This is the No. 1 shampoo and conditioner set on Amazon — and it's under $40

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With all its uses and claimed benefits, is there anything apple cider vinegar can't do? It's been a popular home remedy for years, with many people using it for cooking, cleaning and treating various health conditions. It's even become a way to support weight loss and address various beauty concerns.

So, it's no surprise that ACV is the main ingredient in one of Amazon's best-selling shampoos. The WOW Apple Cider Vinegar Shampoo and Hair Conditioner Set has over 22,000 customer ratings and nearly 8,500 positive reviews. Not to mention, it's the No. 1 shampoo and conditioner set on the e-commerce site.

Retailing at just $35.95, this set packs quite the punch. It's designed to target some of the most common hair problems — including dandruff, frizz, hair loss, and dry and damaged hair.

Shop: WOW Apple Cider Vinegar Shampoo & Hair Conditioner Set, $35.95

How exactly?

The ACV in the shampoo helps detoxify your hair by removing filth, dirt and product buildup, according to the product description. It also has antibacterial and anti-fungal properties to help keep the pH of your scalp balanced, which is crucial to combating dandruff and other scalp conditions. The shampoo even contains saw palmetto — a plant extract believed to help fight hair loss.

The conditioner, on the other hand, uses virgin coconut and avocado oil to provide nourishment to your hair. These two ingredients help "rejuvenate weak, thin, damaged hair or dry scalp," according to the product description.

WOW Apple Cider Vinegar Shampoo
WOW Apple Cider Vinegar Shampoo

As a bonus, the set is 100 percent vegan, color-safe, paraben-free, sulfate-free and hypoallergenic.


For many shoppers, the WOW set appears to be a difference maker. One reviewer said that they were "pleasantly surprised" with the results after initially being hesitant.

"My hair is so soft and shiny and lightweight!" they wrote. "I love how bouncy it is after using this plus it smells amazing. Not vinegar-y at all."

Another reviewer raved that the shampoo and conditioner helped remove their dandruff and "clean" their scalp: "It makes my head super clean and makes my hair soft and shinny," they wrote.

But despite the overwhelming praise for the product, it's worth noting that many shoppers didn't experience the same glorious results.

"I am 50/50 on this product," one Amazon user explained. "The smell is amazing but conditioner makes my hair too greasy. I can only put in ends away from scalp, but if I don’t put any on the rest of the hair, they feel very dry."

Another shopper acknowledged that the shampoo did work, but didn't meet their personal expectations.

"The shampoo does smell good, and helps clarify the scalp, but unfortunately for me it hasn’t helped my scalp as much as I hoped for," they explained. "I am not a big fan of the conditioner. It doesn’t really do much for my hair or dry ends."

If you enjoyed this story, you may like reading about this vitamin C water filter that helps improve hair quality and softens water.

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