black equality. Plus, Ugg is donating $50,000 to the American Civil Liberties Union (ACLU).
While it's important to have brands show up for Black lives, donations aren't where the work ends. Many brands still need to work internally to truly champion Black success and equality. To support brands doing the work to uplift the Black community, check out these brands committing to the cause.
It’s up to all of us to make a change. What are you doing? Let’s share resources. Let’s have this conversation. We’re stronger together ✊🏿✊🏾✊🏽✊🏼✊🏻
A post shared by Glow Recipe (@glowrecipe) on May 30, 2020 at 9:10am PDT
Glow Recipe has already donated $10,000 to the Black Visions Collective, a Black, trans and queer-led organization to support Black liberation.
We stand with you. UGG is proudly donating $50,000 to the American Civil Liberties Union who provide legal assistance wherever civil liberties are at risk. #BlackLivesMatter #UGGTOGETHER
A post shared by UGG® (@ugg) on May 30, 2020 at 4:19pm PDT
Ugg has donated $50,000 to the American Civil Liberties Union, which helps provide legal assistance.
Youth To The People
We won’t stop speaking out against racism. But action is needed. Action as unrelenting as the racism and violence committed against the Black community in this country, and beyond. + Youth To The People will act in solidarity with the protestors, the activists, the community leaders, and those individuals who have been given no choice but to rally for their children’s rights, safety, and lives. + We have donated $50,000 across three organizations working to dismantle systemic violence and institutionalized racism: @blklivesmatter , @BlackGirlsCode, and the @NAACP Legal Defense and Educational Fund. + Not everyone can give, and not everyone has a platform to amplify the message. We believe that the words spoken in your home, among your friends and family, and to your children are transformative. Speak for justice. For those able and wanting to act alongside us, here is a list of organizations. If we have overlooked any, please share in the comments. Thank you.
A post shared by Youth To The People (@youthtothepeople) on May 31, 2020 at 7:47pm PDT
Clean and environmentally conscious brand Youth To The People has also donated 50,000 among Black Lives Matter, Black Girls Code and the NAACP Legal Defense and Educational Fund.
The Inkey List
A post shared by The INKEY List (@theinkeylist) on Jun 1, 2020 at 1:28pm PDT
The Inkey List is donating $10,000 to the NAACP Legal Defense and NAACP Legal Defense and Education Fund charity
A post shared by BIOSSANCE (@biossance) on May 31, 2020 at 12:29pm PDT
Skincare brand Biossance is pledging $100,000 to ACLU, The Minnesota Freedom Fund, Color of Change, and Black Lives Matter.
To our Mented community, We want to be honest about something. In times like these - times when our world is in crisis and our community is heartbroken - carrying on with our day-to-day operations can feel like a Herculean task. As founders we love what we do; we love that we get to do it, but there are days when selling another lipstick feels like the smallest, least important thing we can do in the midst of this chaos. Last week we witnessed George Floyd’s murder at the hands of police who are sworn to protect and serve; this was on the heels of Ahmaud Arbery’s murder, which was on the heels of Breonna Taylor’s. While makeup can often be a solace, there’s not enough gloss in the world to ease the pain we feel. The truth is, despite our pain, work must go on. But that doesn’t mean it’s business as usual. For the month of June, we’ll be donating a portion of every sale to support protestors around the country, starting with bail funds in New York City. We’re also giving our team every Friday this month off to promote mental health and give them the space to digest, reflect, and act. Finally, we will be hosting a completely free masterclass on starting an e-commerce business on Thursday, June 18th at 3 pm ET. Building a company that empowers and employs people of color all over the world has been one of our greatest joys, and in many ways, it’s our daily form of protest. We would love to share our insights and help as many of you as possible; you can register for the class via our story. Like so many of you, we are struggling to make sense of this time. We are grateful to be doing our small part to help our community, and we are grateful to you for being a part of it. With love, KJ and Amanda
A post shared by Mented Cosmetics (@mentedcosmetics) on Jun 1, 2020 at 8:26am PDT
Mented Cosmetics is supporting protestors across the country, starting with bail funds in New York City with every sale for the month of June.
