18 viral products massively discounted during Ulta’s spring sale

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Beauty products often go viral for a reason, whether it’s astounding results or an innovative new take on a classic item. No matter the reason, though, when there’s internet buzz, there’s usually a reason to listen.

From now until April 18, Ulta is holding its Spring Haul Sale, which includes hundreds of makeup products discounted up to 50 percent. With skincare, makeup and hair products all on sale, there’s plenty to scoop up. (And yes, there are many tried-and-true viral products included in the bunch.)

If you are part of the beauty community on social media, chances are you’ve heard of these 18 skincare, makeup and hair items. These products, many of which have gone viral on Instagram and TikTok, have hundreds upon hundreds of 5-star reviews on Ulta. The best part? Right now, all of them are super discounted. Scoop them up while you can!

Shop: L’Oreal Voluminous Lash Paradise Mascara, 2 for $15 (Orig. $10.99 each)

Shop: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, $6.99 (Orig. $9.99)

Shop: Juvia’s Place Eyeshadow Palettes, $6-$15 (Orig. $10-$25)

Shop: NYX Butter Gloss, 2 for $7.50 (Orig. $5 each)

Shop: Real Techniques Miracle Complexion Sponge, $3.59 (Orig. $5.99)

Shop: Thayers Witch Hazel Facial Toner, $7.66 (Orig. $10.95)

Shop: Pixi Glow Tonic, $12.60 (Orig. $18)

Shop: NYX Micro Brow Pencil, 2 for $15 (Orig. $10 each)

Shop: Bioré Deep Cleansing Pore Strips, $5.59 (Orig. $7.99)

Shop: Not Your Mother’s Clean Freak Dry Shampoo, $2.99 (Orig. $5.99)

Shop: Bare Republic Mineral SPF 50 Neon Sunscreen Stick, $5.59 (Orig. $7.99)

Shop: NYX Soft Matte Lip Cream, 2 for $9.75 (Orig. $6.50 each)

Shop: ColourPop Super Shock Shadow, $4.20 (Orig. $6)

Shop: Kiss Magnetic Eyeliner and Lure Lash Kit, $10.19 (Orig. $16.99)

Shop: Dr. PawPaw Original Multipurpose Soothing Balm, $6.40 (Orig. $8)

Shop: Maybelline Lash Sensational Mascara, $6.99 (Orig. $9.99)

Shop: Morphe x James Charles The Eye Brush Set, $29.50 (Orig. $59)

Shop: NYX Liquid Suede Cream Lipstick, 2 for $10.50 (Orig. $7 each)

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