Beauty gurus love the No. 1 best-selling primer in the US, and it costs only $8


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Whether you’re a skincare enthusiast or a beauty guru, finding a great deal on best-selling, top-rated products can be super satisfying.

And while searching for these items can be quite time-consuming, we’ve encountered one that won’t put a huge dent in your wallet and is a cult-favorite. Plus, it costs only $8.

E.l.f.’s Poreless Putty Primer has been deemed the No. 1 best-selling primer in the U.S., according to Nielsen data. Known as the “primer that broke the internet,” it’s understandable why people are completely obsessed.

Formulated with squalane, this primer can make imperfections and pores disappear after application. Because of its ingredients, it can help give your face the ultimate glow and dewiness.

Shop: e.l.f. Poreless Putty Primer, $7.99

Credit: Amazon

100 percent vegan and cruelty-free, this skincare must-have is also free from parabens, phthalates and triclosan. To use, just apply after your moisturizer and allow it to settle into the skin for 30 seconds before applying makeup.

In comparison to other primers that may be costly, this option is super effective even though it’s priced at a much lower price point. Some shoppers have even compared it to higher-end brands.

One five-star reviewer wrote, “Just as good as the ‘pro’ brands. This is smooth, blends well with foundation and feels good on the skin. Sets well with powder.”

However, because of the squalane in this product, its consistency may be a bit too oily or thick for some. And in order to use, you might need to apply a setting powder after applying. While it works for many, it might not work for all.

Another shopper explained, “I love this product but the only downside is it makes oily skin even more oily at times. Other than that it is amazing!!!!”

In any case, this $8 primer is definitely worth considering if you’re into trendy products that are also super budget-friendly.

If you enjoyed this article, you can also snag Amazon’s best-selling anti-aging cream for $9.

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