This $20 serum at Target is a skincare community favorite: ‘I LIVE by this’


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For most skincare enthusiasts, finding serums that won’t break the bank can be a little difficult. From complex formulas to celeb-approved favorites, these products can sometimes be costly.

However, if you’re still searching for an option that’s affordable and efficient, there is one serum that many Target shoppers approve of and it’s only $20!

With over 1,100 ratings, Bliss’ Glow & Hydrate serum combines both niacinamide and hyaluronic acid that can help give you the ultimate dewiness and moisture. Vegan, cruelty-free and free from parabens or phthalates, this formula is packed with niacinamide, hyaluronic acid and vitamin E. According to its product description, these ingredients can help, “improve dullness, diminish pores and blemishes, and shield skin from environmental stressors. Plus, hyaluronic acid soaks in for hydrated, radiant skin.”

Shop: Bliss Glow & Hydrate Serum, $19.99

Credit: Target

If you haven’t used niacinamide before, you might be wondering, “What does it actually do?” Well, it has a ton of skin benefits, including helping with sun damage, fine lines, wrinkles and skin inflammation. It’s important to know that using it can cause an allergic reaction, so it’s best to do a patch test on your skin beforehand.

One five-star reviewer compared it to other products, explaining, “First off I will say I love this. I’m very surprised, and impressed. I can be a bit of a skincare ‘snob’. I have serums at price points from $100 – $300, and have high expectations/standards if I’m going to rebuy. I love Niacinamide which peaked my interest with this product. The ingredient list was impressive for $20, so I took the plunge. I LOVE IT. My skin looks so smooth and balanced when using this. It sinks right in, and lays beautiful under makeup. [Definitely] adding this permanently to the arsenal.”

Another shopper mentioned, “I LIVE by this product, I absolutely love the way it feels and smells. You apply every morning to a dry, clean face and it’s supposed to moisturize and keep your skin hydrated throughout the day. It is for sure an absolute FAVORITE.”

If you enjoyed this article, you can also shop this $28 retinol moisturizer that can reduce wrinkles in one week.

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