Amazon's best-selling retinol is $11 and people are obsessed

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With over 6,800 reviews, shoppers can’t get enough of a $10.95 skincare buy — which they claim beats acne and stops aging in its tracks.

The Retinol Serum for Face and Skin by Tree of Life has earned its place as one of Amazon’s top beauty sellers. While the organic skincare hero is considered clinical strength, it’s also gentle as it contains vitamin E and vegan hyaluronic acid to replenish and moisturize, while simultaneously letting its hard-working, two percent retinol serum renew cells, target wrinkles and turn back the clock.

Retinoids can get a bad rap for being too harsh, but when used properly, they can be great tools in your skincare arsenal. According to Harvard Health Publishing, “retinoids reduce fine lines and wrinkles by increasing the production of collagen. They also stimulate the production of new blood vessels in the skin, which improves skin color.”

One caveat to this buzzy skincare ingredient is that it can take “three to six months of regular use before improvements in wrinkles are apparent—and the best results take six to 12 months.”

If you’re willing to give it a shot, Tree of Life’s version is a great option for several reasons.

Shop: Retinol Serum for Face and Skin, $10.95

Credit: Amazon

Certified cruelty-free and totally vegetarian, the powerful plant-based serum purports to give you smooth, even skin with diminished signs of aging. Some users also swear that the product has helped them tackle hormonal breakouts, persistent zits and acne scars, while other customers regularly use it to reverse the signs of aging on their hands.

Tree of Life is founded by biologist Ellyn Davis, who sought to create a clean, non-toxic skincare line with active ingredients that wouldn’t break the bank. Due to the brand’s low price points, simple packaging and effective ingredients, it has drawn numerous comparisons to the likes of The Ordinary.

So, what do the thousands of glowing reviews state? Well for starters, one enthusiastic woman called it a skincare miracle.

She said, “Immediately it was like the lines disappeared… I know there is no such thing as a miracle product. But darn it. This serum comes real close!!”

While the single bottle of Retinol Serum for Face and Skin is selling out fast, you can still snag a bottle of the good stuff on Amazon by bringing home a value set!

Shop: Anti Aging Serum 3-Pack for Face, $19.95

Included: Tree of Life’s Vitamin C Serum, Retinol Serum and Hyaluronic Acid Serum

Credit: Amazon

Shop: Serum Combo Pack, $14.95

Included: Tree of Life’s Vitamin C Serum and its Retinol Serum

Credit: Amazon

Shop: Anti Aging Serums, $14.95

Included: Tree of Life’s Retinol Serum and its Hyaluronic Acid Serum

Credit: Amazon

If you liked this story, you might like to read about this affordable and clean skincare brand.

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