In order to see change, we have to be part of the change. Little by little, a little becomes a lot. #BlackLivesMatter For more resources, or to donate please visit— @blklivesmatter @naacp and our stories today.
A post shared by ILIA (@iliabeauty) on May 31, 2020 at 1:44pm PDT
Ilia Beauty is showing support in donating $50,000 to Black Lives Matter and the NAACP Legal Defense and Educational Fund.
A post shared by Athena Club (@athenaclub) on May 31, 2020 at 10:51am PDT
Body care brand Athena club is pledging 100 percent of all proceeds for the full week of June 1 to the NAACP Legal Defense and Education Fund charity.
A post shared by Glossier (@glossier) on May 30, 2020 at 4:40pm PDT
Glossier is investing $1 million to various initiatives and Black-owned businesses. This includes $500,000 across Black Lives Matter, NAACP Legal Defense and Education Fund charity, The Equal Justice Initiative, The Marsha P. Johnson Institute and We The Protestors. Plus, another $500,000 is to be donated in grants to Black-owned businesses that will be discussed more through June.
We will not be silent. We stand in solidarity with all those fighting against social injustice. Kosas will be pledging $20k to organizations who are actively fighting to make real change: Black Lives Matters, Black Lives Matters LA, and Color of Change. We urge you to do your part. Every single action counts. —Text FLOYD to tel:55156 —Donate to @blklivesmatter —Donate to @blackvisionscollective —Send a message to your congressional representative Sign The Petition —@colorofchange’s #JusticeForFloyd petition —Change.org Justice for #TonyMcDade petition —@colorofchange’s #JusticeForBre petition To find more resources to educate and take action, go to our Stories now.
A post shared by Kosas (@kosas) on May 31, 2020 at 11:00am PDT
Kosas is pledging $20,000 to Black Lives Matters, Black Lives Matters LA and Color of Change.
We Stand United with our Fellow Beauty Community and Support their Actions alongside ours… @target @ultabeauty @nyxcosmetics @maccosmetics @maybelline @fentybeauty @beccacosmetics @clinique @urbandecaycosmetics @jenatkinhair @benefitcosmetics @colourpopcosmetics @sundayriley @drunkelephant @w3llpeople We will be donating $25,000 to @colorofchange to help support their efforts to fight injustice and create a more human world for Black people in America.
A post shared by e.l.f. Cosmetics (@elfcosmetics) on May 31, 2020 at 1:14pm PDT
Beauty brand E.L.F. Cosmetics is $25,000 to Color of Change.
We believe in equal rights for everyone. We stand with and support the Black community – today and every day. We understand that this goes far beyond a social media post. We’ve learned the hard way how much work we still must do to live by the values we believe in. We’re committed to using our voice and influence to do our part and stand up against racism and discrimination. Today, H&M group will donate 500 000 USD to @naacp, @colorofchange and @aclu_nationwide. We support these organisations in their efforts for justice, economic rights and democratic empowerment. Let’s change. Together. #BlackLivesMatter H&M
A post shared by H&M (@hm) on Jun 1, 2020 at 11:18am PDT
H&M is slated to donate 500,000 to NAACP, Color of Change and the ACLU.
A post shared by Aritzia (@aritzia) on May 31, 2020 at 12:47pm PDT
In support of protests, Aritzia is donating $100,000 to Black Lives Matter and the NAACP.
George Floyd and I are both from Houston. We actually both went to Lamar High School, though he graduated from Yates. We were separated by time. We weren’t the same age, we weren’t in the same year. But we walked the same hallways, maybe sat in the same classrooms, albeit at different moments in time. We had entirely different lives, different opportunities, and faced different challenges. Had we both been in the exact same situation, at the exact same moment, I think it would have ended differently for me. Actually, I know it would have. That reality pierces me to my core.⠀ ⠀ Being from Houston, as a team, we want to support the black community locally and are looking for meaningful ways that we can support. Hopefully we’ll have something firmed up in the next day or so. But in recognition that this level of discrimination, hatred, and brutality is rampant across the entire United States, yesterday we made a $50,000 donation commitment to the NAACP Legal Defense and Education Fund. We are limited in our resources, but not in our voice.⠀ ⠀ Wishing everyone a peaceful Sunday, but not a forgetful one. 🤎⠀ - Sunday
A post shared by Sunday Riley (@sundayriley) on May 31, 2020 at 11:48am PDT
Sunday Riley is making a donation of $50,000 to the NAACP Legal Defense and Education Fund charity.
BLACK LIVES MATTER. Our team have been actively sharing their voices in the fight against racism and inequality, and from tomorrow, our Instagram Stories will become a dedicated space to continue this conversation. We want to amplify as many voices as possible and ask you to join us. Please email videos (1 min max) or words to email@example.com (kindly note that anything sent to this email will be made public). DECIEM is donating $100,000 across Black Lives Matter and The NAACP Legal Defence & Educational Fund.
A post shared by The Ordinary, NIOD, & more. (@deciem) on May 31, 2020 at 2:22pm PDT
Deciem is also a brand pledging to Black Lives Matter and the NAACP Legal Defense and Educational Fund with a $100,000.
To our black community members, employees, customers, colleagues, and friends: We see you, stand with you, and are pledging $1 million to organizations and initiatives focused on combating systemic racism.
A post shared by Warby Parker (@warbyparker) on Jun 1, 2020 at 8:46am PDT
Eyeglasswear brand Warby Parker is pledging $1 million dollars "to organizations and initiatives focused on combating systemic racism."
It’s not OK. It’s never OK. We’re donating $10,000 to @mnfreedomfund.
A post shared by Revolution Makeup (@makeuprevolution) on May 30, 2020 at 4:15am PDT
London-based makeup brand Makeup Revolution is donating $10,000 to the Minnesota Freedom Fund.
We’re pausing our regularly scheduled social posts today to listen and learn—but we will not be silent. We believe unequivocally that Black Lives Matter and when we return we are committed to using our platform and resources to stand against racism and injustice, to amplify Black voices, and celebrate the beauty and diversity of Black lives. We are proud to have given more than $1M to support organizations in our communities like @caresmentoring, @center_for_urban_families, @naacp, @nbjconthemove and The National Coalition on Black Civic Participation Black Women’s Roundtable who are building up Black communities and leading the fight for racial justice and equity. This is not the beginning of our work and will not be the end. We stand in solidarity with our Black employees, colleagues, friends, and the community. #blackouttuesday
A post shared by Sephora (@sephora) on Jun 2, 2020 at 9:41am PDT
Sephora has donated $1 million Sephora's given to help support organizations like The National Coalition on Black Civic Participation, National Cares, Center For Urban Families, The National Black Justice Coalition and the NAACP. Plus, the brand is letting Sephora Beauty Insiders redeem membership points to donate directly to the National Black Justice Coalition.
(1/2) #GeorgeFloyd, #BreonnaTaylor, #AhmaudArbery, #TonyMcDade and countless others. We will not forget them, and we know that we need to be part of the change. Over the next three months, we are donating $100,000 to organizations that are working to combat racial injustice, starting with a donation to Black Lives Matter (@blklivesmatter). We will also continue to listen, learn, and act. Join us.
A post shared by TOMS (@toms) on Jun 1, 2020 at 6:41pm PDT
Toms has pledged to donate $100,000 over the course of three months to organizations fighting racial injustice, starting with Black Lives Matter.
This list will continue to be updated.
If you found this story helpful, check out this Black-owned co-working space is fostering a community for Black and LGBTQ+ businesses
Other Posts From In The Know:
How to support the Black Lives Matter movement and protestors
These pillows featuring Black activists celebrate resilience and resistance
These super sleek sustainable white sneakers are stain and odor-resistant
Shop our favorite beauty products from In The Know Beauty on TikTok
The post These brands are financially supporting Black Lives Matter causes appeared first on In The Know.